Freezing is an important method of preserving most nutrients. Frozen vegetables are a lot of help because they require no washing, chopping, or peeling. Serve vegetables as a side dish, or incorporate into soups, sauces, or pasta dishes. Frozen fruit has longer shelf-life and are easily available if supply of fresh ones is low. Second, one must be sure that most of the nutrients that he is taking in come from healthy food. Third, sports nutrition supplements must be taken to fine tune performance. To identify what one needs to take sports nutrition supplements for, he must watch what he eats. He must record what he craves for before, during, and after the workout. Nutraceuticals is widely popular in the US, Canada, Japan, and Europe. The demand for nutraceuticals has been growing worldwide due to consumer awareness of the links of diet and disease, aging population, rising health care cost and innovations in food technology and nutrition. Competition factors for the Sports Nutrition Market Product/brand differentiation Because of greater saturation and competition in the marketplace sports nutrition products look alike and sound the same. The natural reaction of your body is to relax when it's getting the same intensity of physical workout. And your body tends to resist exercise that it doesn't have the strength to sustain. The tendency of your mind, naturally, is to think that you can't make it so you've got to stop. But, in a way, this is positive. Powdered proteins and carbohydrates are delicious ingredients to a glassful of smoothies or fruit punch. These sports nutrition supplements are also good for people who are on the go. They are good meal replacements for those who want to lose weight or meal addition for those who want to gain weight. The foundation for any successful athletic program is a good combination of a well-thought based on whole foods (veggies, fruits, whole grains, and proteins, remember the Greeks?) supplemented with a special sport nutrition product, and course a good regimen of exercise. While it is true that dedication, good training techniques, and genetics are still the main element in an athlete s effectiveness, the lack of a proper nutrition coupled with the absence of nutritional supplement like sport nutrition product can inhibit an athlete s performance in any other forms of exercise.