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Table of Contents

Chapter One: The Income Streams…………………………………………………Pg. 3

Chapter Two: Creating the Website…………………………………………………Pg. 9

Chapter Three: Marketing…………………………………………………………………..Pg. 16

Chapter Four: Tracking…………………………………………………………………………..Pg. 26

Thank You…………………………………………………………………………..Pg. 28


Chapter One: The Income Streams

Before you actually start creating your website, you need to decide what income streams

you would like to take advantage of. What is an income stream? It is simply a way of

generating money. And when it comes to websites, there is no limit to the number of

income streams you can have. In fact, the more income streams you can make available

on your site the better. For this reason this chapter will present for you an extensive list

of the most popular income streams used by the Internet gurus. As you read through this

list take note of the income streams that interest you. Then when you are ready, move to

Chapter Two, where you can learn how to create a website advertising your selected

income streams.

  1. Affiliate Marketing

Affiliate marketing is when you promote another company’s website in return for a

commission. This commission can be generated in a number of ways, though the most

common is when a sale or lead is actually made from your advertising methods. Less

popular ways of getting commission could be based on if a company’s URL has received

a click, or if their ads received impressions, (which are simply the number of times an ad

has been viewed). Either way, promotional methods would be the same regardless of

how commission is generated. This means you would either advertise the URL directly

or use the URL within a banner. In both cases the URL would contain special coding that

would trace back to your affiliate account. This is done so you can be properly credited if

your visitors take the actions that a company desires.

Most of the major companies on the Internet are using affiliate marketing. However, they

do not necessarily advertise their affiliate opportunities blatantly. Most of the time you’ll

have to scroll down to the bottom of the site, where you’ll find in smaller font ‘Affiliate

Program,’ ‘Affiliates’ or similar wording. For example, take a look at the screenshot

below of the bottom portion of the site


Can you see where the circle is? This is where you would go to find information about’s affiliate program. If you were to click on this link, you would be taken to

a signup page. On this page you would have to enter in general information such as your

name, address, telephone number and site information. Once this info is submitted,

you’ll have to wait a few days to see if your site is approved. Indeed, this process is the

same for virtually all types of affiliate programs whether it’s’s or another


If you’re not interested in signing up for affiliate programs through an individual

company’s website, you can consider joining an affiliate network. With an affiliate

network, you can apply for more than one company at the same time. But first, you must

get approval from the network itself. You do this by offering the same information as

you would if you were applying to an individual affiliate program. This would be your

name, address, telephone number and site information. You may also need to fill out a

Form 1099, depending on the affiliate network. Once you get approved, you’ll get access

to an account manager where you can start applying for the affiliate programs of specific


One of the most popular affiliate networks around is Commission Junction. All you

really need to get approved with them is a URL, which, (as you will learn about later in

this e-book), you can get through a web hosting company or a domain name service.

After you provide this information, they’ll let you decide what companies you want to

work for. When you are ready for this step, everything will be conveniently laid out for

you categorically. The screenshot below provides a visual of some of the many

categories CJ allows you to choose from for your affiliate programs.


Another widely-used affiliate network is Clickbank. Signing up with Clickbank is easier

than even signing up with Commission Junction, since a URL is not required and the

approval process is done instantly. However, Clickbank is not as extensive as

Commission Junction. All you are able to sell through them are e-books and software.

Yet, the network has over 10,000 of these products, giving you great latitude for what

you should promote.

  1. Pay-Per-Click

Pay-per-click advertisements show a list of ads on your site. If one of these ads are

clicked on by your visitors, you receive a commission. This commission can range from

as low as .01 to as high as $66, though most of the time you will earn just a few cents.

Still, if you can get a lot of legitimate clicks to these ads, (with legitimate being clicks

from genuine visitors and not from yourself or ‘bots), you can easily make hundreds,

maybe even thousands with pay-per-clicks. Take a look at the screenshot below to get an

idea of what you would be making your money from if you decide to use a pay-per-click.

The sections circled in red are what typical pay-per-click ads look like. In this example,

the ads are indicative of Google Adsense. Ads from other companies would generally

look the same, with the only difference being who’s listed as the sponsor. However, keep

in mind that depending on the contract of the pay-per-click network you decide to work

with, you might only be limited to showing just their advertisements. Of course, this is

just when it comes to the pay-per-click arena. You would still be free to show as many

advertisements from other income streams as you want, provided that your site offers

worthwhile content for the visitor.


In terms of the approval process for pay-per-clicks, it’s similar to affiliate marketing,

though usually these networks are not as strict. As long as your site is not promoting hate

or excessive violence, more than likely it will get approved.

  1. CPA Ads

Ads that are Cost Per Action, (or CPA), are similar in appearance to pay-per-click ads.

Like pay-per-click ads, they show themselves in the form of small text advertisements on

the top, bottom, left or right sides of the website. Yet, unlike pay-per-click ads, they pay

when an action occurs. This action could be a visitor making a sale or signing

themselves up as a lead, but that’s the extent of it. Clicks in and of themselves are not

considered valid actions.

Of the CPA Ad networks used by Internet marketers, Azoogle is the most well-known.

Although many webmasters see it as an ‘alternative’ to pay-per-clicks, it can still be a

useful income stream. However, the downside is that Azoogle is more strict when it

comes to who they will accept into their network. So, you may want to hold off applying

for them until you get some quality traffic for your website.

  1. Selling E-Books

E-books are the same as ‘regular’ books only they are in electronic form. They can be

read on computers, PDAs, special e-book readers or smart phones. In terms of topics, e-

books can be fiction, non-fiction or informative self-help books. However, in the world

of Internet marketing, most e-books that are distributed tend to be of an informative

nature. In fact, do you remember reading about Clickbank earlier? If you want to see

examples of the types of e-books that webmasters are more likely to sell, simply look

through Clickbank’s product listings. Alternatively, you can also do a search on E-Bay

for e-books that are available for auction.

So, how do you obtain e-books for sale? If you have a talent for writing, you can simply

create one yourself. You can use Microsoft Word or special e-book software to

accomplish this goal. If you don’t have a talent for writing, you can hire a ghostwriter or

buy either private label content or e-books with resale rights. Private label content should

be what you go after if you want to change anything within the e-book. On the other

hand, if your only goal is to sell, then getting e-books with resale rights is the way to go.

Two excellent sites for finding private label content and resale e-books are and, respectively. In terms of finding a

ghostwriter, you can use freelancing sites like or to hire

an individual or even a company.

  1. Wholesaling or Dropshipping ‘Niche’ Products

Wholesaling is when you buy inventory at a significantly lowered price then sell it to

consumers. You hold all the responsibility for packaging and shipping methods.


Conversely, with dropshipping you only purchase inventory when you make a sale from a customer. Once you let the company know you need a product delivered, they will take

care of the shipping and packaging. Dropshipping is an extremely convenient choice for

an Internet newbie, but it tends to offer less profit margin than wholesaling. Regardless,

before you can wholesale or dropship with most companies, you will need a business

license. The exception is, which is a dropshipper that will work with

individuals who have not yet gotten a business license or don’t wish to get one.

Okay… so you understand what wholesaling and dropshipping are, but what are ‘niche

products,’ and why do they matter so much? Why can’t ‘regular’ products be sold

through these means? Well, simply defined, niche products are those that meet the needs

of a specific market, which are often neglected by mainstream businesses. For example a

company selling ‘dog brushes’, (a ‘regular’ product), would be meeting the needs of a

general market. However, a company selling a ‘shaggy dog brush for sensitive skin

dogs,’ would be meeting a niche market. The latter company would actually be more

successful because there is significantly less online advertising competition for ‘shaggy

dog brush for sensitive skin dogs,’ than there is for ‘dog brushes.’

So, how do you find niche products to wholesale or dropship? The best way to do this is

to use keyword analyzers. These are programs that tell you all the versions of a keyword

that has been entered into a search engine. Google and Overture offer free keyword

analyzers, but these are not the best to use. This is because since they are free, the

keywords that are given are more likely to have already been used. For this reason

consider using a paid keyword analyzer such as Word Tracker. To use it simply type in a

product that you would be interested in selling. The site will return all of the keywords

related to that term. Pick a keyword that gets a lot of searches but not a lot of advertisers,

(Word Tracker will provide this information to you). After selecting this keyword, go to

a regular search engine. Type in the keyword along with the term “dropshipper,” or

“wholesaler,” making sure you include the quotation marks. Look through these listings

to see if you can find a dropshipper or wholesaler selling your desired product. If you do

not have much luck doing this, you can type the term in E-bay or another auction site and

see if someone is selling the product in wholesale ‘lots.’ Alternatively, if you decide to

join you can enter the term into their internal search engine, to see if they have

the product available for dropshipping. And if all else fails, you can simply call various

brick-and-mortar wholesalers or dropshippers and ask them if they have what you need.

To find brick-and-mortar wholesalers or dropshippers to call, simply look in your local

phone book or visit

  1. Selling a Niche Service

Do you have a talent for doing something? Maybe it’s crafting or word processing.

Maybe it’s word-working. Maybe it’s repair work. Regardless of what it is, if you

market it properly, you can use your skill as an additional income stream. And, as you

might have already suspected, ‘marketing properly’ means making sure you advertise

your service to a niche market. So, just as described above, use a keyword analyzer such


as Word Tracker to determine what your niche markets are. Once you have discovered

this niche, you can go on and start creating your website around it.

  1. Selling Online Advertising Space

Once your website starts receiving traffic, you will want to consider selling advertising

space to other webmasters. To do this you can either make a separate webpage dedicated

to advertising or sell banner space on the top, sides or bottom of your website. Price-wise

you can charge per impression, (if you’re selling banner space), or monthly. If you

charge per impression you can do this on your own, provided you have the right scripts

and tracking software or you can use a separate service such as, (which

takes care of everything for you).

Email marketing can offer you an additional way of selling online advertising space.

You’ll learn the specifics about this later, but basically, how it would work is you would

place the webmaster’s advertisement in your e-course or newsletter. It could be a blurb

or a feature article talking about the webmaster’s site. Either way, it will get sent to all of the subscribers on your list. If things work out as the webmaster hopes, he or she will get

a sale. Price-wise, you can pretty much do what you want especially if you have a very

large list. Keep in mind, however, that the more you charge the less people you will get

to take advantage of your offer, especially if the price is in the hundreds or more.

If you want a quick start for selling online ad space, you can consider using With you are given the chance to promote an online

classified site. The advertising space you can sell comes in the form of three banners.

There is also’s affiliate program, offering a fourth income stream. But

the beauty in this program is not through these elements, but rather their email marketing

mechanism. When people sign up to use your classified site, your account manager

stores the email address. While you won’t be able to see it, you will be able to send an

email to that subscriber through the network. You can use this email

system to create newsletters or e-courses, which can feature advertisements from other


To get a visual of what your site would look like, look at the screenshot



Chapter Two: Creating the Website

Now that you have decided what income streams you’re going to be working with, you’re

ready to create your website. For this step there are several options available to you.

These options include: creating the website yourself, hiring a web designer to do it or

getting a ‘pre-made’ site. This chapter will delve into each of these options in more


  1. Creating the Website Yourself

If you decide to create a website yourself, you can use HTML coding, a word processor

or an HTML editor. If you use a word processor or an HTML editor, you can create a

site from ‘scratch’ using the tools within these programs or use a template. This section

will discuss each of these alternatives, so you can decide which one is best for you. You

will also learn basic tips for: website design, content creation and how to place your site

on the Internet. These tips will be helpful regardless of which method you choose for

making your website.

HTML Coding

HTML is a programming language used for building websites. It is read by the browser,

which is the entity responsible for displaying the website. In terms of the format of

HTML, it is generally easier to learn than other programming languages as everything is

conveyed through a series of tags and attributes. Specifically, the tag is the portion of the

code that tells the browser what to do, while the attribute offers a further specification for

that tag. For example, the tag tells the browser to prepare to display a

particular font face for the text on the webpage. The “size” attribute within the

tag specifies how big the font should be. It offers more clarification for the tag.

Of course, the above-mentioned tag is just an example. There are many tags

and corresponding attributes you can use when coding HTML. When you learn all of

them, you can use Notepad or an HTML editor to type them out. In either case, you will

want to make sure your document is saved with an .htm or .html extension, (since this

lets the browser know it is about to read an HTML document).

So, how can you learn all of the tags involved with HTML? The language is easy enough

that you can teach yourself through a book or an online tutorial. However, if you want to

create more powerful websites, you’ll want to learn how to use scripting languages in

conjunction with HTML. Although you can also teach yourself how to do this as well,

you may find it easier if you learn these things in a classroom setting.

It is important to note that not everyone will want to use straight HTML for creating their

websites. It is a perfect option if you are technically inclined and you want complete

control over your site, but it is not a necessity. If you want to create your website faster,


consider using a word processor or the WYSIWYG, (What You See is What You Get),

portion of an HTML editor.

Word Processor

Most modern-day word processing software such as Microsoft Word or Word Perfect can

create HTML documents. You would design the webpage as you would any other

document except you would save it as HTML, a web page or any other similar option

given by your word processor.

Depending on how recent your word processing program is, you might even be able to

design your website using a ‘web layout’ view. This view is more reflective of how your

web page would look in a browser, making it a better choice when creating your website.

What are the downsides to using a word processor for your web design needs? Well, the

HTML that they produce tends to be ‘junky.’ This means that it will include code that is

unnecessary, redundant and doesn’t make much sense unless you are an expert in

scripting. Additionally, complex webpages made from word processors tend to display

oddly in browsers. For this reason if you do plan on using a word processor to create

your website, try to keep it simple. The screenshot below gives an example of a simple,

(yet effective), website you could create using a word processor.

Now, this site is very short, but it’s brought in hundreds of dollars worth of income. So

definitely don’t discredit the one-pager, which word processors seem to design well. Of

course, this is not to say word processors are completely unable to make more complex

documents… it’s just that you’ll have to do a lot more editing to make sure they look

right in all of the major browsers, (which include Internet Explorer, Firefox and


Netscape). So, if you do make a more complex site in a word processor, make sure you

open it in each of these browsers as you are working. You can do this by selecting Open

File in the File menu of each one.

HTML Editor

Don’t be fooled by the term ‘HTML editor.’ Although these programs are designed to

help you create or edit HTML, HTML knowledge is not necessary to effectively use them

as long as they are WYSIWYG, (What You see Is What You Get). This means that their

interface works like a word processor, allowing you to output webpages that will look the

same way on the Web as they do in the editor. A couple very popular WYSIWYG

HTML editors are Frontpage, (which integrates well with the Microsoft Office suite) or


In terms of downsides, HTML editors also create somewhat nastier HTML, though

usually not as bad as word processors. However, they integrate better with browsers and

they contain more website-related functions that you can add to your site. Indeed, if you

can afford the price, (as most will be over $100), WYSIWYG HTML editors are a better

choice than word processors.


Website templates are another excellent alternative for those who do not have the time

and/or knowledge necessary to design the graphical elements of a website on their own.

They can be used in either a word processor or an HTML editor. The screenshot below

gives an example of a typical website template.


This screenshot was taken from, a site offering free website

templates. As you can see the language is foreign but this doesn’t matter, because once

you download the template, you would replace the existing text with your content.

There are literally thousands of templates available both free and paid. Each are equally

effective, though paid ones do tend to be much more elaborate graphically. If you are

looking to get several website templates for a lower price, consider yet again the value of

E-Bay, since website templates are on sale all the time there.

Of course, there is also the option of using templates from your web hosting company. If

your web hosting company offers them, usually you would use these templates through a

separate editor from within your web hosting account. Everything would already be

uploaded, so you wouldn’t have to worry about going through that step. Keep in mind

there are also web hosting companies that specialize in the creation of online stores, (with

Yahoo Stores being an example). The templates available through them would involve

you basically entering in your inventory information then uploading pictures of your

merchandise. Through this system you create an e-commerce site that looks as proficient

as any of the leading sites such as or Take a look at the

screenshot below to see a specific example of a Yahoo Store.

Website Design

If you decide to get a website template, your design concerns are already taken care of. If

not, the best thing to remember is to keep your layout simple. Most effective websites

have their logo on the top, (along with banner advertising), website links on the left side


and content on the right side. There are some sites that will have links on both the left and right sides with the content in the middle, though be careful doing this approach since

it might make your site appear too ‘busy.’ Additionally, you can also use the bottom

space for smaller text links and/or banner advertising.

Color-wise, make sure you know what you are doing, especially if you decide to use a

colorized background. The right color combination is more visually stunning than a

simple black-and-white text/background combination, but if it is not right, not only will

your site look terrible but it will be unreadable by your visitors. For additional tips on

choosing an appropriate color scheme for your website, check out the article Choosing

the Right Colors for Your Website at

Content Creation

Writing for websites is different than writing for other types of media. This is because

you have to keep in mind keywords. That’s right… this is a concept you were introduced

to earlier in this e-book. In fact, all of the things you learned in that section, (which was

Wholesaling or Dropshipping Niche Products), also applies here. This means that before

you actually begin writing your content, you will want to use a keyword analyzer such as

Word Tracker to see which keywords you should actually use. Once you find the

keywords that are highly-searched yet less advertised, you are ready to begin writing.

The general guideline for creating web content is to make sure your keyword density is 2

to 6 percent. For example, if you have content of 500 words, your keyword should be

included 10 to 30 times. This is for the benefit of search engine robots. If you do not use

the keywords enough times, the search engine robots won’t be able to find your site.

However, if you use the keywords too many times, your site might get flagged for spam.

If it gets flagged for spam it could not get indexed or even worse, get banned. If your site

is banned, you will not be able to get it indexed at all, even if you change the content


Of course, don’t be scared by this tidbit of information. Even if you are not trying to

optimize your website content, it’s natural to include certain key phrases more than once

throughout. When you are consciously thinking about keywords, the process becomes

even easier. Keep in mind also that it’s VERY hard to write normally and have your

keyword density go over 6 percent. Most webmasters that go over this number do so on

purpose, knowing that they are including their keyword too much. But if you need

further assurance, you can simply count the number of times your keyword appears then

divide it by the number of total words on your webpage. The resulting figure is your

keyword density.

Putting Your Site on the Web

To put your site on the Internet, you will need web hosting. This is when you get a

company to store your site on their computers, (also known as servers). Web hosting can

be free or paid, though paid is preferable. This is because free web hosting usually


requires you to place the company’s ads on your website. You do not receive any compensation for these ads. Also, (as you learned earlier), since these ads tend to be in

pay-per-click form you may not be able to take advantage of other pay-per-click

programs if you use free web hosting.

Either way, as you are signing up for a hosting account, you may be given the option to

buy a domain name. A domain name is the textual address a visitor types in to reach

your website. It starts with “www” and ends with a number of extensions, though the

most popular is .com. The middle portion is determined by you. It is best to make it a

popular-searched keyword, which you can find from a keyword analyzer such as Word


If your web hosting company does not provide you a domain name, you can buy it from a

separate domain name company. This option is a little harder, because you will have to

do some manipulations within the account managers of both your web hosting account

and domain name account to make sure it points to your website. If you are not

comfortable doing this, consider using a URL redirect service such as

With a URL redirect service, you buy a domain name that will ‘replace’ your old domain

name, at least to the eyes of your visitors. Setup for this is as simple as deciding on your

new domain name and then typing in your old domain name.

Once you have established your web hosting and domain name, you are ready to upload

your site. Some web hosting companies, such as Geocities, make this process easy

because they include special file managers within your account. You would upload

everything through this file manager. However, if your web hosting company does not

offer this feature, you will have to upload your site through an FTP, (File Transfer

Protocol) program. These can be downloaded off of the Internet for free or at a cost.

Either way, to use them all you have to do is drag your files into the designated folders of

your hosting company’s server. You will need to consult with them directly to find out

the specific names of these folders.

  1. Hiring a Web Designer

If you are truly stumped at the thought of designing a website on your own, you can hire

a web designer to help you. You will still have to create your own content, (unless the

web designer you’re working with has ghostwriters on hand), but for the most part

everything else is taken care of by the designer. In fact, some designers also have

servers, so web hosting may also be taken care of at an additional cost.

To find web designers, you can do a search online or use freelancing sites such as or, (each of which were mentioned earlier). The

advantage to using a freelancing site is that you can set your own price. However, you

will want to make sure the people you get actually know what their doing. So, in either

case, make sure your potential web designer has a lot of samples to show you. Also, if

the web designer has previous references, be sure to check them. In fact, if you use a


freelancing site, you can take a look at any feedback the web designer has received from other people they have worked with through the site.

  1. Getting a Pre-made Site

There are many individuals and companies that sell ready-made Adsense sites. The best

place to find them are through E-Bay by doing a search on ‘Adsense sites.’ Sometimes

through E-Bay you’ll get a site that is both pre-made and already receiving traffic.

However, keep in mind that sites that are already getting traffic, (also known as

‘established’), tend to cost significantly more.

So, what can you expect from a pre-made site? Basically, the graphical layout and the

content are already taken care of. All you really have to do is upload the site onto your

hosting account, though there are some companies that will provide their own hosting. If

this is the case you pretty much don’t have to do anything except pay the money and start

marketing your new site.


Chapter 3: Marketing

At this point you should have a completed website. But don’t think that even with

keyword-rich content that the process of making money with your income streams is

complete. Contrary to popular belief, just because a website is online doesn’t mean

traffic just automatically flows to it. You have to make traffic happen. This chapter will

explain how by evaluating free and paid forms of online marketing. You will also learn

about offline marketing methods.

Free Online Marketing Methods

  1. Search Engine Marketing

If you followed the guidelines specified in Chapter Two for content creation, you’ve

already won half the battle of preparing your site for search engines. The other half is

building up your inbound and outbound links. Inbound links are websites that link to you

while outbound links are websites that you link to. Search engines prefer to see more

one-way inbound links, which means that sites link to you without requiring you to link

back to them. However, if you do not have any outbound links you won’t get ranked

high either, so make sure to include them. They are very easy to put on your site

anyway… just link to other sites that offer information similar to yours. Yet, make sure

they are in the top 10 listings of the most widely used search engines, (which are Google,

MSN and Yahoo).

Now, as for one-way inbound links, you’ll have to do a little bit more sleuthing. Free

methods of getting inbound links, (which will be discussed in more detail in this section),

include advertising on message boards, classified ads, article directories and online press

releases. On the other hand, you can pay for inbound links by taking advantage of

advertising space offered by other webmasters, (this will be discussed later also). Either

way, once you have gotten your linkage together, you can submit your site to search

engines or simply wait for them to index you on their own. If you did things right, you’ll

actually get ranked higher faster if you let the search engines find you.

  1. Message Boards

Message boards are online forums in which members post messages in threads, which are

a specific section of messages. To effectively advertise using message boards, first find

those that relate to the main keywords of your site. You can do this by simply typing in

the keyword along with the term “message board.” Join the first 10 to 20 message board

sites that come up in your search engine results, as these have already gotten the positive

attention of search engine robots. They should also be getting a lot of traffic as well.

Anyway, join as a member and participate in the discussions. When it seems appropriate,

start a thread advertising your site, but try to make it in the form of an informative article

rather than a blatant ad. Doing otherwise makes other members think you are a spammer.


And if this happens, not only will you not get too many views, but you may risk getting banned from that site.

  1. Classified Ads

If your website is selling a specific product or service, consider using online classified

ads to promote it. As usual, you will want to advertise on online classified ads that rank

high in search engine results. However, since classified ads do not require as much

involvement as message boards or other free methods of advertising, think about

advertising on as many as you can. They help both with search engine advertising and

with building up your traffic in general.

  1. Article Directories

Article directories are sites that can be considered content depositories for webmasters.

What happens is people write informative articles that a webmaster can use as content for

their website. In return for their efforts, the webmaster must keep the article intact,

including the most important element, the link to the other person’s website, (usually

found towards the end). So, when you write for an article directory, you are getting: 1) a

definitive one-way inbound link from the directory itself, 2) traffic from webmasters

perusing the article, 3) possible one-way inbound links from webmasters that decide to

use your content and 4) possible traffic from the sites of these same webmasters.

If you decide to write for an article directory, it is best to make it keyword-optimized, as

if you were writing content for your own site. You will also want to try to make it at

least 400 words. By doing both of these things you increase the likelihood that a

webmaster will choose your article as content for their site.

  1. Free Online Press Releases

Online press releases are simply news stories that get released to media networks. If your

press release generates enough interest, you might get exposure on various online and

offline media. This could even include getting free publicity on radio or television. To

submit a press release, you can use free or paid press release networks. Paid press release

networks offer more exposure than free ones, but the downside is obviously their cost.

So, if you are limited in funds try to submit press releases to as many press release

networks as you can find. Keep in mind that not only are you increasing the chances

your site might get noticed by a major media network, but you are also creating more

one-way links, which, (as you already know), search engine robots like to see.

  1. Link Exchanging

Link exchanging is the process of advertising your website on another person’s website

with the expectation that you will advertise their site on yours. This builds both traffic

and search engine ranking, though it is not viewed in the same light as one-way links.

One-way links are viewed as a website showing more ‘genuine’ interest in the


advertisement. Regardless, link exchanging is still invaluable and should be sought after when trying to build traffic.

There are two ways you can initiate link exchanges. You could find the websites yourself

and email the webmasters asking if they are interested in a link exchange. Or, you could

a link exchange network such as With a link exchange network, it is

much easier finding sites who, on their own will, want to initiate link exchanges. You

won’t be accused of spam and you get more of a guarantee the other webmaster will want

to work with you. Of course, it is not a cure-all, as some webmasters may not want to do

a link exchange with sites that haven’t built too much traffic. But there are those that are

willing, so it’s still worth a try.

To prepare your site for a link exchange, place a blurb somewhere on your site saying

that you’re willing to do link exchanges. Also have a section called ‘Related Sites’. Try

to use this type of wording rather than ‘Advertisements’, because visitors are more likely

to be turned off to seeing ads, a fact more experienced webmasters are aware of. List all

of your link exchanges in this section. Or, you could list them in a banner, which is not

as obtrusive as a separate section.

  1. Safelists & Autosurfs

Safelists are a very controversial form of online marketing, but should not necessarily be

discredited. Basically what happens is that safelist members agree to read the

advertisements of other members with the hope that their advertisement also gets read.

Most safelists work on a credit system. Each time you read another member’s

advertisement, (which the webmaster can determine through special URLs embedded

within the emails), you earn a certain amount of credits. The more credits you earn, the

more you can advertise your site.

A variant of the safelist are autosurfs. These are sites that show advertisements in

rotation, one after the other. Like email-based safelists, you earn credits for each

advertisement you view. However, some autosurfs will allow you to redeem these credits

for advertising time, cash or both. Yet, keep in mind that cash-based autosurfs are even

more controversial than email-based safelists and tend to be hard to find. And of the ones

that are available, you usually have to pay money upfront, making them a paid form of

online advertising.

At this point you might be thinking that safelists and autosurfs sound like a good thing, so

why are they so controversial? Well, first off many webmasters think that safelists

generate irrelevant traffic, if they do anything at all. Most of the people that join them

are only interested in promoting their site, not buying anything. Secondly, in regards to

autosurfs, especially the ones that pay money, many are downright fraudulent. They

operate on a ponzi basis, meaning that funds are pooled only from the money contributed

by new members. Once new members stop joining the site, the autosurf collapses and

closes shop. This is of course if they even get to that point, since autosurf webmasters

have been known to just take the money and run.


With that being said, what’s the best approach to safelists and autosurfs? Well, when it comes to advertising, it’s best if you use both to promote sites that offer things that are of

interest to webmasters. These types of ads are more likely to catch their attention than an

ad about some random widget. In fact, remember reading earlier about,

the online classified site you could buy? If you advertise this on safelists, you are more

likely to catch the attention of webmasters because you are offering something they are

obviously interested in: free advertising. When they post their advertisement, you’ll get a

chance to add them to your email list, which is maintained through the


In terms of trying to avoid getting shafted by autosurfs, it’s best to try to use ones that are

100% free. It’s usually the ones that ask for money upfront that causes problems, as the

free ones are really no different than email-based safelists. If you do want to venture into

the world of paid autosurfs, look at ones that generate income through means other than

new memberships. These are more likely to be legitimate though be warned that even in

these situations, you can never be sure if the webmaster is just going to run away with

your money.

  1. Email Marketing

Email marketing is best done once you have established a large stream of traffic to your

website. To prepare your site for email marketing, provide a section where you are

giving away a ‘freebie.’ This freebie can be merchandise, an e-book or an informative e-

course or newsletter series. Regardless of what it is, make your visitor subscribe to your

email list by providing their name and email address. They can this by using a form you

place on your website. To create a form, select the form option from your HTML editor

or add the tag to your HTML code. Once the form is live, any information

contained within will be sent to your email inbox once the visitor hits the ‘Submit’


As you are building up your email list, consider using an email marketing service such as to help keep things organized. Additionally, email marketing

services help you send HTML-based emails, (which are basically emails that have the

same graphical appearance as a webpage). This includes being able to send survey

emails, which are useful if you are trying to learn what type of products or services your

visitors are interested in buying.

When you start sending off your emails, try not to make them into a blatant

advertisement. Instead, provide a series of informative articles, (also known as e-courses

or newsletters) and gradually ‘build up’ to your advertisement. If you do not have time to

write good articles for your email marketing efforts, you could hire ghostwriters or use

private label content.

  1. Viral Marketing

If you decide to use an e-book as the ‘draw’ to get visitors on your email list, you can


take advantage of viral marketing. What happens is as you are writing your content, you

would include affiliate links or even links to other websites you might be using. Then,

you would offer resale rights with your e-book. Make sure you specify the e-book has

resale rights only, so you can be more assured that the content within them won’t get

changed. This is essential because it is through the content that you get the hope that

others will buy from your affiliate links or website URLS.

Here is where the concept of viral marketing comes in. People will download your e-

book because they are getting useful information for free. Plus they are getting a product

that they can sell for themselves on their own websites. When they do sell, since the

content cannot be altered, your affiliate links or website URLS get exposed to a whole

new set of eyes. If this new person decides to resell your e-book, all of their customers

will also get a chance to see your links, increasing the probability that you’ll get sales or

leads. This process will continue until interest in your e-book wanes.

Paid Online Marketing Methods

  1. Pay-Per-Click

In Chapter One you learned about the ‘publisher’ side of pay-per-clicks, where you

would incorporate pay-per-click ads on your website as an income stream. Well, you can

also take advantage of the advertising side of pay-per-clicks for traffic building. If you

do so your ad will appear in two venues: the websites associated with the pay-per-click

network you’re working with and next to the search engine results. Take a look at the

screenshot below to see an example of the latter.


In this example, you see the pay-per-clicks associated with Google search engine results.

These are known as Adwords. Of course, don’t confuse this with Adsense. Although

both programs are pay-per-click, Adwords is what is used by advertisers to promote their

sites, while Adsense is used by publishers to generate revenue. You are free to sign up

for both accounts if you want, but you’ll have to use each program separately. This

means you won’t be able to do Adsense things through your Adwords account or visa-


With that being said, how does Adwords work? Basically, you place bids for your

desired keywords. The higher your bid, the higher your placement will be in the

Adwords listings. Bids can range from .01 to hundreds or even thousands of dollars.

Adwords allows you to place a daily ‘cap’ on how much you spend so you don’t run out

of money during your advertising campaign. In terms of payment itself, generally you

pay when clicks are generated, though there are times Adwords will charge you if you get

a lot of impressions.

There are two things to keep in mind with advertising with pay-per-clicks. First, you will

want do some research with keyword analyzers such as Word Tracker to find more

abstract terms to bid on through the pay-per-click network. More complex PPCs such as

Adsense will include their own keyword analyzers, but they tend not to be as effective if

used by themselves. So, use them in conjunction with paid keyword analyzers. The

second thing to remember is that lesser-known pay-per-clicks such as

may offer more affordable keywords. You will not get as much distribution as you would

with Google but you could get a higher spot for more ‘generalized’ keywords which

could equate to more traffic.

  1. Buying Advertising Space

Buying advertising space from other websites is an excellent way to not only build traffic

but to also get one-way inbound links. You can use services like, (which

you learned about in Chapter One), to find advertisers, or you could use E-Bay. Another

option is to search for them yourself.

When finding sites to advertise on, consider their search engine ranking and their

relevance to the keywords featured on your site. If you advertise on a site that does not

relate to your content, you will not get as much of an advantage with search engine bots.

  1. Affiliate Marketing or CPA Ads

Remember reading about affiliate marketing in Chapter One? Well, if you embark on the

merchant end of it, you have a very effective way of bringing traffic to your website. To

start an affiliate program, you have several options available to you. The easiest is to join

an affiliate network, such as Commission Junction, (which was mentioned previously).

However, you will need to a significant amount of funds upfront to be able to pay

affiliates. If you would prefer to pay as your sales are being made, consider creating an


affiliate program on your own. You can do this by incorporating affiliate scripts within your website. These can be installed by you or a web designer. Lastly, if you have

created an e-book, software or any other type of electronic product, consider using

Clickbank for your affiliate needs. You do not need funds upfront to get involved in the

merchant side of Clickbank’s affiliate program. You also do not need technical expertise

as Clickbank takes care of everything.

If affiliate marketing isn’t your thing, you can also look into the merchant end of CPA

ads. As you previously read, CPA networks such as work through ads that

resemble pay-per-clicks, but pay when an action occurs. However, be aware that

networks like may also want money upfront. In fact, if you actually visit you will not be able to find direct pricing information on the site, a sign that

the cost to work with them is going to be high.

  1. Incentive Marketing

Incentive marketing is a controversial method of online advertising. The most popular

are ‘paid-to’ sites, such as paid email, signups or pay-to-click, (don’t confuse with this

with pay-per-clicks, which do not generate income for visitors who click on them). As

you might expect, each of these types of sites pay their visitors to view advertisements.

The upside to these sites is that their pricing tends to be extremely low. Many of them

will charge less than $50 to send out emails to thousands of members in their network.

And by the fact that members only get paid if they actually view your advertisement, you

can be assured that your money is not wasted. However, it is this very element that many

webmasters are uncomfortable with. They feel that visitors are not viewing your ad out

of genuine interest, but rather because they are getting paid (literally) a few pennies. In

fact, for this reason, many companies refuse to work with webmasters who use incentive

marketing as a means for generating traffic.

Yet, don’t let this deter you from incentive marketing. The main key, in the case of

affiliate programs, is to find companies that are still willing to work with you.

Additionally, you will want to try and advertise things that are more likely to appeal to

those in a ‘pay-to’ network. Business opportunities, other paid-to-networks and freebies

work well with this market. If your website does not feature these things use your own

incentive marketing tactic to try to at least get paid-to members on your email list. You

learned about these methods earlier, but to refresh your memory, basically these tactics

could involve offering visitors a free e-book, merchandise, e-course or newsletter.

Eventually, you may want to consider running your own incentive marketing site. To

create one, you will need to buy special scripts. One of the companies offering these

types of scripts is

  1. Buying Traffic

Like incentive marketing buying traffic is very controversial. One of the main reasons


this is the case is because you can never know for sure if your traffic is legitimate.

Unscrupulous companies offering traffic for sale might generate false traffic from bots,

programs which provide artificial hits to your website. Others might generate traffic

from incentive marketing networks which not everyone likes.

If you do decide to buy traffic, it’s best to get it from companies that used expired domain

names. What they do is they point the expired domain name to your website, so you can

get the advantage of the traffic yourself. is an example of a company

that does this.

Offline Marketing Methods

  1. Direct Mail

Direct mail is when you send advertisements through mailings. These mailings can be

postcards, flyers or brochures. Cost-wise, a direct mail campaign can range from a few

hundred dollars to a few thousands, depending on how many mailings you are sending

out. Although you will pay some money for printouts and envelopes, most of the money

spent on a direct mail campaign goes for stamps and the address list, (which can be

obtained from direct mail companies such as You can try to circumvent

some of the costs for the address list if you find addresses through the White Pages or the

Yellow Pages. The downside to doing this is that all of the addresses you’ll obtain will

be ‘general.’ Addresses through a mailing list can be specified according to various

factors such as home ownership, age and marital status. Yet, if you get too many

addresses from a mailing list, you’ll be shelling out thousands of dollars.

So, what’s the best strategy for direct mailing? Start small if you are low on funds. sells 100 stamps for $41.00, so you can make 100 your magic number if you

want. Then you can get your envelopes and paper. Both of these should cost less than

$50, even if you buy them in bulk. Now you need your mailing list. If you get only 100

leads at a time you’ll pay $25 if you use Once you have gotten your

leads, you are ready to send off your advertisements. When you get to this step, try to

send highly targeted ads. You want to try to get a success rate of 10%, which would

equate to 10 potential sales, (if you are sending 100 direct mails at a time). Keep in mind

the keyword is ‘potential’. People won’t necessarily buy from mailings, but if they like

your site enough they may bookmark it and decide to buy later. You increase the

likelihood of them buying even more if you give them a chance to subscribe to your

email list. These methods have already been described in the ‘email marketing’ section

of this chapter.

  1. Free Bulletin Board Ads

Many grocery stores and fast food places offer free community advertising on bulletin

boards. Although you probably won’t get thousands to your site posting on free bulletin

boards, still take advantage of it. People do occasionally look at these ads, which could


convert to a sale or two for your website. Plus, how many opportunities do you get to

take advantage of free advertising?

  1. Car Decals

When you go out on the highway, you are encountering hundreds of people that could

have interest in your website. Well, with a car decal, you can advertise to these people

while driving. Take a look at the screenshot below to see some examples of what car

decals look like.

The examples featured in this screenshot were from decals created from

The starting cost for them is only $35, which is very affordable for a beginning Internet

business. Of course, you can get more graphically elaborate car decals if you’re willing

to pay significantly more.

  1. Print Media

Don’t neglect the power of advertising on classified ads in the newspapers or in mediums

like the Pennysaver. Granted, if your website does not relate to the types of things

typically advertise in offline classified ads, you won’t be able to promote using these

venues. But if it does, consider taking advantage of them. They are affordable and

generally receive a great deal of readership.

  1. Garage Sales


When you are doing a garage sale, you are meeting dozens of people that could have interest in your website. Advertise to them by including flyers, brochures or business

cards on your table. If you are selling products, use the garage sale as an opportunity to

sell your products offline but still make mention of your site. If your customers like what

you are selling, chances are they will visit your website to buy more of your products.

  1. Your Local Phone Book

Even the most avid Internet shopper will still peruse their phone book from time to time

to find specific businesses. This is why if your budget can afford it, you should consider

placing an ad in your local phone book. And, nowadays you can even include your

website’s URL in your ad. You may have to pay extra to do this, but it’s the only way to

get your website out there if you plan on advertise via this method.

  1. General Networking

Think about all of the opportunities you get to talk to people. Whether it’s at school, at

church or through social events, each time you meet people you have the potential for

getting a new sale for your website. For this reason always keep your business cards with

you and, (if you can), make mention of your website. Additionally, try to strike up

conversations when you’re standing in line, on the bus or on the subway train. Although

people tend to be more to themselves, most will not pass up the opportunity to interact in

an interesting conversation if someone else initiates it.


Chapter Four: Tracking

As you are marketing your website, you will want to track your results to see which

campaigns are working and which ones aren’t. Depending on your affiliate program,

web hosting package or email marketing service you are using, tracking may already be

taken care of, though it is probably somewhat limited in exactly what is being tracked.

For example, most web hosting packages will only tracks how many hits your site gets in

general, not how many hits a specific affiliate URL might be getting. They also can’t tell

you where your traffic is coming from. Affiliate programs are better as they can track

which of your affiliate links within their network are getting hits. But they can’t tell you

where these hits are coming from, nor can they provide help with how much traffic your

website itself is getting. Then, there’s email marketing services. As you might have

guessed, they can only track hits related to your email campaign.

So, what do you do if you want website tracking that can cover the complete spectrum of

what is going on with your site? You’ll need to use a website tracking service. There are

hundreds available, but two of the most popular are Visitor Ville and Stat Counter. Each

are discussed in more detail below.

Visitor Ville

Traditional website tracking services display tracking information in boring charts and

graphs. This is not the case with Visitor Ville which actually turns website tracking into

a video game. Specifically, the concept of Visitor Ville is like that of SimCity or The

Sims. Take a look at the screenshot below to get a better idea.


The buildings represent pages on your website. The busses represent both traffic and

where your visitors are coming from. Visitors, (which are not shown in the screenshot

above), are represented by people that walk around the city or enter into the ‘buildings.’

If you click on one of these ‘people’, you will get more details about them including their

IP address and country of origin. You can even initiate an Instant Message chat session

with them if both of you have Javascript-enabled browsers.

The best thing about Visitor Ville is that you can get a free one-week trial. During this

trial you will get access to a full version of the service. If you like it, you have to

purchase a subscription which will vary according to how much traffic your site gets. For

example, 1,000 visitor a month will net you a $14.99 subscription payment. If you have

5,000 visitors, you’ll have to pay a $49.99 subscription payment. Anything traffic higher

than 5,000 requires you to enroll in Visitor Ville’s Enterprise Plan. To get the cost for

this you will have to contact Visitor Ville directly.

Stat Counter

Stat Counter is a more traditional website tracking service. Everything is displayed in

charts and graphs. This is more boring than Visitor Ville, but the pricing is much

cheaper. Basically, if your site gets 270,000 page views a month, the service is offered

for free. Anything higher than this will require you to pay, but the payment terms are

extremely affordable. For example, just $29 a month will allow you track an astounding

15,000,000 page views. However, keep in mind that tracking by page views is not the

same as tracking by ‘visits.’ Page views encompass all of the actions done by each

visitor. On the other hand, tracking by visits just shows you how many actual visitors

came to your site… their specific actions are not included in the count. So, tracking by

visits is more reliable but Stat Counter allows for so many page views in their tracking

service that you can still get use out of them.

So, what exactly does Stat Counter track? Well, like Visitor Ville, Stat Counter will tell

you where your traffic is coming from. You will also get more specific information

about your visitors, (though you won’t be able to IM them). However, unlike Visitor

Ville, you get more detailed information on what keywords specifically brought visitors

to your site. This is especially helpful if you use search engine marketing.


Thank You

Congratulations! You have reached the end of this e-book and learned everything there is

to know about how to create profitable websites. May your journey into making big

bucks online be a prosperous one!

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