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Be Inspired to Create Quality Websites by Studying Others
by: Jesse S. Somer
Being a writer, when I was asked to do some research into what makes a good website, of course I straightaway went to check out all of my favorite authors. After sifting through a few standard sites I remembered to look at one of my all time respected writers-Paulo Coelho. Judging by how many books he has sold he is obviously a lot of people’s favorite, and his website is exactly what you’d want to keep the fans happy.

If any of you are familiar with Coelho’s work you will know how prolific he has become all over the world. People love the simplicity of his stories about the spiritual quests of all people and the idea that the magical happens in everybody’s lives, even the so-called ‘ordinary, normal’ person. He to me comes across as a perfect example of the power of human connection, his books having affected millions across all national boundaries. As an Internet writer, to me he symbolizes the possibilities lying in the future of the Web. Like a good book, the Internet too can cross all imagined ideas of separation bringing people from all walks of life together in the context of positive thought and action.

Coelho’s website’s homepage starts off with a simple black screen, and a large photo of the man smiling-a very humanistic approach to this new medium. It then has many different sections as well as links to relevant sites, even his own web log (on-line journal) entitled, “ Warrior of the Light Online”. I think I could spend innumerable hours reading over his personal thoughts and pieces of information he has integrated from elsewhere. Having this added website of an on-line diary gives the site even more humanistic qualities, as any person can truly connect with Coelho’s innermost feelings and thoughts.

The sections on the main site are separated into categories like: Biography, Paulo Coelho Institute, Photo Gallery, Road to Santiago, Agenda, Books, Editions, Free downloads, Meditation, TV on-line (videos), Warrior of Light, To journalists, FAQ, Message for the author, and Recommend this site. We are talking about a very extensive and well thought out site. Any type of individual or business, especially writers, could learn a lot from this example.

Just to touch on a few aspects of the site’s categories I’ll focus on the one’s I had a good look at. The biography was excellent, an extremely in-depth look at Coelho’s life from childhood until present day. No holes barred, he’s not ashamed to tell of all his low points as well as the usual list of one’s achievements. It is very honest, he tells of how his parents institutionalized him several times thinking he was crazy, as well as stories of being tortured as a political prisoner and of his ‘dark’ experiences with drugs and black magic. This humanistic perspective gives the site a much more personal feel as well as eliciting reactions in readers, much more powerful than a bland website that solely focuses on a writer’s books and how to purchase them.

The photo gallery is another dimension I have not witnessed on many other sites. He again gives vision to his whole life with photos included from areas entitled, Childhood, Transition, The crazy years, 2000/2001, 2002, and Today. You see, this website isn’t just a shop front or a facade for a business. It gives the individual an opportunity to share his identity with the whole world, a courageous act only taken by people who aren’t afraid to put themselves on the line, sharing their spirits with all of humanity. This is the key to why the website is so powerful, one needs to take risks to achieve success in life.

I could write extensively on the other categories of the site but I think you could just go and check them out yourself. Me telling you what is a good website isn’t going to teach you much, you’ve got to experience things for yourself to truly gain the knowledge you are looking for. Maybe you’ll be so inspired, one day it’ll be your website I’m writing about!

About the author:
Jesse S. Somer
M6.Net
http://www.m6.net
Jesse S. Somer is a human who wants to help uncover the underlying unifying power that lies in the future of the Internet.


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How Video can be used Effectively Online

A powerful way to convey your communication messages to your audience is to be able to have your promotional video available on your website.

Yet, we have probably all experienced visiting a website and clicking on a video only to have to been irritated that the content is not viewable or that the sound is inaudible. The result is we leave the website in frustration.

So how do you make sure the video content on your website can be watched by your audience? It all boils down to how you want your viewers to access your video file and the level of video quality you want your movie to be played at.

There are two different ways of sharing your video file on the web:

1. Streamable Video

This is where the viewer is able to download sections of your video (otherwise known as "streaming"), while the video is playing. The main benefit of this method is that the user does not have to spend time downloading the complete video before viewing.

There are three major streaming video formats ? RealVideo (RM), QuickTime (MOV) and Windows Media (WMV). These are playable on Real Player, QuickTime Player and Windows Media Player respectively. Windows Media Player is widely available on most PC's, as it is part of Windows Operating System. The other players need to be installed.

The only negative with streamable video is that the quality of the video is dependent upon Internet connection. In addition, it has the annoying habit of dropping video frames because the streaming software has to adjust the data rate based on the speed of your Internet connection, in order to keep playing the video.

2. Download and Play

This is where the viewer needs to download the entire video first, then play it on their video player application. The main advantage is that the video quality is not affected by Internet connection speed.

However, it can take some time for the video to download if the file is large.

So which format do you choose?

In a world where first impressions always count, it is extremely important for companies to appear professional and trustworthy at all times. Marketing videos with poor picture quality are likely to reflect a poor quality company in the mind of the viewer. Consequently, we always recommend the download and play option. This is because it allows for high quality video content to be viewed.

However, as you don't want viewers to give up on downloading your video, we only recommend that short video clips are inserted onto your website.

This means your website users will be able to download a short video at a high quality picture resolution that will portray your company in the best possible way.

(c) Marie-Claire Ross 2004. All rights reserved.

Marie-Claire Ross is one of the partners of Digicast. Digicast works with organisations who are not satisfied that their marketing and training materials are helping their business grow. She can be contacted on 0500 800 234 (Australia wide) or at mc@digicast.com.au. The website is at http://www.digicast.com.au.

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