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The Real Secret to Understanding Web Statistics

by: Alden Smith

Understanding what your visitors do on your site is crucial information. If your visitors proceed to purchase a product but then a large majority leaves the site when they get to a specific page in the order process, you need to know about it. It could be that this page is confusing or hard to use. Fixing it could increase your sales by 200%. This is just an example; there are many reasons why you want a detailed analysis of your site visitors.

Most website hosting services offer a stats package that you can study. If you're not sure where this is, call up your hosting service and ask them. Statistics are a vital part of tracking your marketing progress. If you don't have access to website statistics get a package that can help you in this area. Do not get a counter that simply shows how many visitors you've had. You'll be missing out on vital information that can help strengthen weaknesses in your site.

A good website hosting service offers traffic logs that provide an invaluable insight into the traffic being referred to a web site from various sources such as search engines, directories and other links.

Unfortunately traffic tracking provided by web hosting services is often in the form of raw traffic log files or other difficult to understand cryptic formats. These log files are basically text files that describe actions on the site. It is literally impossible to use the raw log files to understand what your visitors are doing. If you do not have the patience to go through these huge traffic logs, opting for a traffic-logging package would be a good idea.

Basically, two options are available to you and these are: using a log analysis package or subscribing to a remotely hosted traffic logging service. A remotely hosted traffic logging service may be easy to use and is generally the cheaper option of the two. WebTrends Live and HitsLink are two good, remotely hosted, traffic-monitoring services worth considering. However, WebTrends Live is a more complicated system and is suitable for larger ecommerce websites. "SuperStats" is another recommended traffic logging service.

These services do not use your log files. Typically a small section of code is placed on any page you want to track. When the page is viewed, information is stored on the remote server and available in real time to view in charts and tables form.

Log analysis packages are typically expensive to buy and complex to set up. Apart from commercial packages there are also some free log analysis packages available, such as Analog.

A good traffic logging service would provide statistics pertaining to the following:

" How many people visit your site?
" Where are they from?
" How are visitors finding your site?
" What traffic is coming from search engines, links from other sites, and other sources?
" What keyword search phrases are they using to find your site?
" What pages are frequented the most - what information are visitors most interested in?
" How do visitors navigate within your web site?

Knowing the answers to these and other fundamental questions is essential for making informed decisions that maximize the return on investment (ROI) of your web site investment.

The most important aspect of tracking visitors to your website is analyzing all the statistics you get from your tracking software. The three main statistics that will show your overall progress are hits, visitors and page views. Hits are tracked when any picture or page loads from your server on to a visitor's browser. Hits, however, can be very misleading. It is quite an irrelevant statistic for your website.

The statistic that is probably the most important for a website is Page Views/Visitors. This gives you a good indication of two things. First, how many people are coming to your site, and secondly how long are they staying on your site. If you have 250 visitors and 300 page views you can figure that most visitors view one page on your site and then leave. Generally, if you're not getting 2 page views per visitor then you should consider upgrading your site's content so your visitors will stay around longer.

If you see the number of visitors you have increasing as well as the number of page views per visitor increasing then keep up the good work! Always look for this stat as an overall barometer of how your site design is going and if your marketing campaigns are taking hold.
Also, a good stat to look for is unique visitors. Once a person visits your site they will not be added to the unique visitors' category if they visit again. This is a good way to track new visitors to your website.

Page views are a good indication of how "sticky" your website is. A good statistic to keep is Page Views divided by the number of Visitors you have. This statistic will give you a good idea if your content is interesting and if your visitors are staying on your site for a long time and surfing.

Some people are intimidated by web traffic statistics (mostly because of the sheer volume of data available), but they shouldn't be. While there are many highly specialized statistics that can be used for more in-depth web traffic analysis, the above areas alone can provide invaluable information on your visitors and your website performance. Remember- this data is available for a reason. It's up to you to use it.

About the author:
Alden Smith is an award winning author who has been
marketing on the internet for over 7 years. His site, is loaded with articles and
information for the beginning blogger and internet
marketer.

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How to Choose a Right Web Hosting Service?

Indeed, choosing a right web hosting service for your website is not an easy task especially when there are thousands of web hosting providers all offering almost identical web hosting packages. Therefore, it is important to know few major considerations even before you start your web hosting search. Below are three major criteria for web host seeker:

Web hosting features requirement

This is probably the most important consideration to start finding a host for your site. You need to decide the technical requirements for your website, this including:

a) Server platform and hardware requirements
If you plan to set up a website that uses programming environments such as Active Server Pages (ASP), Visual Basic scripts, Cold Fusion or Microsoft Access or Microsoft SQL database, in this case, you will need to find a web hosting service that supports Windows platform such as Windows NT or Windows 2000 servers.

Likewise, if you plan to use programming languages such as Perl, CGI, SSI, PHP or mySQL database, then any web hosting plans that support Unix/Linux platform should be sufficient to meet your hosting requirements. Once you have these server platform and hardware requirements in mind, you can decide the best web hosting plans for your need. For more information, you can read "How to select a web server and server platform?"

b) Disk space & Bandwidth requirement
Here is another technical requirement that you need to consider before selecting a web hosting plan, i.e. disk space and bandwidth. If you intend to publish a website that does not have a lot of contents (meaning, web pages), then the disk space requirement may not be a big concern to you. In general, a disk space with 200MB to 500MB should be enough to meet your hosting requirement. In contrast, if you plan to host a website with enormous amount of graphic pictures, mp3 or video files, then you should consider a web hosting plan that provide huge disk space, for example, 500 MB to 1,000 MB.

Similarly, the bandwidth requirement will depend on your site traffic estimation. Obviously, a website that expect to attract high traffic will consume the monthly bandwidth allowance very fast. If so, you will need to find one web hosting service that offer huge bandwidth with 40 GB to 100 GB per month. Depending upon your website requirement, choosing a web hosting service that provide sufficient amount of disk space and bandwidth is crucial consideration to prevent paying extra costs in the future should you overuse the monthly disk space and bandwidth allowance.

c) Other hosting features
While the above requirements are utmost important, there are other hosting features that you have to consider too. Can web hosting provider support video clips on your website, if you have? Is the web hosting service compatible with Dreamweaver or FrontPage web authoring tool? Do you plan to set up a virtual store online? Can the host support the e-commerce features without adding extra cost to your monthly payments? On top of that, you may also want to find out the number of email accounts provided, number of FTP accounts, web statistic software (analyze your web traffic), type of control panel supported (manage your web hosting account), database and scripting languages supported and etc.

Reliability and scalability

A first-class web hosting provider offers reliable server uptime and fast Internet connection. You should only choose a web hosting service that guarantee at least 99% server uptime with high-speed Internet backbones using at least OC3 (Optical Carrier) lines (155 Megabits per second) or above instead of T1 or T3 lines. A reliable web hosting provider usually invests heavily on their data center infrastructure with high performance servers, high speed multiple backbones providers with fail-over redundancy, backup power generators and firewall software protection in place to ensure they meet the uptime guarantee specified in the terms of service.

Similarly, you should choose a web hosting service with hardware facilities that designed for scalability, so that they can grow with your business. For example, if you need to increase more disk space, bandwidth or number of mySQL databases, you should be able to upgrade as needed without any problems.

Customer service and support

The last major consideration in choosing a web hosting service is to find a web hosting providers that offers excellent customer service and support. You should always search for a web hosting provider that offers 24 hours a day, 7 days a week technical support that fielded with highly experience technicians, so that any web hosting problems will be resolved within a reasonable amount of time. You may also want to consider to test how responsive is their customer support by sending few inquiry emails to the web hosting provider. In general, any response in less than 24 hours is considered acceptable. It is a sign of poor customer support if they take more than one day to response.

In addition, a web hosting provider with excellent support should also provide multiple support channels, such as toll-free phone support, 24/7 email support, live chat, online knowledgebase, Interactive flash tutorials and FAQ.

Above are few major considerations before you choose your web hosting service. In addition, how long has the web hosting provider in business and the number of customers that they currently have are also a good indication of the quality of their hosting products as well as the stability of the company. Even though cost of the web hosting service is also important but it should not be your major consideration. Because the price of a web hosting service has been declining over the years due to competition, as a result, the price of most of the web hosting services offering quality hosting features has been converging to less than US$10 per month. If you can't afford less than $10 per month, you probably isn't in the online business for the long haul. Therefore, price should not be a major deciding factor.

On the other hand, it is more important to ensure the web hosting service that you choose is able to meet your website hosting requirements, guarantee your website is always accessible with satisfying speed, provide scalability to grow and expand your website as well as offer excellent customer supports. Depending on your web hosting requirement, you can take advantage of our site, Cheap Web Hosting Review to find the recommended web hosting services that can match the three major criteria above. Good luck to your search.

Andrew Loh is the owner of Web Hosting Services, a website that provides complete and detail reviews on web hosting services. You can visit his website at:http://www.lowest-price-web-hosting.com/

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How to Choose a Right Web Hosting Service?