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Latest Codex - It’s Getting Harder to Watch Movies
by: scott morris
After a long, exhausting day you came home, had your dinner and then sat in front of the TV looking for a nice relaxing movie. Nothing! Then suddenly you remembered that you bought the CD of the new, Oscar-winning movie “Million Dollar Baby”. You took out your laptop, inserted the first CD and hit “play”. To your surprise, the only thing you could see was a green screen. You took out the CD, cursing at the media market that gave you a “broken” CD for the fifth time. Tried the second CD; again the frustrating green screen. First thing in the morning, you took your “broken” movies and went to the shop. Having yelled at the owner of the shop for five minutes, you suddenly noticed the cynical smile on the guy’s face. Having the opportunity to talk, the shop keeper said “CODEX”.

All you needed were the codecs for these movies. They were not broken; they were just coded in a “foreign” language to your media player. The codecs were the dictionary that your laptop had to use to translate the absurd computer language to the nice scenes of the movies.

Every video, audio, picture or even word document files are coded in a different way. In the case of big data entries like movies, the computer has to use different algorithms to compress the data so that the size does not exceed the standard limits. We see this compression in PDF files (Acrobat Reader), in MP3 files (WinAMP), in MPEG files (movies), in each and every data storage file that you can imagine. While the compression is being done, the programs use some kind of a dictionary. Without these “dictionaries” (codecs in the case of video and audio files) the code would seem as meaningless to the player or the viewer as it is to you. So you have to install certain codecs to be able to use certain files.

Some codecs replace the repetitive symbols over the file, ome codecs changes the aspect ratio of the movie; some of them decrease the quality of the picture and yet, all of them turn gigabytes of data into fair size that can fit into a CD or a DVD.

As the user demands increases, codecs are multiplying in a logarithmic scale. There are several codecs that are musts for movie fans, however. You should install most of these if you don’t want to be disappointed.

1. MPEG4 - It is the default codec which is already included in WMP.
2. DIVX - A series of sound and display codex which come with shareware DIVX player.
3. XVID - Relatively new, one of the most used video codecs.
4. AC3 - Most common sound codec.
5. Intel Indeo - Rather useful series of codec which a new version pops out everyday.

Overall the way movies are encoded is changing day by day. Everyday we see a new aspect ratio. Everyday we encounter a new codec. To many, it would seem that it is getting harder and hard to watch movies. The least you can do is to download a codec viewer program which would help you on your quest for a pleasant evening.

About the author:
Scott Morris's personal site on movie player and media player 9 http://maxplayer.comfor more information, you can visit http://maxplayer.com


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How Video can be used Effectively Online

A powerful way to convey your communication messages to your audience is to be able to have your promotional video available on your website.

Yet, we have probably all experienced visiting a website and clicking on a video only to have to been irritated that the content is not viewable or that the sound is inaudible. The result is we leave the website in frustration.

So how do you make sure the video content on your website can be watched by your audience? It all boils down to how you want your viewers to access your video file and the level of video quality you want your movie to be played at.

There are two different ways of sharing your video file on the web:

1. Streamable Video

This is where the viewer is able to download sections of your video (otherwise known as "streaming"), while the video is playing. The main benefit of this method is that the user does not have to spend time downloading the complete video before viewing.

There are three major streaming video formats ? RealVideo (RM), QuickTime (MOV) and Windows Media (WMV). These are playable on Real Player, QuickTime Player and Windows Media Player respectively. Windows Media Player is widely available on most PC's, as it is part of Windows Operating System. The other players need to be installed.

The only negative with streamable video is that the quality of the video is dependent upon Internet connection. In addition, it has the annoying habit of dropping video frames because the streaming software has to adjust the data rate based on the speed of your Internet connection, in order to keep playing the video.

2. Download and Play

This is where the viewer needs to download the entire video first, then play it on their video player application. The main advantage is that the video quality is not affected by Internet connection speed.

However, it can take some time for the video to download if the file is large.

So which format do you choose?

In a world where first impressions always count, it is extremely important for companies to appear professional and trustworthy at all times. Marketing videos with poor picture quality are likely to reflect a poor quality company in the mind of the viewer. Consequently, we always recommend the download and play option. This is because it allows for high quality video content to be viewed.

However, as you don't want viewers to give up on downloading your video, we only recommend that short video clips are inserted onto your website.

This means your website users will be able to download a short video at a high quality picture resolution that will portray your company in the best possible way.

(c) Marie-Claire Ross 2004. All rights reserved.

Marie-Claire Ross is one of the partners of Digicast. Digicast works with organisations who are not satisfied that their marketing and training materials are helping their business grow. She can be contacted on 0500 800 234 (Australia wide) or at mc@digicast.com.au. The website is at http://www.digicast.com.au.

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