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Is Web Ranking Software Right For You?
by: Angie Noack
The battle for targeted traffic to your website is an ongoing concern with almost every business that has an online presence. To meet this demand, a whole industry has grown up around providing web ranking and search engine optimization services.

Among your choices are many web ranking software programs vying for your attention with promises of Top 10 positions and tons of free traffic from the search engines. Here are some things to consider and some things to look out for before you decide if this type of software is right for you.

The company’s website - Here’s a great first clue to knowing if the company offering web ranking software actually has a decent product – is there site at the top of the search engine for phrases related to their industry? If you do a search for ‘web ranking software’, the sites that show up first must have some idea what they are doing and would be good potential candidates to check out first.

Testimonials - Although many people are uncomfortable revealing their sites that have top ranking on competitive targeted keywords, you usually will find at least a few testimonials with website or contact information. Double check to see that these users actually do have the rankings they claim to have.

Top Ranking Myths – It is very important to qualify claims of top rankings. While many web ranking software programs claim they can get your site top ten rankings, make certain you can get rankings on keyword phrases that are both targeted and provide traffic – that is, people actually type these phrases into the search engines.

On the other hand, be wary of any program that claims it can get you top rankings on any highly competitive, high trafficked phrases, as it is near impossible to do without constant
hands-on search engine optimization services.

Getting top web rankings is a very competitive topic, and most people will be very hush-hush about how they got the rankings they have. If you have friend or acquaintances though who have highly ranked websites, be sure to try and find out if they use or recommend a particular software to help with the process.

Furthermore, make certain that any ranking software you are considering purchasing has been around for a while and has a decent support community. Some web ranking software use techniques that the search engines don’t appreciate. While they may get your site high rankings for a short period of time, the search engines may penalize or even ban your site if you are using these types of programs. Look for sustainable, long term programs that will work in your favor.

About the author:
Angie Noack is a business strategist with a sharp edge for technology. With her unique ability to combine these two skills, she's able to help businesses save time and increase profits. You can find her online at http://softwaresoftwareware.com


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Software Evolution
 by: Rafael Sosa

As Internet connections become more permanent with broadband access, software will be able to evolve into a more efficient and personalized medium. Currently, most software run from our hard drives and require installations that alter our system configurations, many times slowing down our computers. Because software occupies space and processing power, there is a limited amount of software that can run in our PCs. On the business side, current software systems require many companies to produce a system of distribution (Compac Discs), customer support, and is usually not compatible with all customers, thus limiting its customer base further.

A software evolution is ocurring and it is going to benefit both customers and businesses immensly. Software will no longer come as a packet that needs to be installed on a PC, but rather it will be completely Web based. Web based software will become the default way of reaching customers. Customers will have advantages such as, using unlimited amount of software, using applications regardless of where the person is or which computer he/she is using, software can be personalized and upgraded to meet specific needs to each individual. Businesses will be able to, reduce costs, reach a larger customer pool, taylor its software to diverse markets, repair bugs more rapidly and easily, understand its customer and the way they use their software, etc.

In order for this software revolution to occur in whole, there needs to be a central point. Like Miscrosoft’s DOS in the 80’s, which became the standard choice of operating system to centralize and organize our computer operations, there needs to be an online operating system. As of now, Microsoft has built an empire because of its vision and their dominance in the OS market. However, now there is a window of opportunity to take a large chunk of that empire and possibly eliminate Microsoft’s monopoly of the Operating System. While there are many companies and organizations (Apple, Linux, Lindows) out there trying to take a bite out of Microsoft by competing on the same turf, PC users are accostumed to Windows and will most likely not switch. The opportunity to eliminate this monopoly is to create an Online Operating System. PC users will inevitably move completely online.

An Online Operating System will be the central point of every user in the future. There are online companies who have an inside advantage to this, such as Yahoo!, Google, and AOL, but it can be anyone’s medal, even to a fairly unknown competitor, as was Microsoft when they introduced DOS to the world. In this new concept of Operating System, there can be a larger space of diversity and can be shared by more companies, unlike the current status.



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