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3 Ways to Find Your Niche as a Freelance Writer
by: Nick Usborne

To make a six-figure income as a freelance writer, to need to be an expert. You need your name to jump to people's lips when a particular job or challenge comes up.

"Direct mail for software? You should get in touch with Bob. That's what he does." Insert your own name and specialty where appropriate.

You can't get that kind of awareness or referral if you're someone who just writes about anything in any medium. Nobody is going to believe that you are a trusted expert in absolutely everything.

So how do you determine a viable 'niche'? You have three choices...

1. Niche by industry...

That is to say, work within a particular industry. For years I worked with pharmaceutical clients. All my clients were drug companies. I wrote direct mail, brochures, sales aids, video scripts. I wrote anything, so long as it was about pharmaceuticals. That was my niche. And my clients knew that I was knowledgeable in that area. So they came to me.

2. Niche by medium...

In this scenario, you make a particular medium your specialty. After my years with the pharmaceutical industry, I decided to specialize as a direct mail copywriter. And for that period, about 15 years, I ONLY write direct mail and associated media...like inserts, fliers, postcards etc. I was a direct response specialist. And I wrote for all kinds of different industries - financial, cable TV, magazine publishers and more.

My specialty, my niche, was as a direct response copywriter. Other writers have built their careers around writing annual reports, radio scripts, white papers etc.

3. 'Double-Niche'

When you double-niche you are making a specialty of serving a single industry through a single medium. For instance, writing direct response for the financial industry. And ONLY writing direct response for the financial industry.

In conclusion...

As I said at the beginning, you can't be an expert at everything...not within every industry, not with every medium. So you need to take some steps to find your niche.

How do you choose? First, know yourself. Know what you are good at. Know what you like.

Also, be smart. Create your niche where the money is. Find your niche where there is a strong market.

And be smart about the size of your niche. Don't go so narrow that you're forever starved of work. Don't go so broad that people view you as a Jack or Jill of all trades, a generalist.

About The Author

Nick Usborne is a freelance writer, author, speaker and advocate of good writing. For more articles and resources on making money as a freelance writer, visit his site, http://www.freelancewritingsuccess.com

nick@freelancewritingsuccess.com

This article was posted on January 16, 2005

 


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 Writing Help for College Students
 by: Tamara Owen

Your literature professor has asked you to write a 7-page essay comparing Medieval and Renaissance poetry; your economics professor wants 15 pages on how globalization is affecting the economy in three different countries; and your mathematics professor has forgotten this is a mathematics class, and wants 5 pages on the quadratic formula. And you have been staring at the computer screen for over an hour wondering how on earth you are going to do all of this in the next four days.

This is an all-too-familiar scene to many students. Many students learn of these large assignments at the beginning of the semester when they receive their class syllabi, and immediately forget about them because November seems like years away. Other students are busy with extracurricular sports, trying to adjust to being away from home for the first time, and other events and issues. Still other students are quite frankly terrified of the writing process, believing the blank page to be worse than their worst nightmare, and so these assignments get shoved aside to remain untouched until the last minute.

It is an interesting fact of college life that all students, regardless of major or discipline, are asked to write about their subject matter -- often quite extensively. While it is certainly important that all individuals be literate, and know how to read and write in a variety of capacities, styles, and genres, it is also the case that not everyone has to be a professional academic writer (www.korepetycje.com/join_us.html). Engineers need to know how to design bridges or better towel racks; pilots need to be able to take off and land safely and smoothly; and physicians need to be able to diagnose illnesses and injuries and to prescribe the correct medical interventions. None of these people needs to know how to write a term paper.

What, then, are the options for the poor student struggling in the first paragraph? What will happen to the student who is a prodigy on the piano but is facing failure because she cannot write 10 pages on Beethoven? What will happen to the next Frank Lloyd Wright who is stuck in his psychology seminar, unable to write a series of vignettes portraying various mental illnesses?

There are a few options. Most college campuses have writing labs, where many students are helped with researching and writing their papers. Many students form study groups, where they help each other through the tough assignments. Some students write their custom essays and term papers (see: http://www.korepetycje.com/indexam.html) and then pay an editor to polish them. Still others turn to professional writing services for assistance with their assignments. This is where services such as CustomPapers.com come in. We have a large staff of professional writers who specialize in writing papers about a wide variety of disciplines ranging from economics to ecology, marketing to Mozart, Hemingway to heart murmurs. We can also assist students with related projects, such as PowerPoint Presentations. In the many years of our existence, we have found tremendous success helping students with assignments of all sizes, all levels of difficulty, and all subjects.

Regardless of what type of help you choose, the important thing is that you get through college as quickly and effectively as possible. College is a step leading up to the rest of your life -- don't let a term paper be the skateboard in your path.


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