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The Pervasive Color This Season? Think Pink!
by: ARA
(ARA) - Flip through the fashion and holiday magazines this winter and there is one trend that is impossible to miss. The color pink is the new neutral for everything from designer watches and hand bags to cargo pants and trench coats -- all paired with pouty pink lips and manicured nails to match.

Whether bright and bold or soft and subtle, there is a pink that works for anybody, which is why designers and consumers alike have so eagerly embraced it. When incorporated into a wardrobe or a beauty routine, pink makes an eye-catching and fun statement that goes beyond looking good to feeling good.

Long associated with femininity, the connection between women and pink comes from a European legend that baby girls were said to be born in the hearts of pink roses. Legends aside, pink in its varying shades and hues, from tender blush to take-notice magenta, has an uncanny ability to be feminine, playful, and uplifting. With such positive connotations, many companies and magazines are using pink to catch women’s eyes in advertising campaigns and headlines this season.

One company that has understood the value of pink in marketing to women for much longer than just this season is Mary Kay Inc., which is celebrating its 40th year in business this year.

Company founder Mary Kay Ash, who passed away in 2001, founded her company as Beauty by Mary Kay in 1963 with nine independent beauty consultants. She selected pink as the distinctive signature color of her product packaging so they would stand out in the traditionally all-white bathrooms of the day.

What transpired was the creation of one of the most easily recognizable marketing symbols in the world. After Mary Kay Ash requested a local Cadillac dealer paint her car “Mountain Laurel” pink to match the company’s eye and lip palettes, everyone in the independent sales force instantly wanted one. Ash ingeniously crafted the career car program into one of the most coveted sales incentive prizes ever.

Four decades later, Mary Kay Inc. has updated product packaging to platinum and vibrant pink under the brand MK Signature and the company announced this year that it has one million independent beauty consultants in 34 markets worldwide.

In acknowledgement of the 40th anniversary and in honor of the company founder, Mary Kay Inc. has introduced a new fragrance called Tribute, which features notes of Pink Rose of Texas, Pink Grapefruit Tree Blossom, Cherry Blossom, Fairy Slipper Orchid, and Warm Amber Wood. Suggested retail, $40, Tribute is available through Mary Kay Independent Beauty Consultants. To locate one near you, call (800) MARY KAY (627-9529) or visit www.marykay.com.

Courtesy of ARA Content






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Flattering Styles For Women With Curves
 by: Her Plus Life

Are you one of those fabulous women that has curves, and you would like to know a fun way of showing them off? There are several ways to make your figure look the way that you want. It is all in the manner that you carry yourself. Being confident and following a few basic rules on how to dress will make you look like the woman you want to be.

The first rule is to go out and buy the correct size bra. A good bra will make your outfits look the way that they should. Having curves is a wonderful thing to have, but you need to know how to make them fit right with your clothing style. It is amazing what a great bra can do for your figure.

The second rule is buying clothes that are the right size for you. So, go ahead and throw away all those clothes that are too baggy on you. Say hello to a more fun, alive figure. Stop hiding it. Wearing sizes too big or small for your body frame will only accentuate your weight, and not your lovely curves. You do not want to wear shapeless styles. Try wearing semi-fitted separates. It will make you look taller and thinner, and make it look like you have a more sculpted waist. Wear tops that just skim your waist and hips. Jackets should be worn just to the length of your fingertips. As for your bottoms, select clothes that tend to taper downwards. It will look better than other styles. Skirts will look good if they are not too high. If you can sit in your skirt without it ridding up on you, then you are all set. Shift dresses are great especially with a round neckline. It will even out your proportions wonderfully.

The third rule is not to wear anything that is too bold, and that calls extra attention to yourself. That means no super bold prints, no big patch pockets, no oversized buttons or bows, and no horizontal patterns. You want to wear a nice crisp line of color, and then accessorize with just a few simple accessories such as jewelry or a scarf. Sometimes even just wearing one solid color all over is great look. It will add height to your frame, and shrink your width.

The last rule is very easy. You should buy the best quality that you can afford. Quality fabrics can make all the difference in how you look. Fine fabrics look better than stiff fabrics that can add inches onto your body. In addition, well-made clothes will hold their shape better. Better shape will improve your shape too. If you follow all these rules, you will look and feel better. So go out, and let your light shine. Better clothes, for a better you!



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