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What Does 2004 Hold For You?

by: Jim Edwards

(c) Jim Edwards - All Rights reserved
http://www.thenetreporter.com
-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-

With 2004 almost upon us, right now makes the best time to
start setting your goals for the coming year.

Don't wait until December 31st at 11:00 p.m. to throw
together a list of things you might want to accomplish in
the next 12 months.

Decide right now!

Make a commitment to improving your life and the lives of
others and not just to make the same old "New Year's
resolutions."

If the simple act of making resolutions were enough, we
would all stop smoking, exercise daily, lose weight, own a
luxury car, get out of debt, and earn $100,000 per year!

Sad fact: most resolutions barely make it past January 1st.

But have no fear!

If you're serious about setting and keeping your
resolutions this year, then the Internet can rescue you
from backsliding on your goals.

Check out these tips for using the Web to keep you on
target for 2004.

~~ Break Bad Habits ~~

Quit smoking.

Lose weight.

Make more money.

Three of the most popular New Year's resolutions that never
seem to "stick!"

Log on to search engine www.Google.com, put in "break bad
habits" and you'll drown under the amount of information
for quitting just about anything.

However, before you throw your hands up in disgust, you need
to understand the point of the exercise.

It clearly demonstrates that the information you need to
stop (or start) doing virtually anything to change your
life exists, especially online.

No matter what you want, somebody operates a website, wrote
a book, produced a video, created some articles, or made a
CD that contains the answers you need to make changes.

Just log on, hunt down the information, and take action on
it.

Some suggested phrases to help make your searches more
productive: "stop smoking," "lose weight," "end
procrastination," "improve self-esteem."

~~ Talk To The "Future" You ~~

Many companies online will help you keep your New Year's
resolutions by sending you email reminders throughout the
year (for a monthly fee).

But, instead of paying, you can set up your own reminder
service.

Log on to www.timecave.com and sign up for a free account.

Then sit down for an hour or two and think about the
challenges you will face in 2004.

Write yourself encouraging notes in the future about how to
stay on track.

Then, over the course of the year, you will receive your
own reminders and encouragement just when you need them
most.

~~ What Makes The Difference? ~~

Choosing to take consistent ACTION makes the difference
between a wish and a goal!

A "wish" would be nice to have -if it isn't too difficult.

A "goal" is something you choose to act upon daily with a
plan and commitment - no matter what!

The best summary I've ever seen of this principle comes
from the second book in the "Harry Potter" series when
Professor Dumbledore tells Harry, "It is our choices that
show what we truly are, far more than our abilities."

(I have that quote taped to the top of my monitor)

The information to accomplish virtually anything is just a
few mouse clicks away online and much of it's absolutely
fr^e.

Choose to use that information to make 2004 better for
yourself and others.

About the author:

Jim Edwards, a.k.a. TheNetReporter.com, is a syndicated newspaper
columnist, nationally recognized speaker, author, and web
developer. Owner of nine (9) successful e-businesses as well as a
professional consulting firm, Jim's writing comes straight off the
front lines of the Internet and e-commerce.

Simple "Traffic Machine" brings Thousands of NEW visitors to
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How Video can be used Effectively Online

A powerful way to convey your communication messages to your audience is to be able to have your promotional video available on your website.

Yet, we have probably all experienced visiting a website and clicking on a video only to have to been irritated that the content is not viewable or that the sound is inaudible. The result is we leave the website in frustration.

So how do you make sure the video content on your website can be watched by your audience? It all boils down to how you want your viewers to access your video file and the level of video quality you want your movie to be played at.

There are two different ways of sharing your video file on the web:

1. Streamable Video

This is where the viewer is able to download sections of your video (otherwise known as "streaming"), while the video is playing. The main benefit of this method is that the user does not have to spend time downloading the complete video before viewing.

There are three major streaming video formats ? RealVideo (RM), QuickTime (MOV) and Windows Media (WMV). These are playable on Real Player, QuickTime Player and Windows Media Player respectively. Windows Media Player is widely available on most PC's, as it is part of Windows Operating System. The other players need to be installed.

The only negative with streamable video is that the quality of the video is dependent upon Internet connection. In addition, it has the annoying habit of dropping video frames because the streaming software has to adjust the data rate based on the speed of your Internet connection, in order to keep playing the video.

2. Download and Play

This is where the viewer needs to download the entire video first, then play it on their video player application. The main advantage is that the video quality is not affected by Internet connection speed.

However, it can take some time for the video to download if the file is large.

So which format do you choose?

In a world where first impressions always count, it is extremely important for companies to appear professional and trustworthy at all times. Marketing videos with poor picture quality are likely to reflect a poor quality company in the mind of the viewer. Consequently, we always recommend the download and play option. This is because it allows for high quality video content to be viewed.

However, as you don't want viewers to give up on downloading your video, we only recommend that short video clips are inserted onto your website.

This means your website users will be able to download a short video at a high quality picture resolution that will portray your company in the best possible way.

Marie-Claire Ross is one of the partners of Digicast. Digicast works with organisations who are not satisfied that their marketing and training materials are helping their business grow. She can be contacted on 0500 800 234 (Australia wide) or at mc@digicast.com.au. The website is at http://www.digicast.com.au.

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How Video can be used Effectively Online