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How To Write for the Web
by: Glenn White

The Scanning Reader

Writing for the Web is different than writing for print. The differences are slight but significant. First, people don’t really read online; they scan because of what is called the “flicker rate” of a computer monitor. This means people read 25% slower online than in print publications. What does this mean for you as a writer? It means you have to write differently to connect with readers.

Begin at the End

Writing for the Web is like good journalism. Use the old, "Who, What, Where, When, Why, and How" journalistic formula when you write for the web. This is called the inverted pyramid. Put your conclusion at the beginning and then write the details. The Web is a no-nonsense, grab-it-and-go, and give-it-to-me-now medium. You must connect with a reader immediately or you lose them.

Write Chunky

Since the reader is scanning rather than reading you must break your text down into bite size portions. You’ll notice this article has short, chunky segments. Each segment only needs 75 words or less. This opens up the white space surrounding the text and provides comfortable reading. Chunky writing takes some practice but it is quite easy. When you write chunky, create strong headlines and subheadings. Make your main points and move the reader along. Also, use short bulleted or numbered lists like this:

 Bullets

  1. Numbers
  2. More numbers
  3. Still more numbers

See how the text opens up and moves along?

Sail the High Cs

There are four C words you need to know when writing for the Web.

 Concise
Write tight. Keep it short. Eliminate unnecessary words.

 Clear
Use precise words. Get specific and avoid generalizations.

 Clean
Avoid excessive clutter in your writing. Pick up the litter of too many –ly words and put them in the wastebasket. Empty “that” into the dumpster unless you have to keep it. Then keep only what you need.

 Credible
Write with honesty and integrity. Nothing is wrong with marketing but readers recognize slick, manipulative tactics. Write from your heart, even in advertising, and you will reach readers.

K.I.S.S.

Keep It Simple Sweetheart! The last “S” was changed intentionally to a term ala Humphrey Bogart. Because you should never, ever insult your readers’ intelligence. But at the same time, write in easy-to-understand terms and your readers will love you for it. And they will keep reading what you write. Every writer needs a good vocabulary but that doesn’t mean it should be used to make readers feel unlearned or uneducated.

The bottom line? Keep it simple, encourage and inform your readers with short, clear, crisp writing. Then you will enjoy success as a great web writer!

Copyright © 2002 Glenn White

About The Author

Glenn White is a freelance writer, editor and content manager at his web site for Inspirational and Christian writers at: http://www.WriteToInspire.com
editor@writetoinspire.com

This article was posted on August 07, 2003

 


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 Writing Help for College Students
 by: Tamara Owen

Your literature professor has asked you to write a 7-page essay comparing Medieval and Renaissance poetry; your economics professor wants 15 pages on how globalization is affecting the economy in three different countries; and your mathematics professor has forgotten this is a mathematics class, and wants 5 pages on the quadratic formula. And you have been staring at the computer screen for over an hour wondering how on earth you are going to do all of this in the next four days.

This is an all-too-familiar scene to many students. Many students learn of these large assignments at the beginning of the semester when they receive their class syllabi, and immediately forget about them because November seems like years away. Other students are busy with extracurricular sports, trying to adjust to being away from home for the first time, and other events and issues. Still other students are quite frankly terrified of the writing process, believing the blank page to be worse than their worst nightmare, and so these assignments get shoved aside to remain untouched until the last minute.

It is an interesting fact of college life that all students, regardless of major or discipline, are asked to write about their subject matter -- often quite extensively. While it is certainly important that all individuals be literate, and know how to read and write in a variety of capacities, styles, and genres, it is also the case that not everyone has to be a professional academic writer (www.korepetycje.com/join_us.html). Engineers need to know how to design bridges or better towel racks; pilots need to be able to take off and land safely and smoothly; and physicians need to be able to diagnose illnesses and injuries and to prescribe the correct medical interventions. None of these people needs to know how to write a term paper.

What, then, are the options for the poor student struggling in the first paragraph? What will happen to the student who is a prodigy on the piano but is facing failure because she cannot write 10 pages on Beethoven? What will happen to the next Frank Lloyd Wright who is stuck in his psychology seminar, unable to write a series of vignettes portraying various mental illnesses?

There are a few options. Most college campuses have writing labs, where many students are helped with researching and writing their papers. Many students form study groups, where they help each other through the tough assignments. Some students write their custom essays and term papers (see: http://www.korepetycje.com/indexam.html) and then pay an editor to polish them. Still others turn to professional writing services for assistance with their assignments. This is where services such as CustomPapers.com come in. We have a large staff of professional writers who specialize in writing papers about a wide variety of disciplines ranging from economics to ecology, marketing to Mozart, Hemingway to heart murmurs. We can also assist students with related projects, such as PowerPoint Presentations. In the many years of our existence, we have found tremendous success helping students with assignments of all sizes, all levels of difficulty, and all subjects.

Regardless of what type of help you choose, the important thing is that you get through college as quickly and effectively as possible. College is a step leading up to the rest of your life -- don't let a term paper be the skateboard in your path.


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