Chapter 6 Use Tracking Software
Any business revolves around metrics. You need details of how many people visit your site, how long they spend at your site, which pages are the most often viewed, and many other details that will help you improve your site. There are a few different ways to do this.
The most popular way is to use Google analytics. Google Analytics is a free code that Google gives you that you have to put into each page of your website. This code runs every time a person visits your website and keeps track of everything from whether this was their first visit to how long they spend on each page. This is not a foolproof method because this system does not take into account people, who disable Javascript in their browsers, but the number of people who do this is very small and in any case, Google only uses 500,000 randomly taken hits for their metrics.
Although Google analytics is the largest used software there are others too that you can use, both free as well as paid. There are issues with running such software starting with increased loading time, but they are getting better and better with each passing month.
There are some websites that do not use Google analytics because the information thus collected can be accessed by others. By others, it does not mean retail customers, but for example, Google itself retains this information for their uses. Large corporations are not comfortable with other companies gaining information about their websites and therefore do not go with Google, but for most of us, analytics is good enough.
The Newbie Guide to Traffic Generation
- Chapter 1 Increase Traffic to Your Website
- Chapter 2 Web Content
- Chapter 3 Don’t Send Newsletters
- Chapter 4 Become a Community Member
- Chapter 5 Get Experts to Write Articles
- Chapter 6 Use Tracking Software
- Chapter 7 Use of Keyword Tools
- Chapter 8 Copy Others
- Chapter 9 Focus on the Popular Portions of Your Site
- Chapter 10 Give Freebies
- Chapter 11 Advertise!
- Chapter 12 Build a Brand
- Chapter 13 The Right Software is Essential
- Chapter 14 Optimize Content
- Chapter 15 Meta-tags
- Chapter 16 Blog
- Chapter 17 Hold-off on Comments
- Chapter 18 Have a Sitemap
- Chapter 19 High Traffic Days!
- Chapter 20 Use Online Communities
- Chapter 21 Be Patient
- Chapter 22 Be Nice
- Chapter 23 Conclusion
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