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Broadband Availability
by: Robert Michael
Getting broadband

Getting broadband service is easy with a little research

Broadband Internet services are much more common today, in contrast with the dial-up days of the late 1990s. The fact is that greater amounts of information need to travel at greater speeds over the Internet. There are also a greater number of telecommuters every year, so the demand for broadband Internet has gone far beyond the boardroom and has turned up in the home office. Clearly it is more important now than ever to know how to find good broadband services.

Getting broadband service is actually not difficult. It is similar to getting other types of Internet service. There are lots of providers out there, and lately, a large share of the phone companies are getting into the broadband provider business, as well. But finding a service provider requires that you do some thorough self-evaluation first. It is extremely important to think about what you will need from your broadband service before starting the search for one.

The needs of most people that work from home are fairly simple. Most of them need Internet access that is speedy and reliable. They will probably need to transport documents, or transmit some graphics to and from clients or employers. Their needs will not usually encompass transmitting complicated graphics or videos. If they do have more complicated needs like this, it is a good idea to seek out higher bandwidth service. After giving some thought to the kind of documents that that will be send and receiving if they plan to only deal with documents that are not graphic intensive, it makes sense to invest in a smaller bandwidth at a lower cost. The money saved can be spent on other things for their business or work.

After doing this necessary needs evaluation, it is a good idea to check pricing options from at least three different broadband providers. Another good idea is to ask users of each provider about their experience with that provider. All broadband providers talk about how great they perform, but the proof is found in the people who use their services.

Once you have matched your needs with the best price and best service program, the decision is yours whether you want to go ahead and purchase the broadband service. It is interesting to note that chances are pretty good that spending a few dollars more a month for broadband will make you wonder how you ever got anything done with dial-up service.

Another important factor to consider when looking into getting broadband is whether there are providers in your area. Even now, in some places, there are providers who do not have the necessary infrastructure in place to give you their service yet. So while you may be getting great recommendations about a certain provider from a friend, you may still have to wait until their service is available in your area. This has been especially true for cable companies that are getting into broadband Internet services. While they would like to expand their infrastructure more rapidly, some parts of large cities have had to wait longer to get the same broadband service.

About the author:
Robert Michael is the owner of http://www.bestbroadbandreview.co.ukwhich is a great place to find Broadband Links, Resources and Articles. For more information go to: http://www.bestbroadbandreview.co.uk
© Copyright 2005


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How Video can be used Effectively Online

A powerful way to convey your communication messages to your audience is to be able to have your promotional video available on your website.

Yet, we have probably all experienced visiting a website and clicking on a video only to have to been irritated that the content is not viewable or that the sound is inaudible. The result is we leave the website in frustration.

So how do you make sure the video content on your website can be watched by your audience? It all boils down to how you want your viewers to access your video file and the level of video quality you want your movie to be played at.

There are two different ways of sharing your video file on the web:

1. Streamable Video

This is where the viewer is able to download sections of your video (otherwise known as "streaming"), while the video is playing. The main benefit of this method is that the user does not have to spend time downloading the complete video before viewing.

There are three major streaming video formats ? RealVideo (RM), QuickTime (MOV) and Windows Media (WMV). These are playable on Real Player, QuickTime Player and Windows Media Player respectively. Windows Media Player is widely available on most PC's, as it is part of Windows Operating System. The other players need to be installed.

The only negative with streamable video is that the quality of the video is dependent upon Internet connection. In addition, it has the annoying habit of dropping video frames because the streaming software has to adjust the data rate based on the speed of your Internet connection, in order to keep playing the video.

2. Download and Play

This is where the viewer needs to download the entire video first, then play it on their video player application. The main advantage is that the video quality is not affected by Internet connection speed.

However, it can take some time for the video to download if the file is large.

So which format do you choose?

In a world where first impressions always count, it is extremely important for companies to appear professional and trustworthy at all times. Marketing videos with poor picture quality are likely to reflect a poor quality company in the mind of the viewer. Consequently, we always recommend the download and play option. This is because it allows for high quality video content to be viewed.

However, as you don't want viewers to give up on downloading your video, we only recommend that short video clips are inserted onto your website.

This means your website users will be able to download a short video at a high quality picture resolution that will portray your company in the best possible way.

(c) Marie-Claire Ross 2004. All rights reserved.

Marie-Claire Ross is one of the partners of Digicast. Digicast works with organisations who are not satisfied that their marketing and training materials are helping their business grow. She can be contacted on 0500 800 234 (Australia wide) or at mc@digicast.com.au. The website is at http://www.digicast.com.au.

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