Chapter 14 Optimize Content
This is a very important factor when it comes to developing your website. Optimizing the content does not only refer to SEO or search engine optimization, but also to the layout of the website as well as each page.
SEO
This is an acronym that has been used and reused so many times that many people think that this is the only thing about a website that makes it get a higher ranking. Obviously, search engines will make use of keywords to index your articles, but the problem is that when writing content we can only take into account a few words or phrases that we think is what the whole world is looking for. Yet, all search engines will pull out your articles even using other keywords, words that you would not consider as keywords at all.
The best thing to do is to use industry-specific words to ensure that you have a wide distribution of words. For example, if you are creating a food website where you plan on putting up different recipes, make sure that you include all the words that you think will be used to search for your article. Words like cooking, recipes, dish, etc. are all different words that can be used because it is all different ways for the public to search for the same thing.
There is fierce competition with regards to optimizing the content and most of the larger websites would make sure that they corral most if not all the keywords that they think are important. Yet, this does not mean that your site will be low down in the ranking.
Ranking of a site by a search engine is based on a combination of factors and SEO is only one of them.
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Layout optimization
Most search engines use programs called spiders or crawlers to index your site. These spiders or crawlers are nothing but programs that mimic human behavior but with the added capacity to tag and index everything that they visit. Generally speaking, these crawlers go top to down and left to right. This means that the top left-hand corner of your site is the most valuable piece of real estate while the bottom right-hand corner is the least.
Knowing this will help you to optimize your layout better. For example, if you are designing your home page, it would be a better idea to put in the links to other informational content on top and less important information like the about us link at the bottom.
Always tag pictures
Another thing that you should remember is that crawlers cannot read through graphics or scripts. This means that even if you subscribe to the belief that a picture is worth a thousand words, it is still a good idea for you to write a dozen words under the picture defining what it is. Only this text will be used by the search engine for its indexing purposes, which is why if you look up any result in Google images you will sometimes find that the images do not have anything to do with your search string, but the keywords would be present in its description.
Some people use this defect to leverage their site by adding in keywords that are not entirely suitable, and you are the only judge as to whether this is a risk worth taking. Search engines are always evolving, and if at some point in the future they redefine their algorithm so that they can identify such keyword stuffing, you will find that your website has all of a sudden lost its ranking. Google is definitely not going to notify the world that it is going to do this giving you time to change your site. When you find out it is already too late.
The Newbie Guide to Traffic Generation
- Chapter 1 Increase Traffic to Your Website
- Chapter 2 Web Content
- Chapter 3 Don’t Send Newsletters
- Chapter 4 Become a Community Member
- Chapter 5 Get Experts to Write Articles
- Chapter 6 Use Tracking Software
- Chapter 7 Use of Keyword Tools
- Chapter 8 Copy Others
- Chapter 9 Focus on the Popular Portions of Your Site
- Chapter 10 Give Freebies
- Chapter 11 Advertise!
- Chapter 12 Build a Brand
- Chapter 13 The Right Software is Essential
- Chapter 14 Optimize Content
- Chapter 15 Meta-tags
- Chapter 16 Blog
- Chapter 17 Hold-off on Comments
- Chapter 18 Have a Sitemap
- Chapter 19 High Traffic Days!
- Chapter 20 Use Online Communities
- Chapter 21 Be Patient
- Chapter 22 Be Nice
- Chapter 23 Conclusion
