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How To Stream Your Teleseminar Audio Online
by: Lynette Chandler
Teleseminars cost money for you and others to attend. One way to help bring more people into a teleseminar is to create streaming audio of your teleseminar over the Internet. Unfortunately, most methods of streaming audio over the Internet can be expensive, difficult to setup for the average user or both.

The good news is, you can now broadcast a streaming audio of your teleseminar very affordably, in a secure and private manner so you won't find any gate crashers if you sold access to the call. Here's how.

First, get a web conference room. Web conference rooms vary a lot from company to company but to broadcast your teleseminar you'd want to look for:

Good streaming audio quality. This is a given. While every technology is not perfect -- even telephones have a lot of annoying beeps and static -- many web conferencing services today have little problem with streaming audio. Often, issues with audio come from user inexperience or computer settings but this can easily be remedied with a little bit of help documentation and education.

The next biggest consideration is a room that'll give you flexible or good number of number of seats. You'll want this because it's often difficult to anticipate number or attendees. You can ask people to confirm and send reminders but there will always be a certain percentage of no shows.

This will be a little challenging because most web conference rooms sell by number of seats or per minute or both. Look for flat rate options instead.

Don't get distracted with the rest of the services like video if you're only looking for streaming audio. These usually bog down the system because of the huge amounts of bandwidth required to transmit video. Most web conferencing systems will have video conferencing capabilities already built in. Does that mean you shouldn't go with them even if everything else is right? No, because often you can 'turn off' the video or simply not use it and performance won't be affected. The point is it shouldn't be a major factor in your consideration unless you plan to transition to web conferencing and reduce the use of the telephone bridge.

Once you've nailed down the web conferencing service provider of choice, you'll need a key piece of equipment that'll pipe your telephone audio into the computer and vice versa. One of the best we've seen is the Dynametric TMP 636 or TMP 636S. Once you have this, hook it up and you're ready to broadcast streaming audio of your teleseminar online.

Now, you may ask why go through all that trouble when you can simply look for a web conferencing service who has built in telephone and streaming audio capabilities. That's a good question and can only be answered by you. Consider the cost for these integrated phone and streaming audio solutions? They will naturally cost more but beyond dollar amount, are there any limitations? Compare them with the cost of your existing teleconference call line, your (preferably fixed rate) web conferencing plan and the one time telephone patch.

So there you have it. One last pointer, consider how often you conduct teleseminars and the number of people attending as these are the biggest variables affecting cost. As a rule of thumb, if you don't conduct that many teleseminars or you have less people calling in, it'll work out better to have an integrated solution. After all, why buy a piece of equipment for streaming audio that you'll use infrequently. Given this information, you'll be able to easily figure out which is best for you.

About the author:
Lynette Chandler helps entrepreneurs recognize and apply the power of technology and its trends to their marketing. Learn to leverage web conferencing in your business http://www.meetingonnow.com/web-conferencing-course.html


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How Video can be used Effectively Online

A powerful way to convey your communication messages to your audience is to be able to have your promotional video available on your website.

Yet, we have probably all experienced visiting a website and clicking on a video only to have to been irritated that the content is not viewable or that the sound is inaudible. The result is we leave the website in frustration.

So how do you make sure the video content on your website can be watched by your audience? It all boils down to how you want your viewers to access your video file and the level of video quality you want your movie to be played at.

There are two different ways of sharing your video file on the web:

1. Streamable Video

This is where the viewer is able to download sections of your video (otherwise known as "streaming"), while the video is playing. The main benefit of this method is that the user does not have to spend time downloading the complete video before viewing.

There are three major streaming video formats ? RealVideo (RM), QuickTime (MOV) and Windows Media (WMV). These are playable on Real Player, QuickTime Player and Windows Media Player respectively. Windows Media Player is widely available on most PC's, as it is part of Windows Operating System. The other players need to be installed.

The only negative with streamable video is that the quality of the video is dependent upon Internet connection. In addition, it has the annoying habit of dropping video frames because the streaming software has to adjust the data rate based on the speed of your Internet connection, in order to keep playing the video.

2. Download and Play

This is where the viewer needs to download the entire video first, then play it on their video player application. The main advantage is that the video quality is not affected by Internet connection speed.

However, it can take some time for the video to download if the file is large.

So which format do you choose?

In a world where first impressions always count, it is extremely important for companies to appear professional and trustworthy at all times. Marketing videos with poor picture quality are likely to reflect a poor quality company in the mind of the viewer. Consequently, we always recommend the download and play option. This is because it allows for high quality video content to be viewed.

However, as you don't want viewers to give up on downloading your video, we only recommend that short video clips are inserted onto your website.

This means your website users will be able to download a short video at a high quality picture resolution that will portray your company in the best possible way.

(c) Marie-Claire Ross 2004. All rights reserved.

Marie-Claire Ross is one of the partners of Digicast. Digicast works with organisations who are not satisfied that their marketing and training materials are helping their business grow. She can be contacted on 0500 800 234 (Australia wide) or at mc@digicast.com.au. The website is at http://www.digicast.com.au.

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