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Top Search Engine Ranks, Part 2- Mastering The Secret- Explained
by: John Krycek
In the first part of this series on ranking at the top of the search engines, we discussed diversifying your Internet marketing efforts. We introduced several methods including RSS feeds, Link Popularity, Article Marketing, Blogs, and physically altering your pages to make them more target-able for select keywords. All of these share the key of great content in order to unlock success.

Think of each method as a vehicle that carries the greatest cargo in the world. That cargo is your business, your product, and the word you want to get out.

Now....

So you're thinking, "show me how to set up these things and get traffic coming in!" We'll get to that, but imagine if you go to all the trouble of rewriting ten of your web pages, setting up a blog, writing some articles, buying some text links, syndicating your site over RSS, and you flip the switch and everyone hears you...

But then surprise! Your audience feels like they're watching an old, dubbed Karate movie... the words come in English three seconds after the guy moves his mouth...in Chinese. Your new parade of eager visitors turns away and never comes back.

Then you'd hate me, the Internet, your old first grade teacher... and we don't want that! So before we start adding marketing bells and whistles to your site, lets focus on the secret ingredient they all share, the solid foundation... super, juicy, colossal content! And, you can start drafting that immediately.

Great Content- What Makes It?

Is there a site you visit nearly every day? Why do you go there? Do you learn something or take back some knowledge? Guess what... the site has "good" content.

In terms of business, you're probably on the web researching, buying, or selling something. The Internet is all about information exchange. In whatever vehicle it's delivered to you, if the information is simple to find and well packaged in easy to understand, bite size pieces, you're happy. And you'll probably go back to the same place when you need more of that information.

In your case, content is information about/promoting/creating awareness about your business. To turn a new visitor into a new client or customer, you want to convey that information in a genuine, honest, no strings, down and dirty package.

So then, on the surface, your packaging should be:

-Professional
-Clean
-Attractive
-Interesting
-Simple
-Straight Forward
-Intriguing/Enticing

Let's take this article... the layout, wording, sentence structure, and my personality package the content. The content is the underlying message I want to share with you-- that all of the latest e-marketing techniques won't help you one bit if you don't understand the ideology behind them first, how they work, and how to adapt them to attract people to your own, unique piece of the Internet.

Great Content- How to write it

That's going to vary depending upon your audience. So let's start there! First, know who your audience is. Be yourself. If you are dishonest and pretend to be something you're not, it will show in time and you'll lose all the work you put in.

Which brings me to another important point. Write with confidence. If you are confident in what you are writing and you aren't attempting to deceive anyone (i.e. you are not selling seeds to an audience of botanists when your only skill is brick laying), you will earn people's respect.

Trust goes a long way. You don't have the luxury of delivering your content in person. You have a very short time to convince people you are not the latest scam, you have something to offer that will help them, and they can feel safe doing business with you or at least willing to learn more.

That's a pretty tall order! But you can do it. Let's start with some guidelines for writing your content. Remember... a web page, an RSS feed or a news article will all share these commonalities.

Great Content- Thematic Essentials

-Be informal, but structured

-Know your audience. Pretend you're talking to them. If you wouldn't say something in person, don't say it online.

-Don't be boring. Would you read what you've written?

-Do NOT lie

-Writing for the Net is not the same as writing for print

-Keep it simple- one idea at a time, don't overwhelm

-Inform, educate and show the reader what's in it for them.

-Do not saturate your content with sales hype. You are slowly building trust, making a name for yourself, and not producing an infomercial.

Great Content- Mechanical Essentials

-Divide your document into headings and sub points. People scan a page until something catches their eye, they don't read.

-Make your titles and headings catchy, yet poignant.

-Do not try to incorporate a keyword in every sentence. Be natural, your keywords and synonyms will enter themselves.

-Spell Check

-Grammar Check

-When finished, put your document down and go do something else. Come back later and revise. Repeat, rinse.

How to keep it fresh and keep your audience

-Earn their trust by being honest
-Identify with a common problem or solution to which all can relate
-Don't shove your product or service in their face
-Show them something cool
-Give them something they can try immediately
-Leave them wanting to come back

Concluding Thoughts...

Internet marketing takes time, perseverance, and practice. A ton of all three. If you are swamped with work and honestly can't commit, hire someone to help you or do it for you.

You wouldn't allow a brochure to be printed with spelling errors and bad photos. Your online presence is no different.

Now that you're working on writing, next time we'll learn how to encase your content in some of the latest Internet marketing methods. I'll show you how they really can increase links and get traffic flowing. In this series we'll delve into details about the pros and cons of each method, and how you can start using each right away to increase traffic and links. Start writing and revise, revise, revise! See ya soon!

About the author:
John Krycek is the owner and creative director of http://www.themouseworks.ca.Learn more about search engine marketing and web design and development in easy, non-technical, up front English at http://www.themouseworks.ca/html/website_articles_indx.html


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The Topic Of Your Website

The first thing you will have to deal building your website has nothing to do with the web design itself, it's me related to content writing but it must be defined and will effect the rest of your actions. So first of all you need to decide what the topic of your future website is. Topic is very closely connected to another web design issue: keywords. The keywords you select will depend upon the topic you have chosen. When thinking about website topic ask yourself a few questions: What is the goal of the site you are making? What are you trying to achieve with your site. Specify a goal, preferably in one short sentence.

Take a sheet of paper and a pen and put all you can think out about your future website. Brainstorm! Just put everything that comes to your mind: what you want to give to your visitors, what the site is about, what you want to accomplish with your website, what is your experience in the area you would like to select as topic? The more points you could think up the better. Then sort it in the number of importance. Think what points can be deleted without harm to your project. Delete them. Leave only what is REALLY important. Try to get your goal out of those points.

Choosing topic is like choosing the topic for college research paper. You should try to select reasonable balance between too wide and to narrow topics. Narrowing down your website topic might be very helpful. If you have narrower topic that means you have less competing topic thus it will help you to get better position among your competitors. However if the topic is too narrow nobody will ever bother to search for it. Let me give you example: you want to build a website devoted to website design, but if you try to develop this website guess how many websites you will have to beat to get on the top? I got 4,030,000 pages devoted to website design according Google . To check this number just enter http://google.com and then enter "website design" in the search form on the first page. Now let's see how many sites Google indexed with the topic "Flash website design". I got about 22,300. As you may see the result of indexed web pages is four millions smaller. So creating website about flash design will be much smarter then just to make "website design" site and be lost in those millions pages. Note that "Website design" and "Flash Website Design" are not only keywords, the Flash website design is a part of website design but it is smaller part. Searching search engines keywords related to the topic you have selected may be helpful in making decision about your website topic. I'll teach you how to select "right" keywords to obtain better position on the search engine listings in the next articles.

Do not hesitate to reset your goals. Try to think about audience of the website. People like to visit websites with the original and unique content. Will your website be able to provide your visitors with such content? Will visitors come back again and again or they will simply close the browser window and forget about your website?

The better the plan the less work you will have to make. So if you could define the topic and define it clearly you may proceed to another step of website building: choosing a domain name.

Click Here

This article may be reprinted and distributed with no charge until the credit line below remains without changes.

Thanks for reading.

About the Author:
Oleg Lazarenko
Production Manager of
Metamorphosis Web Design Studio ?
Flash templates and Web Templates
http://www.metamorphozis.com

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