This Static Spot is open for sponsor

Click Here to Sponsor MCT Eric Post in Full Page

Afrikaans Afrikaans Albanian Albanian Amharic Amharic Arabic Arabic Armenian Armenian Azerbaijani Azerbaijani Basque Basque Belarusian Belarusian Bengali Bengali Bosnian Bosnian Bulgarian Bulgarian Catalan Catalan Cebuano Cebuano Chichewa Chichewa Chinese (Simplified) Chinese (Simplified) Chinese (Traditional) Chinese (Traditional) Corsican Corsican Croatian Croatian Czech Czech Danish Danish Dutch Dutch English English Esperanto Esperanto Estonian Estonian Filipino Filipino Finnish Finnish French French Frisian Frisian Galician Galician Georgian Georgian German German Greek Greek Gujarati Gujarati Haitian Creole Haitian Creole Hausa Hausa Hawaiian Hawaiian Hebrew Hebrew Hindi Hindi Hmong Hmong Hungarian Hungarian Icelandic Icelandic Igbo Igbo Indonesian Indonesian Irish Irish Italian Italian Japanese Japanese Javanese Javanese Kannada Kannada Kazakh Kazakh Khmer Khmer Korean Korean Kurdish (Kurmanji) Kurdish (Kurmanji) Kyrgyz Kyrgyz Lao Lao Latin Latin Latvian Latvian Lithuanian Lithuanian Luxembourgish Luxembourgish Macedonian Macedonian Malagasy Malagasy Malay Malay Malayalam Malayalam Maltese Maltese Maori Maori Marathi Marathi Mongolian Mongolian Myanmar (Burmese) Myanmar (Burmese) Nepali Nepali Norwegian Norwegian Pashto Pashto Persian Persian Polish Polish Portuguese Portuguese Punjabi Punjabi Romanian Romanian Russian Russian Samoan Samoan Scottish Gaelic Scottish Gaelic Serbian Serbian Sesotho Sesotho Shona Shona Sindhi Sindhi Sinhala Sinhala Slovak Slovak Slovenian Slovenian Somali Somali Spanish Spanish Sundanese Sundanese Swahili Swahili Swedish Swedish Tajik Tajik Tamil Tamil Telugu Telugu Thai Thai Turkish Turkish Ukrainian Ukrainian Urdu Urdu Uzbek Uzbek Vietnamese Vietnamese Welsh Welsh Xhosa Xhosa Yiddish Yiddish Yoruba Yoruba Zulu Zulu

 

 

Article Navigation

Back To Main Page

 

Click Here for more articles
Google
Why You Should Care About Internet Marketing
by: Hillary Stone
Any successful business—from a small, locally owned dry cleaner to a colossal, nationally operated department store—will agree that a large part of their success can be attributed to the marketing technique they employ. The simple truth is that consumers need to know about you and the products or services you offer before they can buy them from you. This is a truth companies have been acquainted with and been exploiting for years. From the first newspaper advertisement printed in the early 1700s to the latest Internet marketing technique available today, advertising has had an impact on the economy, on society, on culture, even on politics—this venture has transformed the twentieth century into the age of the advertising firm.
What many companies don’t realize, however, is that the advertising technique that was so effective for their company five years ago is no longer their best option. Traditional advertising techniques, while still beneficial, are not as effective as they once were. Even the once all-powerful 30-second spot on television is losing its strength with the development of such innovations as TiVo and other digital video recorders (DVRs). Now TV viewers can do more than just change the channel to avoid commercials: they can actually program commercials out. Consumers are gaining more control and it’s beginning to have an effect on the marketing industry.
If consumers are gaining control, how can the marketing industry use this to their advantage? Here’s a novel advertising idea: instead of pushing advertisements at people about what we think they like or will be interested in—assumptions based on general trends of an audience’s demographic type—why not target what we know they want? This is exactly what Internet marketing can do for you.

The Rise of Internet Marketing
Since its birth in 1989, the World Wide Web, and its worldwide use, has exploded. According to Nielsen/Net Ratings, there are now nearly 900 million Internet users worldwide, over 200 million in the United States alone. Research firm eMarketer reports that U.S. adult Internet users will spend an average of $878 online this year which equates to more than over 100 billion dollars in e-commerce business being generated from the United States alone.
In spite of these astounding numbers, Internet marketing—which includes such marketing techniques as e-mailing, display ads or banners, rich media, and the most effective: keyword search—is only a $3 billion industry. That may seem considerable, but a study conducted by ZenithOptimedia reports that Internet marketing makes up less than 4% of global spending on advertising, putting it far behind television and newspapers which combined compose more than two-thirds of total global ad spending.
However, statistics show that spending on Internet advertising is increasing at greater percentages than spending on advertising in other media. As reported by JupiterResearch senior analyst Gary Stein at the 2004 Search Engine Strategies Conference: “Spending on Internet advertising increased 27% from 2003 to 2004, while cable advertising increased 14.1%, broadcast TV advertising was up 8.2%, radio advertising was up 7.0%, magazine advertising increased 5.0%, newspaper advertising increased 4.8%, and Yellow Pages advertising was up 3.2%.”
Internet advertising is growing so much faster than other forms of advertising for a reason: The Dieringer Research Group reported in late 2004 that “online product research conducted by consumers the past year was responsible for driving $180.7 billion in offline spending, compared to $106.5 billion in direct online consumer spending.” Interland’s Business Barometer for Spring 2005, a nationwide survey of over a thousand leaders of small- and medium-sized business, showed that those businesses that are applying Internet marketing techniques are getting “a clear return in top-line revenues for their investment.”
The simple truth, then, is that if your company is not dedicating a significant percentage of its advertising/marketing budget to the Internet, particularly to search engine marketing (SEM), you’re giving up a valuable opportunity. Marketing Sherpa claims that “so few marketers are budgeting enough for SEO [search engine optimization] that it can be a massive competitive advantage for you still.” Here’s why you should.

The Benefits of Search Engine Marketing
Acquire Qualified Visitors
The greatest benefit to SEM is that the people you reach are the ones you want, and the ones who want you, because they are searching for exactly what you sell. SEM has the advantage that it delivers exactly the information the searcher is looking for at the time that they need it. As opposed to television viewers who are watching for entertainment purposes, Internet users, and searchers in particular, are searching with a purpose—they want the information.

Enlarge Your Audience
In addition to bringing highly-qualified visitors to your site, SEM exposes you to a much larger audience. Not only is the number of people online increasing but the number of people searching and buying online is also growing, dramatically. Approximately 140 million in the U.S. have Internet in their homes and those who don’t have it at home have access to it at work or in public places like libraries. That’s better coverage than you can get through any other advertising medium.

Be Cost Efficient
Because the visitors you are bringing to your site are qualified, you’re not wasting marketing money on people who don’t matter to you. In addition, Piper Jaffrey reports that search engine marketing is the most cost effective Internet marketing technique available. At only $.45/lead, it far outweighs banner ads at $2.00/lead and direct mail at an astonishing $9.94/lead. Not only is search the most cost effective technique, but it’s also the most profitable. According to PricewaterhouseCoopers, keyword search dominates any other category (including rich media and display ads/banners), producing approximately 41% of U.S. Internet revenue for 2004.

Measure Your Results
There is a vast array of technology available, such as Omniture’s SiteCatalyst ™, to help you track exactly what’s going on. You can track such things as the specific keywords that people are using to reach your site or where visitors are entering and exiting your site. This information is quantifiable and it can be gained immediately. Not many advertising firms can boast measuring and quantifying their results with that level of detail.

Revise Your Campaign (Easily)
Unlike TV commercials or magazine ads, which can both be expensive and time-consuming, especially if they fail, your Internet marketing campaign is quickly and easily revised. You rarely need to start from scratch but instead just need to do something as simple as rewrite a page or two on your website.

If you haven’t jumped on the Internet marketing bandwagon, it’s about time you do or you’ll soon find you’ve been left in the dust. Go beyond your traditional advertising firm and consult one who can offer you Internet marketing techniques with proven, measurable results.

About the author:
Hillary is a web content specialist for www.10x Marketing.com- More Visitors. More Buyers. More Revenue.


Circulated by Article Emporium

 


©2005 - All Rights Reserved

This Static Spot is open for sponsor

Video Streaming Information

Read Articles:

Business DSL Access Information
Using Technology to Keep Families Con...
The Internet Phone Revolution.
MP3 - a worldwide mania
Expert Guide to DVD Camcorders
Internet Distribution: The Future of ...
Be Inspired to Create Quality Website...
Copy any DVD movie with EZ DVD Copy™
Learn How To TroubleShoot Keyboard Pr...
Know How To Quickly Install A New DVD...
Streaming Media: Why It Works
Google Creates Video "Vending" Machin...
Review: Real world Camera Raw with Ad...
Press Release MF Digital ...
Buying a computer
DVD Authoring Explained
Microsoft CRM Conversation Gateway: V...
Custom Gaming Laptops - Five Things Y...
Get Started In Creating Computer Games
Internet Tutorials are the Teachers o...
Why You Should Care About Internet Ma...
Is Your Music Player Spying On You?
5 Tips For Buying The Right Laptop Co...
What Does 2004 Hold For You?
Tips for Buying a First Computer
Set Up Your Own Blog Free
What Are The Best Uses for Hidden Vid...
Buying a Personal Computer
You Need a Spyware Remover!
Use A Spyware Remover Now
90s Web Design: A Nostalgic Look Back
Picasa.com - Google's new photographi...
Wanadoo Broadband
Internet Dating: Future Internet: Hum...
Choosing the best computer model
A guide to VoIP
What You Should Know Before Buying Co...
How to create your own streaming aud...
Image Pro 9: Powered Desktop Publishi...
San Francisco Web Development - Tools
Linux Display Settings
News Blogs
Vlogs And Wikis And Pods, Oh My!
Get Valuable Computer Based Training ...
Does Google Hire "Mad Scientists?"
Protect Yourself with a Porn Filter
Email Communication Is Dying. What's ...
How to register your domain
The West's Wild Internet
Transfer Huge Files Online Fast And Free
Predicting The Future Online
What kind of processor do you need on...
Is desktop search deserving?
Newsbytes From The World Wide Web
Tiscali Broadband
Does Your PC Have Worms?
Finding Cheap Computer Deals to Upgra...
Be Prepared Before Buying Software
Building Cheap Computers in 3 Easy Steps
Hot multimedia tips
Searching For The Right ISP?
Podcasting: Internet Radio On Demand....
Video Bytes From The Web
Eight Steps To Guarantee A Successful...
Benefits of Integrating Online Chat S...
Gaming Laptops - The Five Essential F...
The Malcontent of the Term “Mobile Co...
Flash MX invades the internet
What Is The Best Digital Camera For Me?
What's in a (TLD) name?

More Article Pages 1 - 2 - 3

How Video can be used Effectively Online

A powerful way to convey your communication messages to your audience is to be able to have your promotional video available on your website.

Yet, we have probably all experienced visiting a website and clicking on a video only to have to been irritated that the content is not viewable or that the sound is inaudible. The result is we leave the website in frustration.

So how do you make sure the video content on your website can be watched by your audience? It all boils down to how you want your viewers to access your video file and the level of video quality you want your movie to be played at.

There are two different ways of sharing your video file on the web:

1. Streamable Video

This is where the viewer is able to download sections of your video (otherwise known as "streaming"), while the video is playing. The main benefit of this method is that the user does not have to spend time downloading the complete video before viewing.

There are three major streaming video formats ? RealVideo (RM), QuickTime (MOV) and Windows Media (WMV). These are playable on Real Player, QuickTime Player and Windows Media Player respectively. Windows Media Player is widely available on most PC's, as it is part of Windows Operating System. The other players need to be installed.

The only negative with streamable video is that the quality of the video is dependent upon Internet connection. In addition, it has the annoying habit of dropping video frames because the streaming software has to adjust the data rate based on the speed of your Internet connection, in order to keep playing the video.

2. Download and Play

This is where the viewer needs to download the entire video first, then play it on their video player application. The main advantage is that the video quality is not affected by Internet connection speed.

However, it can take some time for the video to download if the file is large.

So which format do you choose?

In a world where first impressions always count, it is extremely important for companies to appear professional and trustworthy at all times. Marketing videos with poor picture quality are likely to reflect a poor quality company in the mind of the viewer. Consequently, we always recommend the download and play option. This is because it allows for high quality video content to be viewed.

However, as you don't want viewers to give up on downloading your video, we only recommend that short video clips are inserted onto your website.

This means your website users will be able to download a short video at a high quality picture resolution that will portray your company in the best possible way.

(c) Marie-Claire Ross 2004. All rights reserved.

Marie-Claire Ross is one of the partners of Digicast. Digicast works with organisations who are not satisfied that their marketing and training materials are helping their business grow. She can be contacted on 0500 800 234 (Australia wide) or at mc@digicast.com.au. The website is at http://www.digicast.com.au.

©2005 - All Rights Reserved

JV Blogs Visit free hit counter