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What the hex goin' on here?
by: Ben Gordon
When editing an HTML document or graphic image for the Internet, you may encounter a color code similar to #FFFFFF. You can easily manipulate a sequence like this with a web palette or image-editing software. But by examining it more closely, you can gain valuable insight into the displays generated by electronic media such as computers and televisions.

In the traditional analysis you're probably familiar with, red, blue, and yellow are considered "primary" because no other colors are used to create them. "Additive" colors result from some combination of these. For example, purple is produced by mixing red and blue.

Electronic media, on the other hand, work with light, not paint. The visible spectrum ranges from red (infrared) to green to blue (ultraviolet). In the same way a prism separates the rainbow of colors, a computer screen can break down and display the component parts of white light. In a process known as subtractive synthesis, a color is created by removing its complement.

In a six-character color code, the first two figures indicate the amount of red present, the second two are a measure of green, and the final two describe a level of blue. These codes employ a hexadecimal numerical scheme, wherein the letters A through F account for the final six increments. Looking at the example offered above, the designation #FFFFFF indicates that red, green, and blue are all fully present, and therefore white is displayed. At the other extreme, #000000 denotes black; no color is exhibited.

For instance #FFFF00 would represent yellow. Notice the red and the green are at full tilt. There is no blue. By mashing the red and green up against each other, the red cancels out the blue and all that is left is the yellow. It's actually a subtractive color method being employed in an additive world.

Another example can be DC143C. This code creates a shade of red called "crimson." The red setting, DC, is pretty intense. There's not much green. Blue is set a little less than halfway up. As you can see easily hexadecimal code is just about adjusting the right hue. Considering the 3 different colors with, 00 to FF, 256 different hues; we end up with 256-3 different colors which explain our 64 bit representation of colors.

So the next time you’re in need of riveting conversation, you can bring up your new knowledge about Hex codes for colors.


About the author:
Ben Gordon currently writes at several web coding/development forums and lists, including one he co-owns with other members of a web development team at http://webxpertz.net/forums. He is presently promoting a new reprint article directory http://articles.webxpertz.net/content/to assist webmasters with the difficult task of finding fresh content for their websites.


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The Topic Of Your Website

The first thing you will have to deal building your website has nothing to do with the web design itself, it's me related to content writing but it must be defined and will effect the rest of your actions. So first of all you need to decide what the topic of your future website is. Topic is very closely connected to another web design issue: keywords. The keywords you select will depend upon the topic you have chosen. When thinking about website topic ask yourself a few questions: What is the goal of the site you are making? What are you trying to achieve with your site. Specify a goal, preferably in one short sentence.

Take a sheet of paper and a pen and put all you can think out about your future website. Brainstorm! Just put everything that comes to your mind: what you want to give to your visitors, what the site is about, what you want to accomplish with your website, what is your experience in the area you would like to select as topic? The more points you could think up the better. Then sort it in the number of importance. Think what points can be deleted without harm to your project. Delete them. Leave only what is REALLY important. Try to get your goal out of those points.

Choosing topic is like choosing the topic for college research paper. You should try to select reasonable balance between too wide and to narrow topics. Narrowing down your website topic might be very helpful. If you have narrower topic that means you have less competing topic thus it will help you to get better position among your competitors. However if the topic is too narrow nobody will ever bother to search for it. Let me give you example: you want to build a website devoted to website design, but if you try to develop this website guess how many websites you will have to beat to get on the top? I got 4,030,000 pages devoted to website design according Google . To check this number just enter http://google.com and then enter "website design" in the search form on the first page. Now let's see how many sites Google indexed with the topic "Flash website design". I got about 22,300. As you may see the result of indexed web pages is four millions smaller. So creating website about flash design will be much smarter then just to make "website design" site and be lost in those millions pages. Note that "Website design" and "Flash Website Design" are not only keywords, the Flash website design is a part of website design but it is smaller part. Searching search engines keywords related to the topic you have selected may be helpful in making decision about your website topic. I'll teach you how to select "right" keywords to obtain better position on the search engine listings in the next articles.

Do not hesitate to reset your goals. Try to think about audience of the website. People like to visit websites with the original and unique content. Will your website be able to provide your visitors with such content? Will visitors come back again and again or they will simply close the browser window and forget about your website?

The better the plan the less work you will have to make. So if you could define the topic and define it clearly you may proceed to another step of website building: choosing a domain name.

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This article may be reprinted and distributed with no charge until the credit line below remains without changes.

Thanks for reading.

About the Author:
Oleg Lazarenko
Production Manager of
Metamorphosis Web Design Studio ?
Flash templates and Web Templates
http://www.metamorphozis.com

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