If you’ve already got your own affiliate program, are you sending out a regular newsletter to your affiliates? The only reason not to is the extra time it takes. But here are the reasons why you do want to send your affiliates a newsletter on a regular basis:
- You can address any questions that seem to come up regularly
- You can update affiliates on any new policy changes, new tools they can use, etc.
- You can update affiliates on new product offerings, new contests, etc.
- By staying in touch you stay in their minds, thereby reminding them to promote your products
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