Chapter 12 Build a Brand
When you are developing your website, you need to have a vision of what you want from it. You are building up an organization, not just a website, and the growth potential is limited only by your imagination. You need to establish a brand and live up to it.
Of course, this takes time, but it is time well spent. You have to set expectations and make sure that you live up to them. If you are in the practice of putting in two posts a day, you will have to ensure that you continue to do so every day. You may complain that this means that you do not have any holidays or time off, and you will be right here. Yet, it will be worth it in the long run.
Statistics show that even if you miss one day the traffic falls immediately. Of course, if you are going to miss only one day this is not a long-term impact, but if you are going to make a practice of doing this, you will start losing traffic instead of gaining it.
Plan ahead
If you feel that you absolutely have to take a break, make sure that you plan in advance for it. There are a number of things you can do starting from outsourcing this blog posting to making sure that you have a ready supply of posts that you can post from anywhere. The whole world is connected these days and as long as you have already prepared the articles, all it is going to take is 10 or 15 minutes of your time to post it every day.
If you are putting in articles regularly, make sure that the quality of your work does not flag. With success don’t become complacent. Outsource some of the more labor-intensive work but make sure you check it for originality and quality. By staying on top of the work you choose to outsource your site will not lose the high standard that you want for your business.
Over time a certain website will stand for something, and you need to identify what this something is even before you start. Only then can you work towards it. If you just start without having any other goal than just that you want to earn money, there will be no direction to your site and it will vacillate here and there, never a good thing.
The Newbie Guide to Traffic Generation
- Chapter 1 Increase Traffic to Your Website
- Chapter 2 Web Content
- Chapter 3 Don’t Send Newsletters
- Chapter 4 Become a Community Member
- Chapter 5 Get Experts to Write Articles
- Chapter 6 Use Tracking Software
- Chapter 7 Use of Keyword Tools
- Chapter 8 Copy Others
- Chapter 9 Focus on the Popular Portions of Your Site
- Chapter 10 Give Freebies
- Chapter 11 Advertise!
- Chapter 12 Build a Brand
- Chapter 13 The Right Software is Essential
- Chapter 14 Optimize Content
- Chapter 15 Meta-tags
- Chapter 16 Blog
- Chapter 17 Hold-off on Comments
- Chapter 18 Have a Sitemap
- Chapter 19 High Traffic Days!
- Chapter 20 Use Online Communities
- Chapter 21 Be Patient
- Chapter 22 Be Nice
- Chapter 23 Conclusion
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