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Adware And The Case Against Bundled Software
by: Joel Walsh
Bundling software applications together is a practice much abused by purveyors of adware. The potential for sneaking unwanted software into a bundle of desirable software is obvious. The benefits of bundling software aren't so obvious. Isn't it time to consider dumping the practice of bundling software altogether?

Bundled Software: When Is It Not Adware?

If a user wants a piece of software, why can't he or she be allowed to install it separately? If the bundled software were essential to the functioning of the original software (excluding generic functions such as install, un-uninstall, and documentation), why wouldn't the developer build its functions directly into the original software?

Sure, sometimes there's a software application that clearly complements another application. But for users who do not want the complementary software, having it just means a bloated install file and a needlessly long installation process.

Does the chance that users will want the bundled software ever outweigh the risk of the bundled software being installed without the user noticing? In the case of adware, the technology community is increasingly willing to put the burden of proof on the adware bundlers:

* Cnet's download.com website recently removed any and all software that comes bundled with another piece of software that shows advertising, regardless of how well informed the user is of the bundled software.

* Affiliate networks such as Commission Junction and Kolimbo have either cautioned advertisers against accepting adware distributors into their affiliate programs or kicked them out altogether.

* Many technology law experts are saying that the click-wrap license agreements that supposedly legitimate adware are not proof of informed consent. Some experts even say that such agreements amount to unconscionable contracts: the burden imposed by adware is so great and the benefit offered so negligible.

Adware and Bundled Software: A Modest Proposal

If the spam arms race is any indication, we may soon face even more aggressive attempts to get adware on our computers. There will be even more tortured arguments that bundled adware is installed with users' informed consent. Why not head off any of those arguments right now? Let's push for an industry standard that reputable developers do not bundle software (with a few highly specific exceptions such as documentation, installation, and error reporting).

In the end, by getting rid of bundled software, what do we have to lose except adware?

About the author:
Read more of Joel Walsh's articles on spyware and adware: http://www.spyware-refuge.com


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Software Evolution
 by: Rafael Sosa

As Internet connections become more permanent with broadband access, software will be able to evolve into a more efficient and personalized medium. Currently, most software run from our hard drives and require installations that alter our system configurations, many times slowing down our computers. Because software occupies space and processing power, there is a limited amount of software that can run in our PCs. On the business side, current software systems require many companies to produce a system of distribution (Compac Discs), customer support, and is usually not compatible with all customers, thus limiting its customer base further.

A software evolution is ocurring and it is going to benefit both customers and businesses immensly. Software will no longer come as a packet that needs to be installed on a PC, but rather it will be completely Web based. Web based software will become the default way of reaching customers. Customers will have advantages such as, using unlimited amount of software, using applications regardless of where the person is or which computer he/she is using, software can be personalized and upgraded to meet specific needs to each individual. Businesses will be able to, reduce costs, reach a larger customer pool, taylor its software to diverse markets, repair bugs more rapidly and easily, understand its customer and the way they use their software, etc.

In order for this software revolution to occur in whole, there needs to be a central point. Like Miscrosoft’s DOS in the 80’s, which became the standard choice of operating system to centralize and organize our computer operations, there needs to be an online operating system. As of now, Microsoft has built an empire because of its vision and their dominance in the OS market. However, now there is a window of opportunity to take a large chunk of that empire and possibly eliminate Microsoft’s monopoly of the Operating System. While there are many companies and organizations (Apple, Linux, Lindows) out there trying to take a bite out of Microsoft by competing on the same turf, PC users are accostumed to Windows and will most likely not switch. The opportunity to eliminate this monopoly is to create an Online Operating System. PC users will inevitably move completely online.

An Online Operating System will be the central point of every user in the future. There are online companies who have an inside advantage to this, such as Yahoo!, Google, and AOL, but it can be anyone’s medal, even to a fairly unknown competitor, as was Microsoft when they introduced DOS to the world. In this new concept of Operating System, there can be a larger space of diversity and can be shared by more companies, unlike the current status.



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