Today, the race to find new formulas to boost performance has resulted to the availability of sports nutrition supplements which do not really occur naturally. The result is that the distinction between a nutrient and a performance-enhancing substance has become increasingly blurred. Some of these supplements contain ingredients that can cause athletes to violate the rules and regulations governing their sport because of unintentional contamination by other, exotic , substances present in the supplement manufacturing environment. These essential oils can be compared to all-purpose machine oil that lubricates stuck and rusting metal hinges, screws and other moveable parts of a machine. The only problem to most people, they get the wrong kinds of fats. They lack the good, healthy fats and essential oils for sports nutrition. Fats carry fat-soluble vitamins such as vitamins A, D, E and K from the food we eat to our body. Fats are the things that you should be more concerned about since these are the ones that decide what kind of figure to give your body. You must not lose more than one half pound of fat in a week because if this happens, your body will individually think that you are undergoing a fasting, trying to starve yourself. It provides a minimum of sixty to a maximum of seventy percent of our calories. Carbohydrates are found on almost all of the food you consume. Food rich in carbohydrates are fruits, vegetables, pastas, breads, cereals, rice and many more that are too many to mention. The more carbohydrates you have, the more energy you can give out. They also hold substances that promote our health, boost our immunity to sicknesses, promote tissue repair, protect cells from damage, protect against age-related cognitive decline and increase resistance to cancers, and other illnesses, all of which are important to maintaining good performance and longevity in sports. E-commerce For small companies that cannot or will not rely on strong distribution relationships, e-commerce is an increasingly attractive option. Basis for marketing strategy The factors for competition stated above have been gleaned from researches of what consumers are willing to pay for. Overall, customers want: Something New Retailers and consumers clamor for "new," whether it means new forms of delivery (gels, effervescent tablets, functional beverages), new applications of or combinations with existing products, or all-natural sports nutrition products that are free of artificial ingredients and solvents.