10 Ways To Create Your Very Own Info-Product From Scratch
Let’s face it; having your own product is your best bet for ensuring that you’ll have a long-term, sustainable, and scalable business.
All the gurus are telling you that you need to have your own product to be truly successful online, info-products to be specific. I would agree 100% on this. Just look at all the benefits:
- You make 100% of the profits
- ZERO delivery cost – no shipping needed
- Almost no risk of running this type of business – even if you fail (not that I’m saying you are going to), what do you have to lose compared to brick and mortar businesses?
- You make money on autopilot
- You sell worldwide
- You provide value to your market
- You feel a sense of achievement after you’ve completed your very own product
- You brand yourself and your business to your market.
- It’s easy to duplicate the process
Contrary to the point, if you were only promoting other people’s products, like an affiliate program, you would only get paid a commission of about 50%.
However, there are certain affiliate programs which payout 100% commissions. This is great for you, but it’s also considered a loss. The owner of the product is collecting your customers, which you worked hard to get on your list.
To give you an example of what can happen if you have no product, I’ll tell you a story about a friend of mine. Let’s call him John.
John makes a killing online…. $1000, $3000, even $10,000 a day. That’s how much he makes. Don’t get me wrong here: his “tactic” is great for making “quick cash,” but not for long-term success. This type of business also requires you to monitor all the time, so it’s not something you can “set and forget”
To be brutally point-blank with you here, John lost over 75% of his revenue, literally overnight. So what is he doing? He’s doing 100% Google Adwords Arbitrage. Basically it’s like buying something for $1 and selling it for $2. You bid on keywords to promote other people’s products.
Let me ask you: If you could spend $100 on advertising and get a $200 return on investment, would you do it? Of course, you would.
But what happens if Google, one day, jumps your campaign from $1 per click to $5 a click? You wouldn’t notice the change until you’ve actually checked your account to see that you owe a ton of money to Google.
John was affected by, what we call, the “Google slap”. This is when Google Adwords makes adjustments where they penalize advertisers who have landing pages with little or poor content. In cases like this, advertisers will suddenly experience higher minimum bids.
The bottom line is — you can’t rely 100% of your efforts on one thing, especially something you can’t control. To ensure that you have total flexibility and control, you need your own product.
This brings us to the main topic – “10 ways to create your very own info-products from scratch.”
I’m not going to teach you how to build your site, design your graphics, write your sales-letter or bring traffic to your site…there’s already enough information about these topics.
Now, without further ado, let’s start creating your product…
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