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Generating Traffic On A Budget
by: Wayne McDonald
Copyright 2005 Wayne McDonald

Most webmasters keep their prized web traffic generating systems to themselves or charge an arm and a leg. I am one of the guys in the trenches. Before I share with you the simplest and easiest methods to generate website traffic I will begin with a little background information.

I have several websites and in the past ten years I have worked with gurus that promised to deliver traffic to my sites. In fact I have paid from $200 to over $2,000 for traffic to my sites. I had one person that charged a reasonable fee and my traffic went from 500 visitors to 8,000 visitors. Three years later his fee wasn’t that reasonable, but I decided to go ahead and try another website. After three months and two thousand dollars I saw no results.

As many people know the search engines create algorithms so nobody can beat the system. The gurus figure a way around this and charge lots of money to drive traffic to your site. Then the dance continues and the search engines create new algorithms. Next thing you know you are going back to the guru or searching for someone new.

Many of us have been sold a bill of goods about generating traffic to our websites and the lure of getting on the top ten. I can tell you from personal experience that I have been in the top ten and it wasn’t that big of an impact. The hook the gurus use to charge a higher fee is the number of keywords you need to get in the top ten. After a while you’ll realize that ONE keyword may have over one hundred variations.

Working with gurus creates a roller coaster of traffic to your website. Your traffic and sales are dependent on the gurus and the search engines algorithms. When you stop working with the gurus, or their magic isn’t working, your website traffic and sales hit bottom.

Yes there are rewards working with gurus, but you better have a hot site that sells. Start with methods that cost less and allow your traffic to build. Check your status reports to learn more about your visitors and the keywords they used to find you. A good hosting provider will offer this with your hosting package.

A wise marketer once told me that it was best to get off the roller coaster and put my money into methods that build steady website traffic. As an owner of a website, you learn how to update your own pages so you are not dependent on someone to update your website. The same goes for generating website traffic. When you take the time and invest in building traffic on a regular basis, then you will be free from the gurus and the search engines algorithms.

The simplest and time proven techniques that take very little time are your best answers. One method I know you have heard over and over is submitting articles. Let me give you the WHY submitting articles is important. When you are found in the search engines you are just another listing on all those pages. When submitting articles, I get a loyal audience that reads my articles each week. In fact, when they visit another website and see other articles I have written on other topics, it builds more credibility, rapport, link popularity and traffic.

Generating website traffic is using a combination of methods. Submitting to the search engines is still important, but it is only a part of your overall traffic building strategy. With most search engines it may take one to three months to see results.

Now here is the INSIDE INFORMATION most gurus won’t tell you. I am using a traffic generating system that is available to anyone at no cost. In fact it is simple to implement and takes only ten minutes of your time to set-up. This system is instant and you will see an immediate increase in your traffic and it you can verify your results with your own status reports.


About the author:
Wayne McDonald is the TRAFFIC KING! Get your FREE Special Report "Generating Traffic On A Budget" at http://increase-your-website-traffic.holisticwebdirectory.comand for web hosting solutions visit http://webhosting.holisticwebdirectory.com


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 Traffic Exchange Sites
 by: Bryan Quinn

Traffic Exchange Sites are websites where you get page views of your own site in exchange for visiting others. Many such sites are available. However, choosing the right one or a combination of them can be a very time consuming process.

Basically there are two types. Manual surfing and Auto surfing. Some Traffic exchanges cater for Manual surfing only, some cater for Auto surfing only and some cater for both.

Manual surfing - This requires your input by clicking a button after a specified time period, generally 15, 20 or 30 seconds, although there are a few other variations. With manual surfing, the surfer is expected to view each site. However, with most exchange sites, it is possible to minimize or resize the windows. This defeats the purpose because it allows multiple sessions to be run simultaneously. On the better exchange sites, security measures are often used to deter this. These are normally random prompts that require user input. For example, after x number of page views, you may be required to enter a code, select a color or image or perform some other variation of this.

Auto surfing - This requires no input. However in reality, your input may be required because of popup or frame breakers. Some traffic exchange sites require that the pages run are maximized and although you can minimize the page yourself, it will automatically maximize at the next refresh. You will also find that with some exchange sites, pages will run on top whereas with others, pages will run quite happily underneath, allowing you to do what ever you like without ever viewing the page content.

Both manual and auto surfing will bring traffic to your website, but there is a much greater likelihood of your web pages being actually seen with manual surfing.

Credits - As well as surfing, credits are usually acquired for subscribing, for referrals and for any winnings associated with exchange site lotteries, games or competitions. These credits can then be used to increase the traffic to your site. Some exchange sites will also allow you to sell your credits to other members.

Free or Paid - The majority of Traffic Exchanges offer a paid option. This option may give you a better surf ratio, bonus credits, money for referrals or other benefits. Before paying however, it is important that you test how targeted the traffic is that you receive. There's no point in paying for extra traffic if it doesn't generate any more income for you.

Click for Credits or Buy Credits - Is it worth buying credits?

This can depend on a number of reasons. The two main ones are time and money.

Let’s take an example

At the time of writing the cost of 2000 credits for free members of a well known Traffic Exchange Site was $40. This works out at $0.02 a click. For pro members the same $40 bought 2200 credits.

With the number of clicks limited to 250 per day and page views of 20 seconds this means that in theory it will take you 250 X 20 = 5000 sec or 83 minutes 20 seconds to view the 250 pages. However in practice you must allow extra time for clicking the next button, clicking the title of the page you will be viewing and any sites worth looking at.

Since I am a firm believer in practical results, I viewed the 250 pages. It took me 2 hours and 12 minutes to accomplish this. During that time, I accumulated 854 credits. To buy these credits would have cost $17.08 as a free member and approximately $15.53 as a pro member. Allowing for rounding up, this equates to almost 390 credits per hour or $7.80 per hour cash value.

Now ask yourself this. Would you work for $7.80 per hour?

I must emphasize that this is only one example and that other results will differ because of the random allocation of credits. It is shown here only as an example and to give you an idea of the cost implications for one particular traffic exchange site. The cost of credits may differ dramatically for different exchange sites. If you buy or intend to buy credits from a traffic exchange site, you can apply what is shown in the example. There's no need to click on a large number of websites to find out if your exchange site is giving you enough credits for your money. A sample of around 20 sites should give you enough information to produce a rough value-for-money guide.

If you enjoy this sort of thing or want a break from train spotting, you could expand on this. Increase your sample size, increase the number of samples, select a good representation of traffic exchanges and tabulate your results. Choose enough sites and you will be able to create your own league table. There’s a market for everything.

Whether you use traffic exchange sites or not in the quest for more visitors to your site, you should at the very least know what they are and what they do. But don't totally dismiss them. They are part of an expanding market. I recommend that you try at least one traffic exchange site. You could read every book on the subject, but without active participation, you will not be qualified to comment on their worth or suitability. The time taken for a few mouse clicks is a small price to pay. If it works for you, you have learned. If it doesn't work for you, you have learned.

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