People also have this misconception that what is tasty is good for your health. It is really hard to resist unhealthy food because of their availability on the market. Media also advertise more on unhealthy junk foods rather than healthy ones. Unhealthy food may be a reason for us to be fat. If you want to keep healthy, you must first get rid of unwanted fats and be fit as possible. Lycopede reduces the risk of several types of cancer, heart and lung disease. Anthocyanins helps protect against heart disease by preventing blood clots. Both may slow the cell aging process. ORANGE / YELLOW Beta-carotene is abundant in orange and yellow substances. It is an antioxidant that helps reduce the risk of cancer and heart disease, maintain eyesight, help boost the immune system, and promote repair of damaged DNA. Core products and strategies A good strategy now is to focus development of core products or integrating with large food and pharmaceutical concerns (e.g., Powerbar, BalanceBar). E-commerce For small companies that cannot or will not rely on strong distribution relationships, e-commerce is an increasingly attractive option. A diet deficient in vitamin and minerals can compromise sporting performance. The importance of a high-vitamin diet In order to obtain vitamins and minerals, athletes need to eat a wide assortment of nutrient-dense foods in amounts that will maintain energy balance. This means that a person must consume 1,200 to1,500 kilo-calories a day. When buying a product, this explains why one has to survey first and avoid being impulsive as previous positive or negative feedback says a lot about a product. However, one need not be a plain imitator thinking that what works to other people will similarly work for him. An assessment of individual characteristics is also very important. If available, use the whole grain variety because refined pasta has been stripped off of its vitamins, fiber and other nutrients. Frozen bell peppers and tuna can boost protein content of meals with tomato sauce. A wide variety of whole grains must be explored, examples of which are brown rice and red rice.