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Reselling Domain Names
by: Lois S.


September 2005

You offer web hosting services. Or web design services. Or both. When your clients need domain names for their websites, do you want to send them to another site, possibly to a competitor, to register one?

Of course not. That's part of why domain name registration is a popular service to offer. Reselling domain names provides an additional service to attract and keep clients as well as another source of recurring revenue. You can offer domain name registrations on their own or bundled with other services you provide.

Features of domain name reseller programs

When you are a domain name reseller, your clients register domain names using the service accessed through your domain name reseller account. The domain name company bills you, and you bill your clients. Or possibly the domain company handles the billing.

You decide on the retail pricing, and you market your services. The wholesale prices you pay before you add your markup depend on your sales volume and on the domain name reseller program you choose.

All of the domain name reseller companies compared in this article offer a reseller API (Application Programming Interface), which enables you to use the features provided with the domain reseller program. When your clients register domain names or update records at your site, the API communicates with the domain name reseller program system. With an API at your website, you keep the appearance and branding of your site when you resell domain names.

Two of the domain name companies compared here offer website creation tools for resellers, which means that you can be in the business of reselling domain names within minutes of having your account set up.

Many domain name reseller programs require the domain name reseller to pay and regularly top up a deposit for domain names. By doing this, the domain name reseller is paying for the domains in advance while making a profit from them when they're registered.

Domain name companies compared

The starting prices listed are the highest current wholesale prices for .com domains. Some other extensions may be higher, and the prices typically decrease with volume pricing.

See the company websites for more details about what each domain name reseller program offers.

BulkRegister

BulkRegister's Domain Pilot tool allows domain name resellers to provide their clients with a unique URL and access code to make changes to the Whois data for their domains. Resellers can control which of the fields to provide their clients with access to. Registration can be automated or manual.

Resellers become BulkRegister members and are invited to take part in discussions about product ideas, upgrades, and updates. A $50 Overture advertising credit comes with the first year of membership.

- Setup fee: No
- Annual fee: $99
- Deposit required: No
- Starting wholesale pricing for .com domains: $12
- Website creation tool for resellers: No
- SSL certificate: Yes

eNom

If you resell domain names through eNom, you choose between two eNom tools:

- Automated Registration Software (API), which allows your clients to register and manage their domains through your site
- PDQ, a site that you customize and eNom manages — they handle the billing, and you earn commissions

As an eNom domain name reseller, you can also offer your clients web hosting, web monitoring, SSL certificates, and other eNom products as a reseller.

- Setup fee: No
- Annual fee: $99 if you use the PDQ website tool
- Deposit required: Starts at $199 for 199 eNom points
- Starting wholesale pricing for .com domains: $9.95
- Website creation tool for resellers: Yes
- SSL certificate: No

Tucows

A website builder, blogware, SSL certificates, and email services are among the services you can resell as well as domain names.

- Setup fee: $95
- Annual fee: No
- Deposit required: No minimum payment, but they recommend prepaying one month of credit in advance
- Starting wholesale pricing for .com domains: $9.85
- Website creation tool for resellers: No
- SSL certificate: No

Wild West Domains

Owned by The Go Daddy Group, Inc., Wild West Domains offers several reseller packages. They also offer other products to resell in addition to domain names, including hosting, website builders, email plans, SSL certificates, and merchant accounts.

- Setup fee: No
- Annual fee: Starting at $99; $249 with the API
- Deposit required: No
- Starting wholesale pricing for .com domains: $7.75
- Website creation tool for resellers: Yes
- SSL certificate: Yes



About the author:
Lois S. is a Technical Executive Writer for http://www.websitesource.com and http://www.lowpricedomains.com


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The Topic Of Your Website

The first thing you will have to deal building your website has nothing to do with the web design itself, it's me related to content writing but it must be defined and will effect the rest of your actions. So first of all you need to decide what the topic of your future website is. Topic is very closely connected to another web design issue: keywords. The keywords you select will depend upon the topic you have chosen. When thinking about website topic ask yourself a few questions: What is the goal of the site you are making? What are you trying to achieve with your site. Specify a goal, preferably in one short sentence.

Take a sheet of paper and a pen and put all you can think out about your future website. Brainstorm! Just put everything that comes to your mind: what you want to give to your visitors, what the site is about, what you want to accomplish with your website, what is your experience in the area you would like to select as topic? The more points you could think up the better. Then sort it in the number of importance. Think what points can be deleted without harm to your project. Delete them. Leave only what is REALLY important. Try to get your goal out of those points.

Choosing topic is like choosing the topic for college research paper. You should try to select reasonable balance between too wide and to narrow topics. Narrowing down your website topic might be very helpful. If you have narrower topic that means you have less competing topic thus it will help you to get better position among your competitors. However if the topic is too narrow nobody will ever bother to search for it. Let me give you example: you want to build a website devoted to website design, but if you try to develop this website guess how many websites you will have to beat to get on the top? I got 4,030,000 pages devoted to website design according Google . To check this number just enter http://google.com and then enter "website design" in the search form on the first page. Now let's see how many sites Google indexed with the topic "Flash website design". I got about 22,300. As you may see the result of indexed web pages is four millions smaller. So creating website about flash design will be much smarter then just to make "website design" site and be lost in those millions pages. Note that "Website design" and "Flash Website Design" are not only keywords, the Flash website design is a part of website design but it is smaller part. Searching search engines keywords related to the topic you have selected may be helpful in making decision about your website topic. I'll teach you how to select "right" keywords to obtain better position on the search engine listings in the next articles.

Do not hesitate to reset your goals. Try to think about audience of the website. People like to visit websites with the original and unique content. Will your website be able to provide your visitors with such content? Will visitors come back again and again or they will simply close the browser window and forget about your website?

The better the plan the less work you will have to make. So if you could define the topic and define it clearly you may proceed to another step of website building: choosing a domain name.

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This article may be reprinted and distributed with no charge until the credit line below remains without changes.

Thanks for reading.

About the Author:
Oleg Lazarenko
Production Manager of
Metamorphosis Web Design Studio ?
Flash templates and Web Templates
http://www.metamorphozis.com

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