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An Introduction to the World of PPC and Paid Traffic

AdWords is not just an advertising platform, it’s a tool. And it’s a tool that’s powerful enough to potentially allow you to create a hugely powerful business model from scratch that turns over huge amounts of cash.

Literally you can do this with AdWords alone. You don’t even need a product, a website… anything.

How would that work you wonder? Simple: you’d find an affiliate product you can sell for commission, make an advert for it using your affiliate link and then earn every time someone follows that link and buys the product.

Best of all, this plan is entirely scalable. You can start out putting just a little cash into your campaign and seeing a profit of say 30% and then when you build a big enough pot, you can start reinvesting and earning even more. It’s limitless!

And if you already have a business? Then you can use AdWords to drive more traffic to your website to get more customers and more clients. The big advantage this has over using something like SEO? It’s immediate. Just create your campaign and you’ll immediately have more visitors and more profit.

But of course there’s a caveat – in order for AdWords to be such a powerful and profitable tool, you need to go about using it the right way. There most certainly is a right and wrong way to work with AdWords and if you get it wrong, then you’re not going to experience any of this. Get it wrong and instead all you’ll find is that you have spent some money on some ads that only a few people clicked on and which cost you the Earth… You may even find nobody even clicks your ads, in which case you might well just give up on AdWords altogether thinking it doesn’t work!

Throughout the duration of this eBook then, we will be looking at what makes a great campaign really tick. You’ll learn how to choose your keywords, how to create your ads, how to start bidding and more. By the end, you will have mastered one of the most valuable tools of all for generating traffic and creating profit.

But first, let’s get (re)acquainted with Google AdWords…

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