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Shop, Surf or Send: Wireless Home Networks Deliver the Internet
by: ARA
(ARA) - The Internet is becoming as necessary as electricity and indoor plumbing. As its usefulness grows, so does the need to deliver a fast, reliable Internet connection to PCs and other home appliances.

Whether it’s downloading directions, instant messaging, uploading your favorite photos or simply sending e-mails with attachments, the Internet is the backbone of modern communication. Today, access to it is as critical at home as it is in the workplace. For that reason, many new homes are built with telephone, cable and Category 5 (Ethernet data cable) wiring bundles; making high-speed data transfer only a plug-in away. However, most people don’t have the convenience of Ethernet jacks throughout their homes, resulting in expensive and messy data cable installations. In 2002, more than 1.5 million homeowners installed their own wireless network, and if Jupiter Research is right, these wireless networks will surpass wired ones by 2005.

The Web’s transition from a place for text and images to one that includes a repository of video, animation and audio is proceeding rapidly. New uses of the Web require higher-speed Internet connections, and its usefulness is greatly enhanced by the ability to share those connections.

The evolution of wireless technology reflects that “need for speed,” as the newest generation of products categorized as 802.11g are typically five times faster than the older technology (802.11b). The new 802.11g technology is compatible with earlier products and handles data transfer typically at 54 mega bits per second (Mbps) compared to 11 Mbps of 802.11b. However, products from U.S. Robotics 802.11g Wireless Turbo family perform at an incredible 100 Mbps with the company’s exclusive Accelerator Technology. At these blazing speeds, downloading MP3s, streaming video, large audio clips and uploading big files is quick and painless.

What’s Needed?

Creating a reliable, wireless network requires only three things. First on the list is an Internet connection. While broadband (DSL or Cable Internet) is a necessity for high-speed downloads, dial-up can work if wireless connectivity is the main goal. With broadband, the service likely has a modem device (with a single Ethernet port to connect to the computer), or a router (with multiple-Ethernet ports).

The second thing you need is a wireless access point or router. That piece of equipment allows you to share the broadband connection wirelessly. If you have an integrated router/broadband modem you will only need an access point. If you have a single port broadband modem, you will need an access point with an integrated router. You will also need a wireless card or adaptor to allow PCs and other devices to access the wireless network. They come in three basic formats: PC cards for laptops, PCI cards for desktop PCs, and USB for any machine that supports USB. Installing a network is relatively easy and will dramatically change the way the Internet is used at home.

Look Ma, No Wires!

The beauty of wireless connectivity is that it provides an inexpensive and relatively simple way to share Internet connectivity, files, printers and other devices within a home. No new wires! In purchasing a network’s components, the following should be taken into consideration.

* Speed -- Faster is better. It may not make much difference today, but it will later.

* Security -- There are several techniques to provide security for a wireless network and the higher-bit encryption numbers offer better security.

* Compatibility -- 802.11g devices run at a minimum of 54Mbps, and are typically compatible with the older 11Mbps 802.11b products but not with 22Mbps 802.11b+ products.

* Coverage -- Pay attention to what vendors say (or don’t say) about the size of coverage areas.

* Reputation -- Go with a company that you are confident will be around in the future. Over time these products often can be upgraded with software enhancements that provide improved performance or new features.

Setting up your wireless network is easier than putting together a child’s first bicycle and will be an important addition to your home for many years to come.

For more information about wireless networking products, visit www.usr.com/lookma-nowires and go wireless today! Products from U.S. Robotics 802.11g Wireless Turbo family are also available for purchase at Wal-Mart stores nationwide.

Courtesy of ARA Content



About the author:
Courtesy of ARA Content




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How Video can be used Effectively Online

A powerful way to convey your communication messages to your audience is to be able to have your promotional video available on your website.

Yet, we have probably all experienced visiting a website and clicking on a video only to have to been irritated that the content is not viewable or that the sound is inaudible. The result is we leave the website in frustration.

So how do you make sure the video content on your website can be watched by your audience? It all boils down to how you want your viewers to access your video file and the level of video quality you want your movie to be played at.

There are two different ways of sharing your video file on the web:

1. Streamable Video

This is where the viewer is able to download sections of your video (otherwise known as "streaming"), while the video is playing. The main benefit of this method is that the user does not have to spend time downloading the complete video before viewing.

There are three major streaming video formats ? RealVideo (RM), QuickTime (MOV) and Windows Media (WMV). These are playable on Real Player, QuickTime Player and Windows Media Player respectively. Windows Media Player is widely available on most PC's, as it is part of Windows Operating System. The other players need to be installed.

The only negative with streamable video is that the quality of the video is dependent upon Internet connection. In addition, it has the annoying habit of dropping video frames because the streaming software has to adjust the data rate based on the speed of your Internet connection, in order to keep playing the video.

2. Download and Play

This is where the viewer needs to download the entire video first, then play it on their video player application. The main advantage is that the video quality is not affected by Internet connection speed.

However, it can take some time for the video to download if the file is large.

So which format do you choose?

In a world where first impressions always count, it is extremely important for companies to appear professional and trustworthy at all times. Marketing videos with poor picture quality are likely to reflect a poor quality company in the mind of the viewer. Consequently, we always recommend the download and play option. This is because it allows for high quality video content to be viewed.

However, as you don't want viewers to give up on downloading your video, we only recommend that short video clips are inserted onto your website.

This means your website users will be able to download a short video at a high quality picture resolution that will portray your company in the best possible way.

(c) Marie-Claire Ross 2004. All rights reserved.

Marie-Claire Ross is one of the partners of Digicast. Digicast works with organisations who are not satisfied that their marketing and training materials are helping their business grow. She can be contacted on 0500 800 234 (Australia wide) or at mc@digicast.com.au. The website is at http://www.digicast.com.au.

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