Amazing Secrets Of A Free Traffic Generation MASTER
by:
Willie Crawford
Copyright 2004 Willie Crawford
Without traffic to your website, you're not going to make any money in your online business (unless you're able to tap into someone else's traffic).
For many websites... especially new sites, one of the fastest, surest ways to drive traffic to the site is pay per click search engines. The RISK in using pay per clicks is that you don't know how well that traffic is going to convert before you've paid for it. You can adjust your webpages and your pay per click listing fairly quickly, but today I want to share with you two of my MAJOR free traffic generation methods.
The most powerful weapon I've used in my marketing arsenal lately is actually... blogging. A blog is simply an on-line diary or weblog. Since they are usually updated frequently, the search engines love them and visit them often.
The way that I use my blogs is that when I make a post, I include a link to a site or webpage that I want spidered by the search engines. Google actually visits my blogs daily, and takes snapshots of everything there, and follows links from the pages, and takes snapshots of those pages! So, I make minor changes to pages that I want to get ranked higher, and then I "help" Google to find those updated pages. It's a simple, ethical, and very powerful method.
I'm fairly new at blogging, but I'm quickly getting the hang of it. Most of what I know about blogging I learned from a course by my friend Paul Short. The course is called RSS Exposed. I recommend you get a copy of Paul's course today and set aside 2 hours to digest it. Get it at:
http://www.profitautomation.com/app/adtrack.asp?AdID=109478
Paul is like me... he's very busy, and doesn't have time for fluff. So his course is under 100 pages, and it's all "stuff" that you can read and then immediately implement.
Does this stuff work thought. My friend Stephen Pierce taught me that NOTHING is more powerful than concrete PROOF. So let's look at how I rank for a few keywords that I'm focusing on right now. I'll show you with a few of the more than 100 niches that I have top 10.... often top 3 rankings for. I know that showing you these examples may attract the attention of potential and existing competitors, so I won't show you the most lucrative ones :-)
Readers who know me, know that my real online success started with a simple soul food or southern cookbook! That one cookbook still generates a very nice six-figure income! This season of the year, I know that people are on-line searching for holiday recipes and also gift-giving ideas. My logs show me how my market finds me... keywords and sources. They show that for the cookbook, most find my site through Google, with MSN being a distant second. Here's how I ranked for a few cooking related terms (as of November 21st, 2004):
Soul Food Recipes - #2 out of 1,220,000
Soul Food - #3 out of 8,840,000
Soul Food Cookbook - #2 out of 273,000
Deep Fried Turkey Recipe - #3 out of 257,000
Deep Fried Turkey Recipes - #4 out of 302,000
Sweet Potato Pie - #2 out of 614,000
Sweet Potato Pie Recipe #2 out of 394,000
Fried Chicken Recipe - #2 out of 861,000
Fried Chicken Recipes - #2 out of 1,160,000
Southern Fried Chicken - #2 out of 436,000
Deep Fried Turkey - #14 out of 330,000
Pound Cake Recipe - #2 out of 547,000
Macaroni And Cheese Recipe - #1 out of 207,000
Collard Green Recipe - #4 out of 21,200
Southern Recipes - # 15 out of 4,970,000
... I guess I need to work on that last listing :-)
One of my other markets is "Internet Marketing," and those looking to start or improve upon an online or home-based business. How do I rank there? Here are a few of the thousands of terms that bring me in free search engine traffic (again based upon my website logs):
Internet Marketing 101 - # 1 out of 5,550,000
Internet Marketing Course - #2 out of 10,600,000
Free Internet Marketing Course - #2 out of 11,800,000
Free Internet Marketing Lessons - #2 out of 2,810,000
Homebased Business - #9 out of 1,930,000
Homebased Business Course - #1 out of 522,000
Free Homebased Business Course - #1 out of 483,000
For those of you without your own product, let's see how I do with products I have reprint rights to. One is a web copywriting course by Bob Serling called Power Copywriting For The Internet. When someone is searching for that course they search on very specific terms... but... since their search is so specific, a higher percentage of them will buy when they get to my website. This is a more niche market, but some of my rankings are:
Internet Copywriter + Bob Serling - #1 out of 985
Web Copywriting + Bob Serling - # 7 out of 918
Web Copywriting Course + Bob Serling - #5 out of 16,400
Power Copywriting For The Internet - #2 out of 128,000
Another product that I have reprint rights to is an excellent course on how to increase your website, and advertising, conversion rates. It's called, "Small Changes - Big Profits." Here's my ranking on keywords customers have recently used to find (and buy) this product:
Increase Website Conversion - #6 out of 2,480,000
How to Increase Website Conversion - # 6 our of 2,490,000
Note that when you enter that last phrases, Google tells you that "how to" is a very common phrase and therefore not included in the search. However, notice that Google found an additional 10,000 pages when I gave it that expression. Ok, so I'm confused too :-)
My second most powerful weapon right now is that I write lots of ezine articles... like this one. Since 1998, I would estimate that I've written over 300. Those articles are a very powerful way of getting one-way links to my site. Those articles are a powerful way for people with specific problems or interest to find my sites.
Here's a simple example of how powerful articles can be. I know for a fact that the majority of people in network marketing aren't doing that great. I also know why. The proof that I know what they are doing wrong, and how to correct it, is provided by the fact that I was recently the #2 producing representative in a major network marketing company for 2 consecutive months. The only reason I wasn't #2 longer is that I've only been with the company a little over 4 month, and that in my fourth month, I was the #1 top producing rep in the entire company!
Recognizing what many network marketers are doing wrong... especially those that market over the internet, I wrote an article on the topic. This article targeted those who wanted to know why their network marketing is failing. So if you go to Google and enter...
"Network Marketing Failing" without the quotation marks, you'll see that the returns for webpages featuring my article take up the entire first page. If a person were to type in the statement "My Network Marketing Is Failing" my page ranks #1 out of 312,000. Do people search on these terms? Not as many as search on more competitive terms, but why not go after easier terms... why not go after "the low-hanging fruit."
People do visit my sites after reading the hundreds of articles that I've written, and they do make purchases and join my network marketing team. That's proof that writing and properly using articles is a very powerful traffic generation technique. I have lots of resources on how to properly do this inside my private membership site. If you're not a member, you should join today. Inside the site you'll find lots more solid, usable information like you just gotten in this article.
I've just shared with you two of my most powerful free traffic generation methods. I actually know HUNDREDS but only use a handful. I believe that it's better to get really good at using a few rather than tinkering with (but never mastering) many. You need to do your research and find the techniques that work best for you.
If you'd like a really comprehensive course on website traffic and sales generation methods, I recommend John Reese's Traffic Secrets Course. Check out John's course to learn a ton of ways to outflank your competition at:
http://www.profitautomation.com/app/adtrack.asp?AdID=110203
It's 14 DVD's, so realize that it will throw a LOT of information at you. Make sure that you pick just a few techniques he covers, and then put them into immediate action rather than letting the sheer volume of information overwhelm you.
As I've demonstrated, being a master at generating free, responsive traffic doesn't have to be complicated or even difficult :-)
About the author:
Willie Crawford is a corporate president, published author, seminar speaker and host, tele-seminar speaker and host, retired military officer, karate black belt, master network marketing trainer, and lifetime student of marketing. He shows people how to actually generate substantial income on-line using very simple, easily modeled systems. An example of such a system that you can study and duplicate is at: http://ProfitMagician.com
Traffic Exchange Sites are websites where you get page views of your
own site in exchange for visiting others. Many such sites are available.
However, choosing the right one or a combination of them can be a very
time consuming process.
Basically there are two types. Manual surfing and Auto surfing. Some
Traffic exchanges cater for Manual surfing only, some cater for Auto
surfing only and some cater for both.
Manual surfing - This requires your input by clicking a button after a
specified time period, generally 15, 20 or 30 seconds, although there are
a few other variations. With manual surfing, the surfer is expected to
view each site. However, with most exchange sites, it is possible to
minimize or resize the windows. This defeats the purpose because it allows
multiple sessions to be run simultaneously. On the better exchange sites,
security measures are often used to deter this. These are normally random
prompts that require user input. For example, after x number of page
views, you may be required to enter a code, select a color or image or
perform some other variation of this.
Auto surfing - This requires no input. However in reality, your input
may be required because of popup or frame breakers. Some traffic exchange
sites require that the pages run are maximized and although you can
minimize the page yourself, it will automatically maximize at the next
refresh. You will also find that with some exchange sites, pages will run
on top whereas with others, pages will run quite happily underneath,
allowing you to do what ever you like without ever viewing the page
content.
Both manual and auto surfing will bring traffic to your website, but
there is a much greater likelihood of your web pages being actually seen
with manual surfing.
Credits - As well as surfing, credits are usually acquired for
subscribing, for referrals and for any winnings associated with exchange
site lotteries, games or competitions. These credits can then be used to
increase the traffic to your site. Some exchange sites will also allow you
to sell your credits to other members.
Free or Paid - The majority of Traffic Exchanges offer a paid option.
This option may give you a better surf ratio, bonus credits, money for
referrals or other benefits. Before paying however, it is important that
you test how targeted the traffic is that you receive. There's no point in
paying for extra traffic if it doesn't generate any more income for you.
Click for Credits or Buy Credits - Is it worth buying credits?
This can depend on a number of reasons. The two main ones are time and
money.
Let’s take an example
At the time of writing the cost of 2000 credits for free members of a
well known Traffic Exchange Site was $40. This works out at $0.02 a click.
For pro members the same $40 bought 2200 credits.
With the number of clicks limited to 250 per day and page views of 20
seconds this means that in theory it will take you 250 X 20 = 5000 sec or
83 minutes 20 seconds to view the 250 pages. However in practice you must
allow extra time for clicking the next button, clicking the title of the
page you will be viewing and any sites worth looking at.
Since I am a firm believer in practical results, I viewed the 250
pages. It took me 2 hours and 12 minutes to accomplish this. During that
time, I accumulated 854 credits. To buy these credits would have cost
$17.08 as a free member and approximately $15.53 as a pro member. Allowing
for rounding up, this equates to almost 390 credits per hour or $7.80 per
hour cash value.
Now ask yourself this. Would you work for $7.80 per hour?
I must emphasize that this is only one example and that other results
will differ because of the random allocation of credits. It is shown here
only as an example and to give you an idea of the cost implications for
one particular traffic exchange site. The cost of credits may differ
dramatically for different exchange sites. If you buy or intend to buy
credits from a traffic exchange site, you can apply what is shown in the
example. There's no need to click on a large number of websites to find
out if your exchange site is giving you enough credits for your money. A
sample of around 20 sites should give you enough information to produce a
rough value-for-money guide.
If you enjoy this sort of thing or want a break from train spotting,
you could expand on this. Increase your sample size, increase the number
of samples, select a good representation of traffic exchanges and tabulate
your results. Choose enough sites and you will be able to create your own
league table. There’s a market for everything.
Whether you use traffic exchange sites or not in the quest for more
visitors to your site, you should at the very least know what they are and
what they do. But don't totally dismiss them. They are part of an
expanding market. I recommend that you try at least one traffic exchange
site. You could read every book on the subject, but without active
participation, you will not be qualified to comment on their worth or
suitability. The time taken for a few mouse clicks is a small price to
pay. If it works for you, you have learned. If it doesn't work for you,
you have learned.
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