Metrics Based Marketing
Pay per click search engines can give you instant traffic and allow you to test new business models in real time. The pay per click market is competitive though. It is worth spending an extensive period of time learning how to write and target ads, tracking your competitors, and doing deep keyword research before jumping in.
Before You Start What is Metrics Based Marketing…?
PPC search engines provide a highly trackable marketing medium. Frequently people begin marketing without any idea as to the approximate value of a click. If you do not set up a value range and track the results you have no way to distinguish good marketing from bad marketing.
To know the value of a click you need to decide what the goal of your marketing is. If you are just branding then you should expect to lose money and tracking may not be that important.
If you are using pay per click search engines for direct product marketing you need to know how much each click is worth.
