Chapter 11 Advertise!
This will of course cost money, but you have no other way around it. Any startup company needs marketing and even if it is online you will still have to market your wares. There are a number of innovative ways of doing this starting from fliers posted at different places to you having your website displayed prominently on your vehicle. Depending on the route you take the budget may be high or low and have varying degrees of effectiveness.
Go with AdSense
Not only offline but you can also go for online advertising. There are many websites that offer space to advertisers for a sum and you can advertise where you think you will get the maximum benefit. Pop-ups, banners, and advertisements are all popular, but the most popular is AdSense by Google. Anyone can sign up with AdSense and Google determines the kind of advertisements that go into the web-page.
If you want to advertise on other websites you must place a sealed bid for space and if you are selected you can advertise. If you want to sell ad space, Google takes care of everything but takes a 32% cut in the income generated.
Even with this revenue loss it still makes sense to go with AdSense because a number of small operators who do not have the financial clout to do much have generated income from AdSense.
If you are purchasing ads, then the only thing that you are limited by is the budget you have. The more you have, the more you can advertise.
If you are looking at generating income through advertisements, you have to be a little careful about it. When your website is still new and is not generating much traffic, many people will purchase ad space very cheaply and then reap the benefit of all your hard work because they will be getting much more than what they paid for. It is better to wait a while until you get established before you start selling advertisements because of this.
Don’t get too greedy
Another bad thing and more important when it comes to generating traffic to the website is that a site that is covered with ads just turns people off. You may start to earn money quickly by adopting this strategy, but many browsers do not like sites that have a lot of advertisements meaning that you will actually be losing traffic by advertising, although this is one income stream that you cannot afford to ignore.
How you balance your need for income generation with your website is where your talent lies, and how well you do depends on how right you get it. There is really no simple rule that you can follow here. There are a number of sites that are loaded with ads and yet do well, while there are others that do not have too many and still do not do as well. There are a number of factors that are responsible, and only time will tell whether you are right in what you did or not.
The Newbie Guide to Traffic Generation
- Chapter 1 Increase Traffic to Your Website
- Chapter 2 Web Content
- Chapter 3 Don’t Send Newsletters
- Chapter 4 Become a Community Member
- Chapter 5 Get Experts to Write Articles
- Chapter 6 Use Tracking Software
- Chapter 7 Use of Keyword Tools
- Chapter 8 Copy Others
- Chapter 9 Focus on the Popular Portions of Your Site
- Chapter 10 Give Freebies
- Chapter 11 Advertise!
- Chapter 12 Build a Brand
- Chapter 13 The Right Software is Essential
- Chapter 14 Optimize Content
- Chapter 15 Meta-tags
- Chapter 16 Blog
- Chapter 17 Hold-off on Comments
- Chapter 18 Have a Sitemap
- Chapter 19 High Traffic Days!
- Chapter 20 Use Online Communities
- Chapter 21 Be Patient
- Chapter 22 Be Nice
- Chapter 23 Conclusion
