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"Winnie the Pooh": Online Educational Fun for Children
by: Daniel Punch
Recently I read a very cool book called "The Tao of Pooh" by Benjamin Hoff written back in the 1980's. It shows how the popular children's cartoon bear Winnie the Pooh created by A.A. Milne in England in the 1920's, though a Western concept, actually embodies the ideology of the great Chinese (Eastern) philosophy Taoism (pronounced Daoism). I remember enjoying Winnie the Pooh stories when I was a kid so I thought I'd do the modern task of searching for his name on the Internet. Of course there are hundreds of sites based on Pooh, but I decided to go to the official site entitled: http://disney.go.com/disneyvideos/animatedfilms/pooh/. Uh oh, Disney! Of course Disney didn't have the rights on Pooh Bear from the start, but where there is a dollar to be made in the realm of children's entertainment...

I may sound a little judgmental here, but I just get a weird feeling about Disney, like they are planning to take over the world one day, possibly replacing the current governor of California, movie 'star' Arnold Swartzenegger, with Donald Duck or heaven help us, Goofy. Then again maybe that wouldn't really change the world much at all! I don't want to get too political as this article is basically going to be a positive review of the Pooh website, but when I think about it, having Pooh Bear as president instead of George Bush could have some really happy and peaceful repercussions around the globe.

Getting past the idea that Pooh Bear has been 'acquired' by the Disney Corporation there are some positives in all situations (Taoist belief of the balance of yin and yang energies) and one of these is the fact that Disney have a lot of power and money behind them. Therefore, the Pooh Bear website in question sets a very high standard of how high the quality of websites can reach. The colored graphics are astounding as well as the movement and interactivity of the site in general. The main point of the site that I want to emphasize is the enjoyable educational value that it holds for children approximately 3-6 years of age, although after reading Hoff's novel, parents and people like myself can also get something out of the stories. Milne's original tales were a social commentary at the time of writing as well as promoting happiness and friendship to the youngest generation. Hopefully in keeping in character, Disney doesn't lose too much of the original purpose and perspective, though in being perpetually politically correct I'm sure all real controversy has disappeared like honey from Pooh Bear's jars.

Your kids can enjoy Pooh based on-line video games, as well as downloading coloring-in pages, mazes, and color wallpaper posters. You can also download a fun empty family tree that the child can then research to fill in. As the site is highly professional and under constant updates in construction, it says that soon there will be Pooh alphabetical flash cards and even an 'Enchanted call from Pooh and Tigger", although this sounds like a pure money/honey making exercise. Speaking of money please be careful as this site has lots of different products and merchandise your kids are bound to obsess over. If I were you, just try and choose the stories and videos that seem to have genuine educational value. However, there are a few nice freebies that you can download from the 'Characters' link, such as a Tigger mask and a valentine card for Eeyore the donkey as well as more fun activities. Whether you want to show your young children an interesting and fun time on the computer/Internet, or you are planning to build a children's website of your own, this site is an excellent choice.
About the author:

Jesse S. Somer
M6.Net
http://www.m6.net
Jesse S. Somer is and always will be a child at heart and believes that the 'Way of Pooh', a life of friendship, love, and relaxedness, is one that humans of all ages can learn from.


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How Video can be used Effectively Online

A powerful way to convey your communication messages to your audience is to be able to have your promotional video available on your website.

Yet, we have probably all experienced visiting a website and clicking on a video only to have to been irritated that the content is not viewable or that the sound is inaudible. The result is we leave the website in frustration.

So how do you make sure the video content on your website can be watched by your audience? It all boils down to how you want your viewers to access your video file and the level of video quality you want your movie to be played at.

There are two different ways of sharing your video file on the web:

1. Streamable Video

This is where the viewer is able to download sections of your video (otherwise known as "streaming"), while the video is playing. The main benefit of this method is that the user does not have to spend time downloading the complete video before viewing.

There are three major streaming video formats ? RealVideo (RM), QuickTime (MOV) and Windows Media (WMV). These are playable on Real Player, QuickTime Player and Windows Media Player respectively. Windows Media Player is widely available on most PC's, as it is part of Windows Operating System. The other players need to be installed.

The only negative with streamable video is that the quality of the video is dependent upon Internet connection. In addition, it has the annoying habit of dropping video frames because the streaming software has to adjust the data rate based on the speed of your Internet connection, in order to keep playing the video.

2. Download and Play

This is where the viewer needs to download the entire video first, then play it on their video player application. The main advantage is that the video quality is not affected by Internet connection speed.

However, it can take some time for the video to download if the file is large.

So which format do you choose?

In a world where first impressions always count, it is extremely important for companies to appear professional and trustworthy at all times. Marketing videos with poor picture quality are likely to reflect a poor quality company in the mind of the viewer. Consequently, we always recommend the download and play option. This is because it allows for high quality video content to be viewed.

However, as you don't want viewers to give up on downloading your video, we only recommend that short video clips are inserted onto your website.

This means your website users will be able to download a short video at a high quality picture resolution that will portray your company in the best possible way.

(c) Marie-Claire Ross 2004. All rights reserved.

Marie-Claire Ross is one of the partners of Digicast. Digicast works with organisations who are not satisfied that their marketing and training materials are helping their business grow. She can be contacted on 0500 800 234 (Australia wide) or at mc@digicast.com.au. The website is at http://www.digicast.com.au.

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