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A guide to VoIP
by: James Rogers
What is VoIP? Voice over Internet Protocol (VoIP) is the ability to transmit voice over the Internet to either a receiving computer, telephone or even a mobile phone. VoIP phone is becoming the popular worldwide telephone service for both consumer and the business communities. VoIP works by using a network technology known as Packet Switching Network whereas landline telephones use the Circuit Switching Network. This is referred to as the Public Switched Telephone Network.

What's the difference between VoIP normal phones?

The main difference between Packet Switching and Circuit Switching, is that Packet Switching uses (data) or Packets and sends them over the Internet while Circuit Switching is accomplished by using electrical circuits to make a telephone connection. Circuit Switching is like the old switchboard operators, frantically trying to connect the right caller with the receiver. Packet Switching is used to transfer data all across the Internet including E-mail. Packet Switching converts audio formats into data packets and transmits them over the Internet, then reassembles them on the other person’s phone or computer in real time. By using a Broadband Internet Connection, microphone and speakers a conversation can take place similar to traditional telephone.

VoIP phones have been round for sometime, but increases in technology it is becoming increasingly popular. Several years ago many applications were available offering some form of free VoIP phone service. Majority of these have gone or now charge a fee for the use of their service as VoIP phone provider. Moreover, VoIP is developing higher standards of quality every day, and it has proved that it is a viable force for telecommunication for the future.

Who is providing VoIP phone service?

Telephone and Internet service provider companies are expanding to allow for monthly VoIP phone services. Companies such as AOL, Verizon and Sprint have VoIP phone offerings. Recently eBay has joined the ranks of VoIP phone service providers by purchasing skype VoIP software, with its vast membership base the VoIP message will soon reach the man on the street.

What's special about VoIP?

Instant messaging programs such as MSN massager have been using VoIP technology for years. Now, most of these messaging programs come with voice enabled features which allow you to call a member of your buddy list. By using a microphone and speakers, you will be able to converse anywhere in the world, by VoIP and your Instant Messaging program.

With instant messaging VoIP incorporates different areas into one program. With your voice enabled programs, you can hook up a digital camera,web cam and use video, while you are speaking on your microphone and listening to on your speakers, and you can type back and forth with your chat program. You could even write an email at the same time. The potential for VoIP phones use is nearly limitless.

VoIP has this unique ability to integrate many forms of telecommunication applications into one package can handle data, audio, video, E-Mail, and web based applications simultaneously. This makes VoIP an incredible boost to business world and provides a cost effective choice of telephone service.

VoIP phone service providers are increasing in popularity with many people discovering all of the benefits available to them by switching from using their land line telephones to VoIP service. First, VoIP phone services costs significantly less than standard phone service, and this is a great attraction for bringing in new customers. Many VoIP phone plans will let you make unlimited long distance calls or provide you with a plan for very inexpensive rates. Many of the features that are often included for a fee with traditional phone service are often included for free with VoIP services. Features such as Call Waiting, Call Block, Call Forwarding, Conference Calling, Voice Mail are usually charged as extras by the traditional phone companies but these are usually free with the VoIP phone packages.Another benefit to VoIP services is that you can usually keep your existing phone number, or allow you to select a new area code. The means if you select an area where most of your friends and family live, a call to you will be treated as local call. For a remote business VoIP service can give the perception of having multiple office locations.

What's the future for VoIP

Make no mistake about it VoIP phone services is a the emerging contender in the telecommunication world.It is a proven technology, can seamlessly integrate into many existing applications, does not require special equipment anyone with a PC with a microphone and speakers can use the service and it is very cost effective. Talk will be cheap!

About the author:
James Rogers makes it easy to understand and take full advantage of VoIP which is the future of cheap worldwide communications. To learn more visit: http://www.voip-phone-services.net


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How Video can be used Effectively Online

A powerful way to convey your communication messages to your audience is to be able to have your promotional video available on your website.

Yet, we have probably all experienced visiting a website and clicking on a video only to have to been irritated that the content is not viewable or that the sound is inaudible. The result is we leave the website in frustration.

So how do you make sure the video content on your website can be watched by your audience? It all boils down to how you want your viewers to access your video file and the level of video quality you want your movie to be played at.

There are two different ways of sharing your video file on the web:

1. Streamable Video

This is where the viewer is able to download sections of your video (otherwise known as "streaming"), while the video is playing. The main benefit of this method is that the user does not have to spend time downloading the complete video before viewing.

There are three major streaming video formats ? RealVideo (RM), QuickTime (MOV) and Windows Media (WMV). These are playable on Real Player, QuickTime Player and Windows Media Player respectively. Windows Media Player is widely available on most PC's, as it is part of Windows Operating System. The other players need to be installed.

The only negative with streamable video is that the quality of the video is dependent upon Internet connection. In addition, it has the annoying habit of dropping video frames because the streaming software has to adjust the data rate based on the speed of your Internet connection, in order to keep playing the video.

2. Download and Play

This is where the viewer needs to download the entire video first, then play it on their video player application. The main advantage is that the video quality is not affected by Internet connection speed.

However, it can take some time for the video to download if the file is large.

So which format do you choose?

In a world where first impressions always count, it is extremely important for companies to appear professional and trustworthy at all times. Marketing videos with poor picture quality are likely to reflect a poor quality company in the mind of the viewer. Consequently, we always recommend the download and play option. This is because it allows for high quality video content to be viewed.

However, as you don't want viewers to give up on downloading your video, we only recommend that short video clips are inserted onto your website.

This means your website users will be able to download a short video at a high quality picture resolution that will portray your company in the best possible way.

(c) Marie-Claire Ross 2004. All rights reserved.

Marie-Claire Ross is one of the partners of Digicast. Digicast works with organisations who are not satisfied that their marketing and training materials are helping their business grow. She can be contacted on 0500 800 234 (Australia wide) or at mc@digicast.com.au. The website is at http://www.digicast.com.au.



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