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Creative Ways to Gain Links
by: Jason Rickard
Creative Methods for "One Way" Links

Everyone knows the importance of getting other sites to link to you and the most common way is for a reciprical link. That is the kind of link that Click Sentrys reciprical tools address. These are great links and should always be sought after. However, there has been much discussion about Google giving less weight to a link that is recip. One of the ways to combat this is "triangle" linking but this can be very time consuming and hard to explain to new website owners. That brings us to another method:

One Way Linking

When most people think about one way linking their mind immediately turns to directories. These are a great source (and are seemingly endless) of one way links but there are even more creative ways to get them. I am going to break it into two very easy categories - Press Releases and Article Submissions

Press Releases - New websites seem to believe that people who need their service or product will just find them because of that need. Anyone who has started a site just to sit back and let the orders or visitors roll in has been quickly reminded that despite being the "web", people still need to know you are there.
There are plenty of great sites that allow you to "announce" your arrival. Even if you are an established site you are still able to write a press release to announce any new products or tools you may have. Somehow in the move from newspapers to internet many have lost the fine art of writing an engaging (and self serving of course) press release. I will write another article sometime about that lost art with step by step instructions. In the meantime, just read some of the other Press Releases and adapt your own. These press releases are spidered by google so it is a great way to not only get a link but to also drive traffic to your site.

Here are some sites to start with:

http://www.prleap.com
: Your free press release goes to google news(news.google.com) and searchengines like yahoo, msn altavaista and you can view the history and statistics.
For this release, your article must be professional.

http://www.prweb.com:
One of the best press release websites i come across. You can issue free press release which goes to related websites and article posting websites.
For a fee of 60+ only, your article goest to various news sites like yahoo news, business.com(iam not sure of this) and related big news websites.

Article Submissions - The second great way to gain links is to submit articles. Do you have a web design site? Write an article about Google starting to index flash sites. All of the good submission sites allow you to put an about the Author section with links to your site in it. This gives you an instant link from the site you submitted it to but MORE IMPORTANTLY, these sites allow other website owners to boost their content by including YOUR article in their websites. The only thing they ask is for the article and your link to not be modified. Write a good article and you may see 100's of one way links within weeks. Write 10 great articles and.... well you get the idea.

Here are some sites to start with:

http://www.goarticles.com
http://www.articlecity.com

Good Luck!!

About the author:
Jason Rickard is the webmaster of http://www.yourfavouriteshop.comand owner of http://www.graftonwebdesign.com.*Article may be reprinted provided it is not altered and links are live.*


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The Topic Of Your Website

The first thing you will have to deal building your website has nothing to do with the web design itself, it's me related to content writing but it must be defined and will effect the rest of your actions. So first of all you need to decide what the topic of your future website is. Topic is very closely connected to another web design issue: keywords. The keywords you select will depend upon the topic you have chosen. When thinking about website topic ask yourself a few questions: What is the goal of the site you are making? What are you trying to achieve with your site. Specify a goal, preferably in one short sentence.

Take a sheet of paper and a pen and put all you can think out about your future website. Brainstorm! Just put everything that comes to your mind: what you want to give to your visitors, what the site is about, what you want to accomplish with your website, what is your experience in the area you would like to select as topic? The more points you could think up the better. Then sort it in the number of importance. Think what points can be deleted without harm to your project. Delete them. Leave only what is REALLY important. Try to get your goal out of those points.

Choosing topic is like choosing the topic for college research paper. You should try to select reasonable balance between too wide and to narrow topics. Narrowing down your website topic might be very helpful. If you have narrower topic that means you have less competing topic thus it will help you to get better position among your competitors. However if the topic is too narrow nobody will ever bother to search for it. Let me give you example: you want to build a website devoted to website design, but if you try to develop this website guess how many websites you will have to beat to get on the top? I got 4,030,000 pages devoted to website design according Google . To check this number just enter http://google.com and then enter "website design" in the search form on the first page. Now let's see how many sites Google indexed with the topic "Flash website design". I got about 22,300. As you may see the result of indexed web pages is four millions smaller. So creating website about flash design will be much smarter then just to make "website design" site and be lost in those millions pages. Note that "Website design" and "Flash Website Design" are not only keywords, the Flash website design is a part of website design but it is smaller part. Searching search engines keywords related to the topic you have selected may be helpful in making decision about your website topic. I'll teach you how to select "right" keywords to obtain better position on the search engine listings in the next articles.

Do not hesitate to reset your goals. Try to think about audience of the website. People like to visit websites with the original and unique content. Will your website be able to provide your visitors with such content? Will visitors come back again and again or they will simply close the browser window and forget about your website?

The better the plan the less work you will have to make. So if you could define the topic and define it clearly you may proceed to another step of website building: choosing a domain name.

Click Here

This article may be reprinted and distributed with no charge until the credit line below remains without changes.

Thanks for reading.

About the Author:
Oleg Lazarenko
Production Manager of
Metamorphosis Web Design Studio ?
Flash templates and Web Templates
http://www.metamorphozis.com

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