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Cheap Webhosting - Is It For You
by: John Pierce
There's an old adage which states that "You get what you pay for".

In most areas of life, and business, this holds true. Not necessarily so, however, in the webhosting industry. Often, you pay too much, and don't get what you pay for.

Several weeks ago I got a call from a web designer friend of mine.

"John," He said "You won't believe this".

He went on to tell me about a Plastic Surgeon he was redesigning a website for. This client was paying $600.00 per month for his webhosting account.

"The incredible thing is" He related, "I can't get the current host to return my phone calls or emails".

After looking at this clients needs, I was shocked to find that there was nothing special about his site that justified his being on anything other than a basic shared webhosting plan. We quoted him a monthly rate of under five dollars.

In this case, the client was being raped by an unscrupulous host who was not only overcharging him, but not even providing the basic support he needed.

This is an extreme example, no doubt, but it all to often characterizes the poor deal which most website owners fall into.

Several years ago, there was no such thing as a webhosting industry. Nearly all websites were hosted by local ISP's. The average monthly cost for hosting a website was $20.00 per month. Often, if you called the ISP with a technical question, they would tell you to buy a book or take a class.

Around 1996, we saw the emergence of a few "webhosting" companies. These were companies which were strictly committed to hosting websites. Using the economy of scale, they were able to offer incredibly useful webhosting packages for around $10.00 per month. What's more, some of these companies provided useful tech support which was geared towards meeting a website owners needs.

Fast forward to 2005 and we now see the emergence of a new type of web host - the cheap webhosting provider. These are companies which offer hosting for less than $5.00 per month.

Generally, cheap webhosting providers are newer companies. There's a reason for this. It's extremely difficult for the older companies to lower their prices when they already have a large customer base which pays higher prices. They'd be slashing their gross, and most companies just can't afford that.

So how do cheap webhosting providers offer such a low price to begin with?

Part of it is that servers, hard drive space and bandwidth are much, much less expensive than they were several years ago. Cheap webhosting providers capitalize on this.

Another part is that cheap hosting providers use a different business model than the older providers. Webhosting is a very competitive business. Until recently, web hosts attempted to compete by providing the most tools and features. The problem with this model is that not everyone needs everything. Most web hosts provide free backup services to all of their clients. Backups are costly, and not everyone needs or wants them, but everyone pays for them because they're built into the cost of the package.

A cheap webhosting provider, on the other hand, might give you the basic features that everyone uses, but offer weekly backups as an available add on feature, putting the cost of backing up websites on only those customers who want that service.

This all sounds great, I know, but what about service? Will I get competent and fast customer support from a company which charges me $4.00 per month?

The answer, surprisingly, is usually yes.

Obviously, not all cheap webhosting providers will give you great service. But not all expensive webhosting providers will give good service either. Our Plastic Surgeon friend couldn't get his $600.00 host to return his emails.

But, with a cheaper provider, the key for the providers success is customer retention. A savvy web host will endeavor to please his existing clients by providing the best support possible.

About the author:
John Pierce is a technology writer and the Customer Service Manager for Gold Zero Web Hosting - http://goldzero.com-and the Webmaster for Cheap Webhosting Info Guide - http://cheapwebhostinginfo.com


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The Topic Of Your Website

The first thing you will have to deal building your website has nothing to do with the web design itself, it's me related to content writing but it must be defined and will effect the rest of your actions. So first of all you need to decide what the topic of your future website is. Topic is very closely connected to another web design issue: keywords. The keywords you select will depend upon the topic you have chosen. When thinking about website topic ask yourself a few questions: What is the goal of the site you are making? What are you trying to achieve with your site. Specify a goal, preferably in one short sentence.

Take a sheet of paper and a pen and put all you can think out about your future website. Brainstorm! Just put everything that comes to your mind: what you want to give to your visitors, what the site is about, what you want to accomplish with your website, what is your experience in the area you would like to select as topic? The more points you could think up the better. Then sort it in the number of importance. Think what points can be deleted without harm to your project. Delete them. Leave only what is REALLY important. Try to get your goal out of those points.

Choosing topic is like choosing the topic for college research paper. You should try to select reasonable balance between too wide and to narrow topics. Narrowing down your website topic might be very helpful. If you have narrower topic that means you have less competing topic thus it will help you to get better position among your competitors. However if the topic is too narrow nobody will ever bother to search for it. Let me give you example: you want to build a website devoted to website design, but if you try to develop this website guess how many websites you will have to beat to get on the top? I got 4,030,000 pages devoted to website design according Google . To check this number just enter http://google.com and then enter "website design" in the search form on the first page. Now let's see how many sites Google indexed with the topic "Flash website design". I got about 22,300. As you may see the result of indexed web pages is four millions smaller. So creating website about flash design will be much smarter then just to make "website design" site and be lost in those millions pages. Note that "Website design" and "Flash Website Design" are not only keywords, the Flash website design is a part of website design but it is smaller part. Searching search engines keywords related to the topic you have selected may be helpful in making decision about your website topic. I'll teach you how to select "right" keywords to obtain better position on the search engine listings in the next articles.

Do not hesitate to reset your goals. Try to think about audience of the website. People like to visit websites with the original and unique content. Will your website be able to provide your visitors with such content? Will visitors come back again and again or they will simply close the browser window and forget about your website?

The better the plan the less work you will have to make. So if you could define the topic and define it clearly you may proceed to another step of website building: choosing a domain name.

Click Here

This article may be reprinted and distributed with no charge until the credit line below remains without changes.

Thanks for reading.

About the Author:
Oleg Lazarenko
Production Manager of
Metamorphosis Web Design Studio ?
Flash templates and Web Templates
http://www.metamorphozis.com

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