Competition factors for the Sports Nutrition Market Product/brand differentiation Because of greater saturation and competition in the marketplace sports nutrition products look alike and sound the same. Maintaining a brand that stands apart from the rest is difficult but a thing to strive for. Research-substantiated claims. But since your body can only take so much, extra protein is either burned for energy or converted into fat. For this reason, a right amount of protein, particularly present in sports nutrition protein is needed. Other factors to consider The amount of protein you will need depends on your fitness level, work regimen, and the intensity and duration of your exercise. A well-balanced diet can meet most of the daily vitamin and mineral needs of an athlete. Avoid sports nutrition supplements that claim to be 'herbal' in nature. Don't self-prescribe vitamin oil supplements or 'herbal' muscle grower without asking your physician first. Usually, these 'herbal' supplements go in the guise of herbal supplement, when in fact they are capsules of steroids. This somehow proves that our muscles "remember" and knows how to store the necessary elements for future use, that is, for our next workout. But if it's not properly supplemented, where would it take the nutrients? It is only natural to be confused on what to eat, which supplemental nutrients to take to allow you to sustain your daily regimen, and to let reach the advance level of fitness. This must be clear to all athletes and health buffs. One cannot cope with mere exercise. A healthy diet and good nutrition must be the springboard of all activities. If that is the case, optimum performance will come almost automatically and naturally. Unfortunately, though, not all essential nutrients are available in food. Endurance sports test the physical and mental fortitude of an athlete; if you are not well fed for this kind of competition, it would be better for you if you would back off from the competition. Best Sports Nutrition for Endurance Sports Athletes - Best sports nutrition a day before the event Do not overwork yourself on the day before the event.