We are undoubtedly living in the age of the internet. It is a connected world where people are ever more dependent on the internet for finding information, making purchases and living their everyday lives.
But today’s world is more than just the age of the internet. It is the age of online business, with people all over the world building virtual businesses and earning money from essentially nothing but a laptop, smartphone, and an internet connection.
Although there are many forms of online business, selling virtual information products is considered by many people to be one of the best businesses to get into. By information products, we mean products like eBooks, audio products, video products, etc.
Why are information products so great?
Well the fact that they are virtual products is a great reason!
Just think about it for a second…
You can write (for example) an eBook or create a video course ONCE and then sell thousands of copies of it as a digital download. Once created you can sell it over and over again without doing any further work. The customer finds your product, decides to buy it and then wooosh!! The money lands in your Paypal account automatically and the customer has downloaded their purchase from your website before you’ve even realised you’ve made a sale.
Now compare that to a traditional retail business where you have to constantly buy in stock and ship products to customers – or even get a product manufactured.
There’s more too.
Not only are information products quite possibly the “perfect” product for the reasons we’ve just talked about – they are also very much in demand. Gathering and packaging up information into products like eBooks and video courses is big business – and it is possibly likely to grow further still over the coming years.
If you’re already familiar with the internet marketing world then you’re maybe already familiar with information products and why they’re so great. Heck – you’re reading an information product right now!
But why create your own information product’s and not simply sell other people’s as an affiliate?
It is undoubtedly easier to sell info products as an affiliate rather than create your own, however if you’re serious about becoming an “infopreneur” then it is pretty much essential to create your own products…
Having your own products puts you in control. You can for example be the one who recruits hundreds of affiliates to sell your product for you, rather than doing all the leg work yourself.
As a product owner it also opens up a whole world of opportunities. A product with your name on it rather than somebody else’s places you as an expert in your niche. People who have their own products get taken seriously by their customers, as well as it opening up things like JV opportunities.