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The Webdesign Business - 5 Surefire Ways To Fail

by: John Pierce

Several years ago, I launched a small web design company in a rural area of California. Market conditions couldn't have been better, my skill level was above average, and I had a large pool of aquaintences to which I could market.

Within 12 months I went broke.

My business failed because I made some very fundamental mistakes, and made them consistently.

I now work in the web hosting industry. I have had the opportunity to interact with numerous self-employed web designers and have found that the mistakes which I made are extremely common, and usually fatal.

If you are hoping to make a go of your business over the long term, you may want to memorize my top 5 mistakes, and avoid them like the plague.

If, on the other hand, you are determined to run your web design business into the ground, the following list may be used as an expeditious roadmap to failure.

1. Underprice your services

This is the most common mistake web designers make. The temptation is to break into the business by producing a few cheap websites in order to build a portfolio. Don't do it!

Remember that you will only be spending about 40% of your time designing sites. The other 60% will be spent hustling up the next client. If you think your time is worth $10.00 per hour, consider asking for $30.00. This will give you sufficient revenue to pay for all the non-paying time you spend marketing your business.

2. Fail to set and enforce boundaries

Everyone loves a nice guy, and the temptation to be one is a trap which many of us fall into. It's crucial to remember, though, that you are in business for one primary reason - to make money.

You will, doubtless, encounter clients who will pay you for a small website, then end up wasting all of your time with questions about how to remove spyware from their computer and requests to add "one small thing" to an already completed website.

You can avoid this, somewhat, by establishing clear boundaries with the client from the very start. A contract is useful here. Make sure that your client knows exactly what can be expected of you, and what you expect of them.

If your client asks for extras, and you're amenable to providing them, give them a quote. Never toss it in for free. The only thing you have to sell is your time and expertise. Don't give away either.

Remember, you're in business. Try asking a service station owner for a little free gasoline. They would be shocked by your question. Likewise, you should be shocked when someone asks you to provide free service.

3. View your clients as temporary

Many of us get into this business because we love creating something new. By the time we finish a website, we're tired of that site (and sometimes that client) and we're ready to start a new project, and put the old project well behind us.

This attitude can cut deeply into your potential gross.

Over time, your client will need numerous updates to his or her website. updates are sometimes bothersome, but can add a significant revenue stream to your business. More important, a satisfied client becomes one of the major links in your marketing network.

4. Ignore recurring revenue opportunities

During the best of times, web designers live from project to project. While finishing one project, you will be lining up the next.

Every business, however, has slow stretches.

Unfortunately, your own creditors will still expect payment, even when your own revenue slows down.

A wise web designer looks for ways to provide his business with some sources of recurring revenue. Even $400 a month which you can count on can get you through a dry spell.

There are numerous ways to set up some recurring revenue. Take a look at maintenence contracts with your clients, reselling webhosting, etc.

5. Build pretty websites which do nothing

Your best source of advertising is word of mouth. Nothing generates great word of mouth like a satisfied customer. You can build the flashiest, prettiest, most cutting edge websites on the net, but it's all for naught if your site doesn't perform.

Every website has a purpose. That purpose might be to sell goods, leverage an advertising budget, disseminate information, assist in personnel management, or one of a million other possibilites.

Your first job, as a web designer, is to ascertain what the web site is supposed to do. Once you find that "thing" - the thing it should do - make sure that the site you deliver does that particular thing like nobody's business! By doing so, you will ensure a client who will sing your praises at the Rotary Club, Chamber of Commerce meetings, and to his or her friends and family. A client like this is golden, and will bring a steady stream of customers to your door.

About the author:
John Pierce is a technology writer and the Customer Service Manager for Gold Zero Web Hosting - -and the Webmaster for Cheap Webhosting Info Guide -

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How to Choose a Right Web Hosting Service?

Indeed, choosing a right web hosting service for your website is not an easy task especially when there are thousands of web hosting providers all offering almost identical web hosting packages. Therefore, it is important to know few major considerations even before you start your web hosting search. Below are three major criteria for web host seeker:

Web hosting features requirement

This is probably the most important consideration to start finding a host for your site. You need to decide the technical requirements for your website, this including:

a) Server platform and hardware requirements
If you plan to set up a website that uses programming environments such as Active Server Pages (ASP), Visual Basic scripts, Cold Fusion or Microsoft Access or Microsoft SQL database, in this case, you will need to find a web hosting service that supports Windows platform such as Windows NT or Windows 2000 servers.

Likewise, if you plan to use programming languages such as Perl, CGI, SSI, PHP or mySQL database, then any web hosting plans that support Unix/Linux platform should be sufficient to meet your hosting requirements. Once you have these server platform and hardware requirements in mind, you can decide the best web hosting plans for your need. For more information, you can read "How to select a web server and server platform?"

b) Disk space & Bandwidth requirement
Here is another technical requirement that you need to consider before selecting a web hosting plan, i.e. disk space and bandwidth. If you intend to publish a website that does not have a lot of contents (meaning, web pages), then the disk space requirement may not be a big concern to you. In general, a disk space with 200MB to 500MB should be enough to meet your hosting requirement. In contrast, if you plan to host a website with enormous amount of graphic pictures, mp3 or video files, then you should consider a web hosting plan that provide huge disk space, for example, 500 MB to 1,000 MB.

Similarly, the bandwidth requirement will depend on your site traffic estimation. Obviously, a website that expect to attract high traffic will consume the monthly bandwidth allowance very fast. If so, you will need to find one web hosting service that offer huge bandwidth with 40 GB to 100 GB per month. Depending upon your website requirement, choosing a web hosting service that provide sufficient amount of disk space and bandwidth is crucial consideration to prevent paying extra costs in the future should you overuse the monthly disk space and bandwidth allowance.

c) Other hosting features
While the above requirements are utmost important, there are other hosting features that you have to consider too. Can web hosting provider support video clips on your website, if you have? Is the web hosting service compatible with Dreamweaver or FrontPage web authoring tool? Do you plan to set up a virtual store online? Can the host support the e-commerce features without adding extra cost to your monthly payments? On top of that, you may also want to find out the number of email accounts provided, number of FTP accounts, web statistic software (analyze your web traffic), type of control panel supported (manage your web hosting account), database and scripting languages supported and etc.

Reliability and scalability

A first-class web hosting provider offers reliable server uptime and fast Internet connection. You should only choose a web hosting service that guarantee at least 99% server uptime with high-speed Internet backbones using at least OC3 (Optical Carrier) lines (155 Megabits per second) or above instead of T1 or T3 lines. A reliable web hosting provider usually invests heavily on their data center infrastructure with high performance servers, high speed multiple backbones providers with fail-over redundancy, backup power generators and firewall software protection in place to ensure they meet the uptime guarantee specified in the terms of service.

Similarly, you should choose a web hosting service with hardware facilities that designed for scalability, so that they can grow with your business. For example, if you need to increase more disk space, bandwidth or number of mySQL databases, you should be able to upgrade as needed without any problems.

Customer service and support

The last major consideration in choosing a web hosting service is to find a web hosting providers that offers excellent customer service and support. You should always search for a web hosting provider that offers 24 hours a day, 7 days a week technical support that fielded with highly experience technicians, so that any web hosting problems will be resolved within a reasonable amount of time. You may also want to consider to test how responsive is their customer support by sending few inquiry emails to the web hosting provider. In general, any response in less than 24 hours is considered acceptable. It is a sign of poor customer support if they take more than one day to response.

In addition, a web hosting provider with excellent support should also provide multiple support channels, such as toll-free phone support, 24/7 email support, live chat, online knowledgebase, Interactive flash tutorials and FAQ.

Above are few major considerations before you choose your web hosting service. In addition, how long has the web hosting provider in business and the number of customers that they currently have are also a good indication of the quality of their hosting products as well as the stability of the company. Even though cost of the web hosting service is also important but it should not be your major consideration. Because the price of a web hosting service has been declining over the years due to competition, as a result, the price of most of the web hosting services offering quality hosting features has been converging to less than US$10 per month. If you can't afford less than $10 per month, you probably isn't in the online business for the long haul. Therefore, price should not be a major deciding factor.

On the other hand, it is more important to ensure the web hosting service that you choose is able to meet your website hosting requirements, guarantee your website is always accessible with satisfying speed, provide scalability to grow and expand your website as well as offer excellent customer supports. Depending on your web hosting requirement, you can take advantage of our site, Cheap Web Hosting Review to find the recommended web hosting services that can match the three major criteria above. Good luck to your search.

Andrew Loh is the owner of Web Hosting Services, a website that provides complete and detail reviews on web hosting services. You can visit his website at:http://www.lowest-price-web-hosting.com/

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How to Choose a Right Web Hosting Service?