-Cold beverages aid the body in cooling down body temperature, therefore cutting down the amount of sweating. -One should drink 2-3 cups of water for every pound that the body losses after exercising. 2. Sources of Fuel A balanced diet is another must for natural sports nutrition. Athletes must acquire the perfect combination of calories that can be consumed from protein, carbohydrates and fats, which are great sources of energy. What are sports nutrition supplements and what they can do to your body are the things that you should know first before you head to your local health stores for gallons of protein shakes, carbohydrates bar, and amino acid capsules. Sports Nutrition Supplements: Vitamins and Minerals Some people think that sports nutrition supplements such as vitamins or minerals help enhance their performance in the field. Indeed, it may be confusing to choose as each brand would normally have unique promises but one has to remain focused on the nutritional value of each and its relevance to one s routine and needs. The bottom line here is awareness of one s needs, practices, and goals in terms of health. Without it, no matter how good the market of sports nutrition supplements is, not one product will match well. If available, use the whole grain variety because refined pasta has been stripped off of its vitamins, fiber and other nutrients. Frozen bell peppers and tuna can boost protein content of meals with tomato sauce. A wide variety of whole grains must be explored, examples of which are brown rice and red rice. E-commerce For small companies that cannot or will not rely on strong distribution relationships, e-commerce is an increasingly attractive option. Basis for marketing strategy The factors for competition stated above have been gleaned from researches of what consumers are willing to pay for. Overall, customers want: Something New Retailers and consumers clamor for "new," whether it means new forms of delivery (gels, effervescent tablets, functional beverages), new applications of or combinations with existing products, or all-natural sports nutrition products that are free of artificial ingredients and solvents. As the world population turns to sports for physical health as well as entertainment, sports nutrition attracts a lot of attention and revenues and people specializing in increasing sports performance are very much in demand. Sports Nutrition education focuses on understanding how the body functions during exercise and sport.