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Streaming Media: Why It Works
by: Lala C. Ballatan
Isn’t it more interesting to pay attention on a kind of medium that is complete with valuable data and presented on a creative way with audio-video quality to match? That’s the kind of media we sometimes look for before becoming compelled enough on certain products or service offers. Content delivery over the Internet is really never guaranteed.

Given this, it is easy to understand why streaming media has worked enough to become part of our daily lives. Streaming media is the term for enabling the real-time distribution of digital media (audio, video and data) over a network that could be the internet or a corporate Intranet. Here, digital media are received as a continuous real-time stream.

Streaming audio and video demand that delivery is reliable and fast. It is advantageous since it allows the multimedia to be downloaded and viewed simultaneously without leaving behind physical files. It is easy to understand why streaming media works for almost everyone since everyone can benefit from it. From new parents wanting to share their child’s first birthday party with long distance relatives to corporations holding live shareholder meetings online – in fact, anything that can be captured, can be streamed.

How is streaming media distributed, then? A server transmits the streaming media data, presenting it in real-time to a client application running n a PC or other electronic device such as a cellular phone or Personal Digital Assistant. As soon as enough data has been transmitted and stored in the client’s buffer, the streaming media allows the devices to begin playback of the multimedia.

By using a live streaming media server, almost any multimedia content can be streamed, including audio and video assets obtained from nearly any source. Streaming does not choose any type of multimedia – whether it is stored on old 8mm film reels or already stored as an MPEG file on your computer.

However, though your streaming server is live, you can never be sure your audience can see and hear your content as you intended for them to view and hear it. It should be understood that performance of streaming media is more crucial than any other type of Internet traffic. Loss of performance will instantly mean a loss of audience. And once your audience can’t connect or lose service quality, then your efforts and investment may be wasted.

To make sure your streaming media work, along with other investments online like content creation, high performance web hosting and content delivery networks, make sure that your investment delivers results. By this, it means that you have to make sure that your audience can see and hear what you are broadcasting.

Work on streaming your chosen multimedia content for necessary purpose it may serve you. Choose a streaming server that’s reliable and has a wide range of services like Tier-1 OC-192 Content Delivery Network (CDN); professional and knowledgeable customer service staff; support for a wide array of Media Formats; network designed from the ground up for: scalability, performance, and redundancy. -30-



About the author:
Lala C. Ballatan is a 26 year-old Communication Arts graduate, with a major in Journalism. Right after graduating last 1999, she worked for one year as a clerk then became a Research, Publication and Documentation Program Director at a non-government organization, which focuses on the rights, interests and welfare of workers for about four years.

Book reading has always been her greatest passion -- mysteries, horrors, psycho-thrillers, historical documentaries and classics. She got hooked into it way back when she was but a shy kid.

Her writing prowess began as early as she was 10 years old in girlish diaries. With writing, she felt freedom – to express her viewpoints and assert it, to bring out all concerns -- imagined and observed, to bear witness.

For comments and inquiries about the article visit http://www.ucreative.com



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Web hosting features requirement

This is probably the most important consideration to start finding a host for your site. You need to decide the technical requirements for your website, this including:

a) Server platform and hardware requirements
If you plan to set up a website that uses programming environments such as Active Server Pages (ASP), Visual Basic scripts, Cold Fusion or Microsoft Access or Microsoft SQL database, in this case, you will need to find a web hosting service that supports Windows platform such as Windows NT or Windows 2000 servers.

Likewise, if you plan to use programming languages such as Perl, CGI, SSI, PHP or mySQL database, then any web hosting plans that support Unix/Linux platform should be sufficient to meet your hosting requirements. Once you have these server platform and hardware requirements in mind, you can decide the best web hosting plans for your need. For more information, you can read "How to select a web server and server platform?"

b) Disk space & Bandwidth requirement
Here is another technical requirement that you need to consider before selecting a web hosting plan, i.e. disk space and bandwidth. If you intend to publish a website that does not have a lot of contents (meaning, web pages), then the disk space requirement may not be a big concern to you. In general, a disk space with 200MB to 500MB should be enough to meet your hosting requirement. In contrast, if you plan to host a website with enormous amount of graphic pictures, mp3 or video files, then you should consider a web hosting plan that provide huge disk space, for example, 500 MB to 1,000 MB.

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c) Other hosting features
While the above requirements are utmost important, there are other hosting features that you have to consider too. Can web hosting provider support video clips on your website, if you have? Is the web hosting service compatible with Dreamweaver or FrontPage web authoring tool? Do you plan to set up a virtual store online? Can the host support the e-commerce features without adding extra cost to your monthly payments? On top of that, you may also want to find out the number of email accounts provided, number of FTP accounts, web statistic software (analyze your web traffic), type of control panel supported (manage your web hosting account), database and scripting languages supported and etc.

Reliability and scalability

A first-class web hosting provider offers reliable server uptime and fast Internet connection. You should only choose a web hosting service that guarantee at least 99% server uptime with high-speed Internet backbones using at least OC3 (Optical Carrier) lines (155 Megabits per second) or above instead of T1 or T3 lines. A reliable web hosting provider usually invests heavily on their data center infrastructure with high performance servers, high speed multiple backbones providers with fail-over redundancy, backup power generators and firewall software protection in place to ensure they meet the uptime guarantee specified in the terms of service.

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Customer service and support

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Above are few major considerations before you choose your web hosting service. In addition, how long has the web hosting provider in business and the number of customers that they currently have are also a good indication of the quality of their hosting products as well as the stability of the company. Even though cost of the web hosting service is also important but it should not be your major consideration. Because the price of a web hosting service has been declining over the years due to competition, as a result, the price of most of the web hosting services offering quality hosting features has been converging to less than US$10 per month. If you can't afford less than $10 per month, you probably isn't in the online business for the long haul. Therefore, price should not be a major deciding factor.

On the other hand, it is more important to ensure the web hosting service that you choose is able to meet your website hosting requirements, guarantee your website is always accessible with satisfying speed, provide scalability to grow and expand your website as well as offer excellent customer supports. Depending on your web hosting requirement, you can take advantage of our site, Cheap Web Hosting Review to find the recommended web hosting services that can match the three major criteria above. Good luck to your search.

Andrew Loh is the owner of Web Hosting Services, a website that provides complete and detail reviews on web hosting services. You can visit his website at:http://www.lowest-price-web-hosting.com/



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