Read Mastering Social Media Marketing in 30 days Chapter 3: Getting To Know Facebook

How to Use Facebook – Complete Beginner’s Guide

Chapter 3: Getting To Know Facebook

A few years back, Facebook was nothing but a college social media site with just a few subscribers using it. Now, however, the social media giant has users swarming throughout the entire planet.

Almost everyone you know has a Facebook account and all of them are potential customers. Social media marketing through Facebook is a common thing nowadays. Facebook itself has embraced the fact that its social media platform can and will be used as a critical resource for social media marketing.

The opportunities are endless. Here are some reasons why social media marketing through Facebook is a booming business:

A Multitude Of Users

Facebook has a staggering 1.3 billion users to date and that number is divided throughout the globe. Truly, this amazing number and its sheer size is a very huge market to tackle. When it comes to marketing, there’s no doubt that you’ll always have a huge audience just waiting for you. Social media marketing done through Facebook is very promising not only because of the huge number of people using it but with its popularity as well. Facebook has established credibility and its name is known throughout the world.

Easy Management

With Facebook, it’s easy to create a page for your business. Facebook features functionalities that enable anyone to easily share your page, like it, or follow it. This easy and no-hassle way of spreading the news about your business is a sure way of letting people know who you are. It’s quite easy to set everything up. Check out the continuation of the 30-day social media marketing guide and now we’re talking about Facebook:

Day 11: Starting Up

Just like setting up a personal Facebook account, put in all the necessary information and leave nothing out. As soon as you finish setting up your page, update your page with your pre-made content like pictures, videos, and text. In your description, you could put in some links to your blog or website.

This will make it easier for your Facebook page, your blogs, and your website to gain traffic. It is essential that you establish a finely made page on Facebook right from the very beginning. At this point, you need to have good information and graphics as well. Choose your media wisely as this will affect your reputation and how people view your page and your business.

In addition, as you create your Facebook page, write up an about section or a bio that matches all your other social media accounts on other platforms. This will make it a lot easier for people to distinguish and link those accounts making them realize it’s the same business that’s running all these accounts. Also, this makes your business more credible.

How To Create a Facebook Business Page – Complete Beginner’s Guide

Day 12: Letting People Know You

This step is the most fun thing to do. When providing content for your page, share the link with everyone on your friend’s list. Also, do not forget to keep your content innovative and attractive.

This will make it easier to gain shares and likes and a lot of traffic. If you’re lucky enough to post something that’s bound to go viral, your Facebook page will likely be swarmed with likes and shared multiple times. Keep the content coming and don’t stop putting in new and captivating content. The faster you create and post content, the faster you’ll earn an audience. There are a lot of things that you could post, even if it’s just slightly related to your niche or simply just to grab the attention of people.

Day 13: Bridging The Gap

As we all know, Facebook and Twitter are famous in their own right. However, if you’re planning on a more effective approach to your social media marketing, you should bridge the gap between the two. Some people have single social media accounts like only Facebook or Twitter. Though it’s a rare occurrence these days it happens from time to time.
Try putting some links on your Facebook page leading to your Twitter account. This way, getting traffic is done a lot faster and at the same time, both your social media accounts can earn more viewers with just a single effort. As for your Twitter account, constantly involving your Facebook page on your posts is also a plus.

Day 14: Developing A Social Strategy

Before you engage in social media marketing through Facebook, you should first have a strategy. Your strategy will likely have four main parts. First off, it should involve growing an audience. The most important thing about marketing is the target market or the actual people that you are going to sell your product or services. Without a significant number of people, you won’t be able to see any increase in ROI any time soon.

Secondly, you must engage your followers/fans to keep them. If your content isn’t that appealing or interesting, you are bound to lose followers.

Thirdly, drive traffic to your blogs/ websites. Your social media accounts become the gateway for traffic. Think of your Facebook page as the road to your blog you’re your Facebook page gains popularity, then its likely that the traffic to your blog/ website will also increase.

Last but not least, increase ROI through social media. Investing your time, effort, and money on social media isn’t much of a gamble. There’s a little risk since the large majority of your spending will be the spending of your time.

Day 15: Respond, React, And Reengage

Once you have established a fan base for your Facebook page, the only thing that’s left to do is to keep your fans engaged at all times. Be interactive. When people post comments on your posts either negative or positive, respond to those comments in a timely fashion. This will let people know that you are indeed keeping a close eye on what’s happening on your page. Other than keeping your fans engaged, it’s also a lot easier to promote updates or perhaps links to your website or blogs through these comments.

Take at least an hour or two each day to read through comments and post some in reply. Post content that will make your fans want to visit your page every so often. Once you acquire a sufficient number of followers, keeping them interested is what you need to focus on.

Day 16: Be Updated

Facebook and other social media platforms implement changes in their system. Now, you must be able to cope up with these changes to turn it to your benefit. Most changes are for visual improvements like ad layouts and some design enhancements. These may seem like little changes to normal users who don’t really value or don’t know the value of these changes. In terms of marketing, the mere placement of an ad carries a huge impact on whether it will gain more clicks or less. You need to study this carefully. Take the newsfeeds for instance.

Facebook has been overhauling how newsfeeds work in which they have made it more preferable on the consumer’s part. Hence, you need to adapt to these changes and stay ahead of the competition. Another thing to consider is the videos. Micro videos are becoming more and more popular these days as they are more practical in a sense. Since users no longer need to click a video and be transferred to another site like YouTube or Vimeo, they are more likely to stay on Facebook most of the time. Just like on YouTube, Facebook has also made it possible to watch a video, like,
share, and comment at the same time. It’s a really neat update which you should also be familiar with. Updating your posting strategy helps out a lot as the trend never stays the same for too long.

Table of Contents

• Chapter 1: Introduction
• Chapter 2: The Art Of Blogging
• Chapter 3: Getting To Know Facebook
• Chapter 4: All About Twitter
• Chapter 5: Social Media Marketing via YouTube