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Tools of the Trade: Photo Editing

by: Lala C. Ballatan

With digital cameras becoming a hit not only to professional photographers, it is understandable that creations of digital image files are also increasing. It is actually the magic of being able to manipulate your photos � edit and organize them and make certain special effects that digital image files become interesting and essential. In order to keep in line with the best and easiest ways of editing, organizing and storing digital photos, latest software application programs for digital photo enhancements are being introduced.

Here, we give you an overview of the features of some of the newest tools to maximize your digital image editing efforts:

1. Adobe Photoshop Elements 3 � this latest offering of Adobe offers enhanced features not only for editing your digital photos but also helps you in organizing your files. Ten new features makes it an all-in-one home photo solution: 1)could perfect, transform, organize and share your digital photos; 2) ability to brush away flaws on your photo; 3) can create dynamic slideshows; 4) can send themed photo e-mail; 5) you can enjoy flexible print options;6) you could get high quality images with camera raw and 16-bit support; 7) you�re given the chance to pick your best shot from among many; 8) photos for safekeeping can be archived; 9) gives you the full color range, and; 10) have intuitive capability to instantly fix common flaws.

Can�t wait to get your hands on this new software? You may expect its shipping on November. It costs $99.99 and can be ordered from the Adobe Site!

2. Microsoft�s Digital Image Suite 10 � this offering by Microsoft debuted last month, with expanded set of tools to satisfy your passion for digital photography. This includes all new features found in Digital Image Pro and more and Digital Image Library for those dead� set in a digital photography career0.

Several innovative features are: 1) by cataloging photos in Digital Image Library guarantee you quick storing and retrieving of photos; 2) with Photo Story 2.0, you could create videos using your photos, with all the audio-visual effects; 3) as you view your photos, flags allow you to designate the next-steps to do with your photos; 4) on-click Auto Fixes help you adjust color, exposure and more; 5) complex editing problems can be handled easily with Color and Exposure toolsets; 6) Panoramic Stitching lets you piece together multiple horizontal and vertical photos; 7) allows precise adjustments over five curves; 8) you can remove unwanted noise in your pictures; 9) with Fix Red Eye Tool to remove red eye from photos; 9) can delete unwanted things in the background of your photo by the Smart Erase tool.

Good news! It�s available on the market already and costs $129.

If the two tools given above doesn�t satisfy you enough, you could still have other reliable tools for your Photo Editing. You may try Jac�s Paint Shop Pro 9 and Apple�s iPhoto for other needed features to help you with your Digital Images. -30-

About the author:
Lala C. Ballatan is a 26 year-old Communication Arts graduate, with a major in Journalism. Right after graduating last 1999, she worked for one year as a clerk then became a Research, Publication and Documentation Program Director at a non-government organization, which focuses on the rights, interests and welfare of workers for about four years.

Book reading has always been her greatest passion -- mysteries, horrors, psycho-thrillers, historical documentaries and classics. She got hooked into it way back when she was but a shy kid.

Her writing prowess began as early as she was 10 years old in girlish diaries. With writing, she felt freedom � to express her viewpoints and assert it, to bring out all concerns -- imagined and observed, to bear witness.

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How Video can be used Effectively Online

A powerful way to convey your communication messages to your audience is to be able to have your promotional video available on your website.

Yet, we have probably all experienced visiting a website and clicking on a video only to have to been irritated that the content is not viewable or that the sound is inaudible. The result is we leave the website in frustration.

So how do you make sure the video content on your website can be watched by your audience? It all boils down to how you want your viewers to access your video file and the level of video quality you want your movie to be played at.

There are two different ways of sharing your video file on the web:

1. Streamable Video

This is where the viewer is able to download sections of your video (otherwise known as "streaming"), while the video is playing. The main benefit of this method is that the user does not have to spend time downloading the complete video before viewing.

There are three major streaming video formats ? RealVideo (RM), QuickTime (MOV) and Windows Media (WMV). These are playable on Real Player, QuickTime Player and Windows Media Player respectively. Windows Media Player is widely available on most PC's, as it is part of Windows Operating System. The other players need to be installed.

The only negative with streamable video is that the quality of the video is dependent upon Internet connection. In addition, it has the annoying habit of dropping video frames because the streaming software has to adjust the data rate based on the speed of your Internet connection, in order to keep playing the video.

2. Download and Play

This is where the viewer needs to download the entire video first, then play it on their video player application. The main advantage is that the video quality is not affected by Internet connection speed.

However, it can take some time for the video to download if the file is large.

So which format do you choose?

In a world where first impressions always count, it is extremely important for companies to appear professional and trustworthy at all times. Marketing videos with poor picture quality are likely to reflect a poor quality company in the mind of the viewer. Consequently, we always recommend the download and play option. This is because it allows for high quality video content to be viewed.

However, as you don't want viewers to give up on downloading your video, we only recommend that short video clips are inserted onto your website.

This means your website users will be able to download a short video at a high quality picture resolution that will portray your company in the best possible way.

Marie-Claire Ross is one of the partners of Digicast. Digicast works with organisations who are not satisfied that their marketing and training materials are helping their business grow. She can be contacted on 0500 800 234 (Australia wide) or at mc@digicast.com.au. The website is at http://www.digicast.com.au.

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How Video can be used Effectively Online