Chapter 19 High Traffic Days!
Traffic to websites is a very fickle thing. There may be days when there is almost no activity, and there may be days when the amount of activity can almost bring your site down. Only with experience can you gauge if there is any pattern to this or not. Different sites dealing with different subjects have different patterns and there is no way to gauge what sort of traffic pattern you will have until you start yours and keep it running for some time.
It is however a given that there will be days when you see a bump up in traffic. There may be a very sound reason for this, for example, if you are releasing new software on your site. Other times, your site may be pulled out of near obscurity simply because some factor outside your influence has turned the public eye your way.
For example, if you have a site that deals with global warming, you will see a certain amount of activity on a daily basis, and then one fine day there may be a storm somewhere that put a whole township underwater or a huge chunk of an iceberg may break off the Antarctic. The next day you may see a tremendous jump up in traffic.
As soon as you see that there is a jump in the traffic, even if only slight, make sure that you take advantage of it. Start increasing the number of posts, and make sure that there is some activity on your site within the next 24 hrs. Some web surfers are not known as the most loyal and will immediately forget about your site if there is nothing happening for more than a day.
In this day and age where things happen really fast, it is the people who keep track and take advantage of small shifts in traffic patterns who do well. The web is a media outlet much like your television, and if there is something happening and a particular channel is not covering it, how long would you stay with that channel. Exactly how long others will stay with you if you do not take advantage of something happening in your field.
You may only have a site that has software for sale, but if Apple is releasing a new version of their iPod it is best to take it up. If you feel that the topic is outside the scope of your site, start a topic on your blog, that’s what blogs are for. This is also a good way of driving traffic to your site, especially if you have your blog as a sub-domain.
The Newbie Guide to Traffic Generation
- Chapter 1 Increase Traffic to Your Website
- Chapter 2 Web Content
- Chapter 3 Don’t Send Newsletters
- Chapter 4 Become a Community Member
- Chapter 5 Get Experts to Write Articles
- Chapter 6 Use Tracking Software
- Chapter 7 Use of Keyword Tools
- Chapter 8 Copy Others
- Chapter 9 Focus on the Popular Portions of Your Site
- Chapter 10 Give Freebies
- Chapter 11 Advertise!
- Chapter 12 Build a Brand
- Chapter 13 The Right Software is Essential
- Chapter 14 Optimize Content
- Chapter 15 Meta-tags
- Chapter 16 Blog
- Chapter 17 Hold-off on Comments
- Chapter 18 Have a Sitemap
- Chapter 19 High Traffic Days!
- Chapter 20 Use Online Communities
- Chapter 21 Be Patient
- Chapter 22 Be Nice
- Chapter 23 Conclusion
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