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Persistence: A Key Ingredient in the Recipe for a Successful Small Business
by: Roger Boatwright
It has been said that success is rarely easy or quick and that it is only the product of consistent effort which is repetitively applied. This is definitely the case for the small-business owner when trying to become successful in the cutthroat world of marketing. Any successful business depends upon marketing your product or services to the general public and convincing them to spend their hard earned money or time. It is only through persistence and never giving up on your dreams can success be achieved. Within this article, you will find several ideas of how you can maintain perseverance and understand that persistence is indeed a key ingredient in the recipe for a successful small business.

Finish What You Start

Oftentimes people get off to a flying start in their business endeavor, but as time goes by they get side-tracked never finishing what they started. The history of small business is full of great starters but not-so-great finishers. There has never been a great book left half-written, nor a successful business left half-built. The key to finishing what you started is perseverance and commitment. Remember that many people with less talent, less ability and less experience can achieve greater things than those with greater gifts if they commit to the end of what they begin to do.

Don’t Fear It, Face It

Fear is a terrible thing and when applied to running a small business can end in disastrous results. Most people are afraid of rejection or the thought of failure. Fear of rejection will cause people to accept lives of conformity and mediocrity, while fear of failure will lead people to pass up on life changing opportunities. The small business owner will oftentimes have to take chances and risks in order to survive. It is the ones that face their fears of rejection and failure that survive. Dr Martyn Lloyd-Jones once said, “The men who try to do something and fail are indefinitely better than those who try to do nothing and succeed.”

Decide to Be Decisive

Everyday we make choices. Most of the time we are not even aware that we are making them. In the world of business, indecisiveness can be fatal. To pursue opportunities for your small business and maximize potential, you have to become decisive. Becoming pro-active in making decisions in the direction of your business and staying the course will be for more successful than waiting for choices to happen and then dealing with the consequences.

Never, Never Give Up

This is the definition of persistence. As one Japanese proverb teaches us, the eventual winners are those who “fall down seven times, gets up eight.” We aren’t losers until we give up. This is definitely true for the small business owner.

Persistence is indeed a key ingredient in the recipe for a successful business. You must stick to your game plan and finish what you start. You must be decisive in what you chose and never fear rejection or failure. And above all, you must never, never give up. One final thought from J.D. Rockefeller, “I do not think there is any quality so essential of any kind as the quality of perseverance. It overcomes almost everything, even nature.”



About the author:
Roger Boatwright has a Doctrine of Medicine and many years of internet marketing experience. Roger owns a web site listing many tools needed to help promote and make your online business successful, as well a free newsletter with hundreds of money tips and tricks. Please check out the links below:
http://www.BizNetPromotions.com
http://www.PlugInProfitSite.com/main-9140
mailto:support@biznetpromotions.com



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Picking A Small Business Accounting Program
 by: Stephen L. Nelson, CPA

A small business accounting program should accomplish three tasks: track income and expenses, generate business forms, and keep detailed records for other assets and liabilities.

Tracking Income and Expenses

The task of tracking a business’s income and expense is really the most important job of an accounting system. If you own or manage a small business, obviously, you need some tool for measuring your income and your cash flow.

Although checkbook programs like Quicken and Microsoft Money does little more than keep a checkbook, you can actually keep financial records for a business right out of a checkbook. To do this, you simply categorize deposits as falling into some income category. And when you write a check or make some other withdrawal, you categorize expenses as falling into some expense category.

One problem with using a checkbook program, however, is that by using a checkbook program, you are implicitly using cash-basis accounting to track your income and expenses. Cash-basis accounting counts income when you receive a deposit and counts expense when you write a check.

Cash-basis accounting is easy to understand, and that means you are less likely to make errors in implementing it. However, cash-basis accounting is generally too imprecise for more complicated businesses. If you use inventory in your business, for example, cash-basis accounting isn’t very accurate—and the Internal Revenue Service does not allow it.

And there are other circumstances, too, in which cash-basis accounting produces serious and usually unacceptable errors in precision. For example, if you often receive money before you have actually earned it or if you often incur expenses long before you actually have to pay for them, you need to use a more sophisticated accounting program than a checkbook program.

Generating Business Forms

The second task that a small business accounting program should help you with is the generation of business forms. The most common business form is simply a check. Any checkbook program help you do this. Other business forms that small businesses commonly need to produce include invoices, credit memos, monthly statements, purchase orders, and so forth.

If you have a small business with very simple form requirements—perhaps you need only checks—then a checkbook program may work very well for you.

However, if you have extensive or complicated business form generation requirements, a more full-featured small business accounting package, such as Intuit’s QuickBooks, Peachtree’s Complete Accounting, or Microsoft Small Business Accounting will do a better job for you.

If you produce more complicated forms, but you produce these other forms with a word processing program, then a checkbook program may still work for you.

Detailed Record Keeping for Other Assets and Liabilities

The third task that a small business accounting program should help you with is detailed record keeping of your most important assets and liabilities. A checkbook program lets you keep good detailed records of cash, and for some businesses that is the principal asset. But many small businesses have other significant assets and liabilities they need to track, for example, accounts receivables, inventory, and vendor payables.

Whether or not a particular software program’s accounting tools provide adequate asset and liability record keeping depends on the situation. However, no small business accounting program does everything you need it to do. Any accounting program that provides an extensive list of features, by its very nature, becomes a challenge to use. For example, moving to the accrual basis of accounting adds an entire layer of complexity to financial record keeping, and keeping detailed records of inventory adds another layer.

For these reasons, even when a particular program doesn’t do everything you need it to do, your best choice still may be to use the program—and then simply live with its shortcomings.



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