Chapter 13 The Right Software is Essential
If you have the money for it you can always outsource the development part of the website, but this is not the cheapest thing in the world to do. Of course, you can find freelancers who are willing to do the job cheaply, but then their concept of what you need and yours may be poles apart.
Like most businesses, good website designers tend to charge more. This does not however mean that you should pay through your nose to get your website developed. There are a number of CMS tools that you can use to develop your own site. There is a whole hoard of software that you can use and each of them gives you different functionality.
You could go with online ones that allow you to develop and publish everything online, or you can go with applications that allow you to develop your site locally and then publish it online. You get both paid as well as open-source software and what you use depends on what you are most comfortable with.
It may take you some time to develop anything approaching what you think is nice, but it is recommended that you do this yourself if you have the time to spare. It gives you much more control over how you design your own website and you can have everything exactly how you want it.
Follow simple naming conventions
Another reason why it is better for you to develop your own site is that you can follow your own naming convention. Recent studies have shown that sites that have easy to remember addresses tend to get more traffic than those that have a meaningless jumble of numbers and alphabets.
For example, if you want to have a website that reviews software, just go with www.thesitename/home. If from there you want to have a page about you, then follow the same principle except that instead of /home you will have /aboutme. This is much better than having something that looks like this www.thesitename/landing/ID=250?/etc/whatnot/somemorenonsense.
There may be a very good reason for you doing this, but it is better to have things simple. Your address is not a password for it to have alphanumeric characters.
Why this matters is really not known except that it does seem to have an impact on web traffic.
In the same way, links that lead deeper into your own website need to have meaningful keywords, not a link with a click here on it. You may think that this is the default, but it is very easy to overlook these small things that have a big impact on the numbers.
The Newbie Guide to Traffic Generation
- Chapter 1 Increase Traffic to Your Website
- Chapter 2 Web Content
- Chapter 3 Don’t Send Newsletters
- Chapter 4 Become a Community Member
- Chapter 5 Get Experts to Write Articles
- Chapter 6 Use Tracking Software
- Chapter 7 Use of Keyword Tools
- Chapter 8 Copy Others
- Chapter 9 Focus on the Popular Portions of Your Site
- Chapter 10 Give Freebies
- Chapter 11 Advertise!
- Chapter 12 Build a Brand
- Chapter 13 The Right Software is Essential
- Chapter 14 Optimize Content
- Chapter 15 Meta-tags
- Chapter 16 Blog
- Chapter 17 Hold-off on Comments
- Chapter 18 Have a Sitemap
- Chapter 19 High Traffic Days!
- Chapter 20 Use Online Communities
- Chapter 21 Be Patient
- Chapter 22 Be Nice
- Chapter 23 Conclusion
