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Beating Adware, The Sneakiest Software
by: Joel Walsh
Promoters of adware, software that shows advertising on a user's computer, use some cunning tricks to get you to install their software on your machine. Here's what to look out for.

Adware is, by definition, something reasonable people don't want on their computers. That's why malware can't just come out and ask people to install it. Often, the computer owner is completely unaware of it being installed. But not always.

When adware doesn't want to sneak in through an open window, it will try to trick you into letting it in through the front door. Don't think you could be tricked? Don't be so sure until you've checked out these most common ways people have been tricked into allowing malware to be installed on their machines.

Adware Installation Trick 1: Piggybacking

• How it works: malware may come bundled with a legitimate piece of software the user actually wants, such as a game or emoticon. The malware is merely labeled "companion software," without any indication of what it will do.

• How to fight it: be very suspicious of any software that comes bundled with other software. Don't installed software that comes bundled with other software unless you know everything that the bundled software does. After all, if the bundled program has anything to do with the program you actually want, why couldn't the software developer just get both programs' functionalities into a single piece of software? Software developers are now very sensitive to malware concerns and will provide a lengthy explanation of just why the bundled software is necessary, in the cases when they actually do need to use bundled software.

Adware Installation Trick 2: Bait and Switch

• How it works: since people are getting more and more suspicious of bundled software, the malware's developers may simply label it as valuable software, for instance, a browser plugin that supposedly accelerates web browsing (but in reality only shows ads).

• How to fight it: again, a suspicious mind is useful in avoiding malware. Ask yourself some questions:

o What will this software actually do? Malware often comes with very fuzzy claims attached. Sure, it says it will improve your browsing experience, but how? Often, this improved browsing experience just means a browsing experience with more advertising.

o If the software is so great, why is it being given away free? Most commonly, software is only given out free in two cases: if it's OpenSource (designed by a community of developers and not proprietary--OpenSource software is always clearly labeled as such); or simply a come-on for a fuller-featured version of the software. If neither case is true, there's a real chance the software is financed by adware.

Adware Installation Trick 3: Outright Lying

• How it works: malware may even be labeled as something else entirely, such as a well-known piece of software or a crucial component of the computer operating system.

• How to fight it: this is the trickiest malware of all, and requires extreme caution. You don't want to start deleting any of your program files, much less your system registry entries, unless you're absolutely sure it's malware. Plenty of overzealous parasite hunters have shot their own machines to bits this way. This is one case where you want to be using an anti-spyware program, and preferably a second anti-spyware program to provide a second opinion.

Getting Rid of Adware

Adware is so tricky that trying to uninstall it by yourself could be like a trip into the Matrix. Luckily, there are good anti-spyware programs that tackle adware as well--after all many adware programs are also spyware since they monitor your internet usage.

True, it may feel like adding insult to injury to have to install more software to get rid of software you never meant to install in the first place. But sometimes you just have to fight fire with fire.

About the author:
Joel Walsh has written a companion article on stealth tactics used by adware: http://www.spyware-refuge.com?adware protection [Publish this article on your website! Requirement: live link for above URL/web address w/ link text/anchor text: "adware protection" OR leave this bracketed message intact.]


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 Software Evolution
 by: Rafael Sosa

As Internet connections become more permanent with broadband access, software will be able to evolve into a more efficient and personalized medium. Currently, most software run from our hard drives and require installations that alter our system configurations, many times slowing down our computers. Because software occupies space and processing power, there is a limited amount of software that can run in our PCs. On the business side, current software systems require many companies to produce a system of distribution (Compac Discs), customer support, and is usually not compatible with all customers, thus limiting its customer base further.

A software evolution is ocurring and it is going to benefit both customers and businesses immensly. Software will no longer come as a packet that needs to be installed on a PC, but rather it will be completely Web based. Web based software will become the default way of reaching customers. Customers will have advantages such as, using unlimited amount of software, using applications regardless of where the person is or which computer he/she is using, software can be personalized and upgraded to meet specific needs to each individual. Businesses will be able to, reduce costs, reach a larger customer pool, taylor its software to diverse markets, repair bugs more rapidly and easily, understand its customer and the way they use their software, etc.

In order for this software revolution to occur in whole, there needs to be a central point. Like Miscrosoft’s DOS in the 80’s, which became the standard choice of operating system to centralize and organize our computer operations, there needs to be an online operating system. As of now, Microsoft has built an empire because of its vision and their dominance in the OS market. However, now there is a window of opportunity to take a large chunk of that empire and possibly eliminate Microsoft’s monopoly of the Operating System. While there are many companies and organizations (Apple, Linux, Lindows) out there trying to take a bite out of Microsoft by competing on the same turf, PC users are accostumed to Windows and will most likely not switch. The opportunity to eliminate this monopoly is to create an Online Operating System. PC users will inevitably move completely online.

An Online Operating System will be the central point of every user in the future. There are online companies who have an inside advantage to this, such as Yahoo!, Google, and AOL, but it can be anyone’s medal, even to a fairly unknown competitor, as was Microsoft when they introduced DOS to the world. In this new concept of Operating System, there can be a larger space of diversity and can be shared by more companies, unlike the current status.


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