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Review: Swish
by: Lala C. Ballatan
Are you in a busy office and need to get web design jobs with complex text effects done immediately? Want to speed up your productivity but avoid working until Saturday afternoons breaking up text and hand tweening? Then, SWiSH, the new standalone tool that creates great font effects and more by David Mitchie, presented during the Flash Forward 2000 conference, is for you!.

So what’s new with SWiSH? This tool enables you to create buttons and banners in the program itself. You can even create a .SWF for importing into Flash for fast font effects. The “more” emphasis earlier is what’s coming up in the future of this product. Mitchie is hoping to release an update of its first version in May that will allow the use of images. These plans for added functionality will give users more creativity in designing banners and navigation systems.

There are also future plans being expressed by Mitchie to support many of the features in Flash today – this includes scripting, movie clips, audio, vector images and rollover buttons. Right now, with the first version, you can use its maximum number of text effects to the hilt. It will also speed up work productivity. With SWiSH, you can say good bye to all afternoon of breaking text up, making key frames and hand tweening – plenty of hard work but is not anywhere near our idea of creativity.

Use it by controlling all the various attributes of each letter and click preview. After installing this software, in less than five minutes, you can produce real content for your sites. There may be arguments about how all the effects just look alike but remember that there are “industry standard” and “professional level” considerations on these things, just like in television and print. Using SWiSH allows you to produce your sites with that level of standard and expertise.

Currently, SWiSH doesn’t work in Mac but they are looking into creating a version suitable with the Mac. Right now, it works on Windows 95+/NT/2000 only. Still, you can create the files on a PC and use the .SWFs produced on the Mac, which means that you could create standard clips for your files and use them in your libraries. Other system requirements include Pentium 100 or better, 32Mb of RAM, 256 color display or better. It does not require Flash to be installed, too.

Acquiring and using SWiSH is easy enough. You just go to the site and download its trial version. Until you get a key, it will scramble text when you export to SWF. Currently, SWiSH has a US $30 price tag, with free minor updates. Major updates would be around US $10 – a big difference in the price of Flash at US $275. Need we say more? Try SWiSH and see for yourself! -30-



About the author:
Lala C. Ballatan is a 26 year-old Communication Arts graduate, with a major in Journalism. Right after graduating last 1999, she worked for one year as a clerk then became a Research, Publication and Documentation Program Director at a non-government organization, which focuses on the rights, interests and welfare of workers for about four years.

Book reading has always been her greatest passion -- mysteries, horrors, psycho-thrillers, historical documentaries and classics. She got hooked into it way back when she was but a shy kid.

Her writing prowess began as early as she was 10 years old in girlish diaries. With writing, she felt freedom – to express her viewpoints and assert it, to bring out all concerns -- imagined and observed, to bear witness.

For comments and inquiries about the article visit http://www.ucreative.com



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The Topic Of Your Website

The first thing you will have to deal building your website has nothing to do with the web design itself, it's me related to content writing but it must be defined and will effect the rest of your actions. So first of all you need to decide what the topic of your future website is. Topic is very closely connected to another web design issue: keywords. The keywords you select will depend upon the topic you have chosen. When thinking about website topic ask yourself a few questions: What is the goal of the site you are making? What are you trying to achieve with your site. Specify a goal, preferably in one short sentence.

Take a sheet of paper and a pen and put all you can think out about your future website. Brainstorm! Just put everything that comes to your mind: what you want to give to your visitors, what the site is about, what you want to accomplish with your website, what is your experience in the area you would like to select as topic? The more points you could think up the better. Then sort it in the number of importance. Think what points can be deleted without harm to your project. Delete them. Leave only what is REALLY important. Try to get your goal out of those points.

Choosing topic is like choosing the topic for college research paper. You should try to select reasonable balance between too wide and to narrow topics. Narrowing down your website topic might be very helpful. If you have narrower topic that means you have less competing topic thus it will help you to get better position among your competitors. However if the topic is too narrow nobody will ever bother to search for it. Let me give you example: you want to build a website devoted to website design, but if you try to develop this website guess how many websites you will have to beat to get on the top? I got 4,030,000 pages devoted to website design according Google . To check this number just enter http://google.com and then enter "website design" in the search form on the first page. Now let's see how many sites Google indexed with the topic "Flash website design". I got about 22,300. As you may see the result of indexed web pages is four millions smaller. So creating website about flash design will be much smarter then just to make "website design" site and be lost in those millions pages. Note that "Website design" and "Flash Website Design" are not only keywords, the Flash website design is a part of website design but it is smaller part. Searching search engines keywords related to the topic you have selected may be helpful in making decision about your website topic. I'll teach you how to select "right" keywords to obtain better position on the search engine listings in the next articles.

Do not hesitate to reset your goals. Try to think about audience of the website. People like to visit websites with the original and unique content. Will your website be able to provide your visitors with such content? Will visitors come back again and again or they will simply close the browser window and forget about your website?

The better the plan the less work you will have to make. So if you could define the topic and define it clearly you may proceed to another step of website building: choosing a domain name.

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This article may be reprinted and distributed with no charge until the credit line below remains without changes.

Thanks for reading.

About the Author:
Oleg Lazarenko
Production Manager of
Metamorphosis Web Design Studio ?
Flash templates and Web Templates
http://www.metamorphozis.com

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