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Building Websites for Charity
by: ARA
(ARA) - Learning doesn’t just happen inside a classroom. For The Art Institutes, learning is also creating opportunities for students and faculty to take their talents and skills outside the classroom, into the community, to help others.

This year, The Art Institutes will hold its second national “webraising” event, with schools throughout North America participating. Based on the Amish concept of a barnraising where neighbors gather together and build a barn in one day, webraisings build websites for nonprofit organizations in one 24-hour period.

Webraising is just one of dozens of volunteer efforts that some 5,000 students from The Art Institutes take part in each year, contributing more than a quarter million hours toward improving the communities in which they live and attend school.

For a webraising event, students and faculty of the Multimedia and Web Design departments of The Art Institutes work closely with nonprofit organizations several weeks in advance, conducting research, learning about the organization and the population it serves, and the purpose of its Website. They then work for a period of 8 to 10 hours to meet the launch deadline date.

"Webraisings are a unique opportunity for Multimedia and Web Design students to put their skills to work creating a critical marketing and communication tool for these non-profit organizations that they otherwise might not have the resources to create for themselves,” says Dr. Ameeta Jadav. She is coordinating the current effort underway.

In fact, many students who have participated in webraising events have continued to be involved with the organization as volunteers and Web site managers.

For Art Institute of Atlanta student Robert Horton, the experience of helping to raise a Web site for a local arts organization was overwhelmingly positive. “I liked the whole experience working with my team members and the organization representative,” says Horton. “My participation means a lot to me; it says that I'm a part of something that's productive."

“While the goals of the event are to develop a strong partnership among students, schools and their communities, and provide our students with professional hands-on experience, perhaps most importantly, we hope to instill in them a life-long commitment to volunteerism,” adds Dr. Jaday.

For more information on careers in Multimedia and Web Design and The Art Institutes, visit www.artinstitutes.edu/nz.

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Graphic Design Using Color

Color is everywhere and conveys a message even if we don't realize it. While this message can vary by culture it pays to know what colors "say" in your own corner of the universe, and even what color means to your target market.

If you don't think that color speaks just complete this sentence, "red means ---- and green means ?" even a child will know what red means stop and green means go. If such simple ideas work for all of a given culture or market what could it mean to the graphic design of your website, brochure, or product if you know some of this information.

First let's start with the basics. The color wheel. We've all seen it. The color wheel shows the basic colors, each wheel is different in how many shades of each color is shown, but they are essentially the same.

Color harmony, colors that go together well. These will be colors that are next door to each other on the color wheel. Such as blue and green. In reference to clothes these colors match each other. Instinctively most of us know which colors go together when we dress ourselves every morning.

Color complements, colors that set each other off, they complement each other. These are colors that are opposite on the color wheel. Such as blue and orange.

Color depth, colors can recede or jump forward. Remember that some colors seem to fall back such as blue, black, dark green, and brown. Other colors will seem to step forward such as white, yellow, red, and orange. This is why if you have a bright orange background it may seem to fight with any text or images that you place on it. The orange will always seem to move forward.

Now you have the basics so let's go further. Just because to colors go together or complement each other doesn't mean that yo necessarily want to use them on your project. I opened this article with the meaning of colors now here is an example, keep in mind this is one example from western culture.

Color Survey: what respondents said colors mean to them.

Happy = Yellow Inexpensive = Brown

Pure = White Powerful = Red (tomato)

Good Luck = green Dependable = Blue

Good tasting = Red (tomato) High Quality = Black

Dignity = Purple Nausea = Green

Technology = Silver Deity = White

Sexiness = Red (tomato) Bad Luck = Black

Mourning = Black Favorite color = Blue

Expensive = Gold Least favorite color = Orange

So in designing your project it's important to know what colors mean. You can now see why a black back ground with green type would be bad, beyond being nearly impossible to read, if your target market thinks that black represents mourning and green makes them sick. There are exceptions to every rule of course.

So you may want to include some research in what colors mean to your target market. Colors that would get the attention of a teen would probably annoy an older person and the colors that appeal to the older person wouldn't get a second look from a young person.

Color may be one of the most overlooked aspects of design.

Copyright 2004 Kelly Paal Kelly Paal is a Freelance Nature and Landscape Photographer, exhibiting nationally and internationally. Recently she started her own business Kelly Paal Photography (www.kellypaalphotography.com). She has an educational background in photography, business, and commercial art. She enjoys applying graphic design and photography principles to her web design.

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