Chapter 9 Focus on the Popular Portions of Your Site
Many people do not realize it when they start out, but it is difficult to start a website and put in information that is always appealing. To most of us as long as the article that we post is well written and interesting to read, it should work, but it rarely does. You need to know which portion of your website is working well and which is not.
You can get this information using Google analytics, and once you identify this trend, it is up to you to start concentrating on that portion of your website. For all you know the portion of your website that you would think is the least appealing will get the most number of look-ins.
For example, if you have started a website where you post reviews of different home appliances and also sell them, your assumption would be that the most hits would be on the reviews. When looking at the metrics however you may be surprised to find that it is your blog or your comments page that is receiving the most hits.
What you should immediately do is to concentrate on the comments page and leverage it. Ultimately advertisers look at the total number of hits on your website and as long as you can maintain a consistent number of visits a day or week it is all for the best.
Of course, it means that you will probably need to rework your review page so that it too starts seeing more traffic, but that should be the second thing on your priority, not first.
Be patient
Many websites that are really popular have a ratio of around 1:20. This means that for every 20 articles that you put in, one will turn out popular. For beginners, this ratio will be much higher, but keep plugging away at it. Nobody finds a winning combination instantly and you should be willing to spend a lot of time on making your website a success. Don’t be afraid to try out new things. If it does not work you can always remove the page later, but if it does click, you have something on which you can concentrate on.
Another thing that you should not worry too much about is not so much the number of hits on your website, but how long the people stay. There are a number of reasons why people may just open your site and close it immediately. Those who matter are the ones who stay for a certain length of time. Although, for most commercial purposes it is the number of hits on your page that matter, for you to develop a good site it is the people who stay on whom you will have to concentrate on. Only then will you know what people are visiting your site for and provide more of the same.
The Newbie Guide to Traffic Generation
- Chapter 1 Increase Traffic to Your Website
- Chapter 2 Web Content
- Chapter 3 Don’t Send Newsletters
- Chapter 4 Become a Community Member
- Chapter 5 Get Experts to Write Articles
- Chapter 6 Use Tracking Software
- Chapter 7 Use of Keyword Tools
- Chapter 8 Copy Others
- Chapter 9 Focus on the Popular Portions of Your Site
- Chapter 10 Give Freebies
- Chapter 11 Advertise!
- Chapter 12 Build a Brand
- Chapter 13 The Right Software is Essential
- Chapter 14 Optimize Content
- Chapter 15 Meta-tags
- Chapter 16 Blog
- Chapter 17 Hold-off on Comments
- Chapter 18 Have a Sitemap
- Chapter 19 High Traffic Days!
- Chapter 20 Use Online Communities
- Chapter 21 Be Patient
- Chapter 22 Be Nice
- Chapter 23 Conclusion
