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Newsbytes From The World Wide Web

by: Jim Edwards

� Jim Edwards - All Rights reserved
http://www.thenetreporter.com
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** Google Desktop Live **

Google's free desktop search utility made it out of the "beta" stage and users can now download a finished 1.0 version from http://desktop.google.com for free.

With improvements over the "beta" version released in 2004, the finished version not only allows you to search your own computer for Microsoft Office documents, emails, and instant messaging history, but now supports music, video, images, PDF files, and the Firefox and Netscape Web browsers.

In their never-ending quest to make their name synonymous with "search," Google's Desktop Search utility makes a bold step towards dominating the desktop search market.

Available for Windows XP and Windows 2000, Google's desktop search remains miles ahead of MSN and Yahoo!, who released their own beta version desktop search utilities several months after Google.

Google also chose to create an environment friendly to third-party software developers by encouraging them to develop "plug ins" that expand the capabilities of their Desktop Search application.

By allowing others to add their "two-cents" to the program, Google will further cement their position as the leader in this emerging field of "desktop" search.

** MP3 Player Wars Boiling Over **

In response to Apple's iPod Shuffle, a low priced flash memory MP3 audio player, Sony announced plans to offer a comparably low priced MP3 player in the $100 to $150 range.

This in response to complaints from consumers that Sony's past MP3 player offerings rated too expensive next to the feature-rich iPpod.

Consumers can expect several developments in response to Sony's entry into the "Under $150" MP3 player market.

First, increased use of the portable players will cause related businesses selling the actual MP3's and accessories to experience continued growth, both online and offline.

Second, a new trend known as "pod casting" is getting set to explode.

"Pod casting" involves content providers (radio dj's, entrepreneurs, columnists, musicians) creating MP3 audio content and then making it super simple for listeners to automatically download these "broadcasts" online and listen to them at their convenience.

The fact that consumers can now get their hands on the equipment to download and listen to these broadcasts so cheaply means a whole world of amateur dj's and talk show hosts is about to hit the cyber-airwaves.

Though you've heard rumblings about it, and people are grasping around in the dark trying to get a grip on how to implement it, now you can actually plan to see and hear about the widespread use of "pod casting" in the very near future since a potential audience of listeners with the right equipment is now set to grow.

** Associated Press Offers RSS Feeds **

The Associated Press now offers RSS feeds of their top news stories. RSS (Real Simple Syndication) makes it possible for content providers to offer instant updates to their readers without sending email.

Anyone with an RSS reader such as FeedDemon (www.feeddemon.com) can receive and read RSS feeds.

Traditionally, the Associated Press marketed their services exclusively to newspapers and online sources such as Yahoo! News.

Now, by offering their RSS feeds directly to consumers at www.ap.org, the Associated Press is obviously seeking to bypass online news sources and go directly to the consumer.

The fact that the world's oldest and largest news source has chosen to start offering content this way demonstrates quite clearly that RSS is fast coming of age as an acceptable mass-communication medium and that widespread consumer adoption is imminent.

Soon, there'll be an RSS reader on every computer desktop and the use of RSS will become as widespread as email.

About the author:
Jim Edwards is a syndicated newspaper columnist and the co-author of an amazing new ebook that will teach you how to use fr^e articles to quickly drive thousands of targeted visitors to your website or affiliate links...

Simple "Traffic Machine" brings Thousands of NEW visitors to your website for weeks, even months... without spending a dime on advertising! ==>

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How Video can be used Effectively Online

A powerful way to convey your communication messages to your audience is to be able to have your promotional video available on your website.

Yet, we have probably all experienced visiting a website and clicking on a video only to have to been irritated that the content is not viewable or that the sound is inaudible. The result is we leave the website in frustration.

So how do you make sure the video content on your website can be watched by your audience? It all boils down to how you want your viewers to access your video file and the level of video quality you want your movie to be played at.

There are two different ways of sharing your video file on the web:

1. Streamable Video

This is where the viewer is able to download sections of your video (otherwise known as "streaming"), while the video is playing. The main benefit of this method is that the user does not have to spend time downloading the complete video before viewing.

There are three major streaming video formats ? RealVideo (RM), QuickTime (MOV) and Windows Media (WMV). These are playable on Real Player, QuickTime Player and Windows Media Player respectively. Windows Media Player is widely available on most PC's, as it is part of Windows Operating System. The other players need to be installed.

The only negative with streamable video is that the quality of the video is dependent upon Internet connection. In addition, it has the annoying habit of dropping video frames because the streaming software has to adjust the data rate based on the speed of your Internet connection, in order to keep playing the video.

2. Download and Play

This is where the viewer needs to download the entire video first, then play it on their video player application. The main advantage is that the video quality is not affected by Internet connection speed.

However, it can take some time for the video to download if the file is large.

So which format do you choose?

In a world where first impressions always count, it is extremely important for companies to appear professional and trustworthy at all times. Marketing videos with poor picture quality are likely to reflect a poor quality company in the mind of the viewer. Consequently, we always recommend the download and play option. This is because it allows for high quality video content to be viewed.

However, as you don't want viewers to give up on downloading your video, we only recommend that short video clips are inserted onto your website.

This means your website users will be able to download a short video at a high quality picture resolution that will portray your company in the best possible way.

Marie-Claire Ross is one of the partners of Digicast. Digicast works with organisations who are not satisfied that their marketing and training materials are helping their business grow. She can be contacted on 0500 800 234 (Australia wide) or at mc@digicast.com.au. The website is at http://www.digicast.com.au.

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How Video can be used Effectively Online