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Broadband Review
by: Robert Michael
The Uses Of Broadband

Broadband is a high-speed Internet connection that provides a large bandwidth. It is considered a very quick connection. It is an "always-on" type of connection and can transmit data at a much faster rate than your usual dialup connection. Broadband also has the added advantage of not tying up your phone line, which means you can use the both the Internet and telephone at the same time. Broadband can be provided from a variety of sources, including over the top of your phone line as in ADSL or on dedicated line such as Cable or ISDN.

Typically, low-band Internet access is running up to 56kbps using a dial-up modem. Mid-band Internet is described as dialup access that operates at 64kbps or 128kbps. Standard broadband starts at 512kbps, which is about five times faster than dial-up service. Broadband is also available at 1mbps, 1.5mbps and 2.2mbps. There are companies that offer broadband at 4mbps and 8mbps. The maximum possible for cable is around 26mbps and 24mbps for ADSL. These speeds are not sold commercially because the cost to upgrade the telephone lines to be able to transmit data at these speeds is very high.

Downloading and streaming music and video is very quick with broadband. There are a lot of websites now that are designed especially for broadband users. They have intense integrated graphics, flash and video. Broadband is also popular for online gaming. Game consoles like Xbox and PS2 have broadband support included. You can then subscribe to different types of gaming packages from your current ISP, which makes it possible to play Xbox and PS2 games live with other gamers over the Internet. Actually, online PC gaming has been going on since the Internet came into use, but in the past it was difficult to do. Slow and jerky response from your computer made it hard to play, and you always had to keep an eye on the time. Now, with the faster speeds of broadband, it has become much easier and is quickly gaining in popularity. Some games are now being released that require an Internet connection to play.

The growing popularity of broadband has made it necessary for most providers to put a maximum limit on the amount of music, video and other data you can download. This limit can vary greatly, from as low as 1 GB up to 30 GB. Extreme users can get unlimited downloads if they wish. However, exceeding your ISP's download limit usually results in having a limited connection or no connection at all.

One of the possible futures of broadband is Internet Television. The current bandwidth, which is the amount of data you can send and receive, is not wide enough to provide an image that is of comparable quality to that of your standard television. The ever- increasing broadband speeds will make Internet Television a reality. Since you can currently download clips from the shows, music videos and other content you like, it will soon be possible to do it legally in real time. Another use of broadband is online telephony. This is software that allows you to use your computer as a telephone and talk to people from anywhere without any extra cost. It is becoming commonplace, and has a higher quality or recording than a traditional telephone line. With the increase in the speeds of broadband, it may soon replace your television and telephone, and will find its way into every home. The success of broadband is making the Internet a great resource that's easy to use and fun to access for a variety of needs.

About the author:
Robert Michael is the owner of Best Broadband Review which is a great place to find Broadband Links, Resources and Articles. For more information go to: http://www.bestbroadbandreview.co.uk
http://www.bestbroadbandreview.co.uk© Copyright 2005


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How Video can be used Effectively Online

A powerful way to convey your communication messages to your audience is to be able to have your promotional video available on your website.

Yet, we have probably all experienced visiting a website and clicking on a video only to have to been irritated that the content is not viewable or that the sound is inaudible. The result is we leave the website in frustration.

So how do you make sure the video content on your website can be watched by your audience? It all boils down to how you want your viewers to access your video file and the level of video quality you want your movie to be played at.

There are two different ways of sharing your video file on the web:

1. Streamable Video

This is where the viewer is able to download sections of your video (otherwise known as "streaming"), while the video is playing. The main benefit of this method is that the user does not have to spend time downloading the complete video before viewing.

There are three major streaming video formats ? RealVideo (RM), QuickTime (MOV) and Windows Media (WMV). These are playable on Real Player, QuickTime Player and Windows Media Player respectively. Windows Media Player is widely available on most PC's, as it is part of Windows Operating System. The other players need to be installed.

The only negative with streamable video is that the quality of the video is dependent upon Internet connection. In addition, it has the annoying habit of dropping video frames because the streaming software has to adjust the data rate based on the speed of your Internet connection, in order to keep playing the video.

2. Download and Play

This is where the viewer needs to download the entire video first, then play it on their video player application. The main advantage is that the video quality is not affected by Internet connection speed.

However, it can take some time for the video to download if the file is large.

So which format do you choose?

In a world where first impressions always count, it is extremely important for companies to appear professional and trustworthy at all times. Marketing videos with poor picture quality are likely to reflect a poor quality company in the mind of the viewer. Consequently, we always recommend the download and play option. This is because it allows for high quality video content to be viewed.

However, as you don't want viewers to give up on downloading your video, we only recommend that short video clips are inserted onto your website.

This means your website users will be able to download a short video at a high quality picture resolution that will portray your company in the best possible way.

(c) Marie-Claire Ross 2004. All rights reserved.

Marie-Claire Ross is one of the partners of Digicast. Digicast works with organisations who are not satisfied that their marketing and training materials are helping their business grow. She can be contacted on 0500 800 234 (Australia wide) or at mc@digicast.com.au. The website is at http://www.digicast.com.au.



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